Nokia To Announce Quad Core Phablet With 1080p Screen Later This Year (September )

[Anna Pybus]

The Nokia Lumia 1520 was designed as a top-tier flagship device and comes with a corresponding price tag of $749 unlocked. AT&T has already said it will offer the smartphone later this year, but the carrier did not announce pricing at this time.

Nokia to Announce Quad Core Phablet with 1080p Screen Later This Year (September )

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Meanwhile, the Lumia 1320 is aimed at bringing the big-screen experience at a more affordable price. It will most likely be sold in emerging markets where people are looking to buy devices that offer a tablet-like experience but without the costs attached to one. Unsubsidized pricing for the phone is $339.

The biggest differences between the two devices are the screen resolution and camera. The Lumia 1320 has a six-inch 720p HD touchscreen (versus 1080p), and it has a five-megapixel camera. The Snapdragon processor also drops from a quad-core to a dual-core chipset.

On 3 September 2013, Microsoft announced its purchase of Nokia's mobile device business, with the deal closing on 25 April 2014. As a result, the Lumia line's maintenance was transferred to Microsoft Mobile. As part of the transition, Microsoft continued to use the Nokia brand on Lumia devices until October 2014, when it began to officially phase out the Nokia name in its promotion and production of smartphones in favor of Microsoft branding.[3] In November 2014, Microsoft announced the first Microsoft (non-Nokia) branded Lumia device, the Lumia 535.[4] In October 2015, Microsoft announced the first Lumia devices running on Windows 10 Mobile, the Lumia 950, Lumia 950 XL and Lumia 550.[5][6][7] The most recent Lumia smartphone, the Lumia 650, was announced by Microsoft on 15 February 2016.[8]

From 1998 to 2012, Nokia was the largest vendor of mobile phones in the world, which included early smartphones built on its Symbian platform. However, in recent years, its market share declined as a result of the growing use of touchscreen smartphones from other vendors, such as Apple's iPhone line and Android-based products. In 2010, its market share had declined to 28%, and in April 2012, Samsung Electronics (a prominent user of Android) ultimately overtook Nokia as the largest mobile phone vendor in the world. Nokia's CEO Stephen Elop vetoed the idea of producing Android devices, believing the company wouldn't be able to suitably differentiate its Android products from that of other vendors.[15][16] In an employee memo, Elop infamously described the company as being on a "burning platform", blaming the "war of ecosystems" between iOS and Android as part of Nokia's overall struggle, and asserting that the company needed to make major changes to its operation.[17][18]

In February 2011, Stephen Elop and Microsoft's CEO Steve Ballmer jointly announced a major business partnership between Nokia and Microsoft, which would see Nokia adopt Windows Phone as its primary platform on future smartphones, replacing both Symbian and MeeGo. The deal also included the integration of Bing as the search engine on Nokia devices, and the integration of Nokia Maps into Microsoft's own mapping services.[17] Nokia had planned to use the MeeGo platform as part of its future plans prior to the announcement, although the company announced that it would still release one MeeGo device in 2011.[17][19][20] Aligning with Microsoft had been considered a possibility by analysts due to Elop's prior employment with the company.[18][21]

Nokia unveiled its first Windows Phone 7-based devices, the mid-range Lumia 710 and high-end Lumia 800, on 26 October 2011 at its Nokia World conference.[22][23] Motivated by requests from the U.S. carrier AT&T for an LTE-enabled device, Nokia quickly developed the Lumia 900 as a follow-up, first unveiled at the 2012 International CES. The Lumia 900 received heavy promotion by the carrier as a flagship device, but its launch was dampened by a software bug that prevented the device from connecting to certain mobile data networks, forcing AT&T to issue credits to those who purchased the device. Upon its launch in April 2012, the Lumia 900 was listed as a top seller on Amazon.com, but online sales began to taper off by May. While not revealing further details, a Nokia representative stated that the company was "pleased with the consumer reaction, as well as the support we have received from AT&T", while AT&T's mobility chief Ralph de la Vega stated that the Lumia 900 had "exceeded expectations".[15][24]

In early 2012, Nokia released the Lumia 610, a new entry-level device taking advantage of the lower system requirements introduced by Windows Phone 7's "Tango" update. These new low-end devices were intended to improve Windows Phone adoption in emerging markets such as China.[25][26][27] In June 2012, both Nokia and Microsoft received much criticism after it was revealed that the Windows Phone 7 Lumia devices will not be upgradable to Microsoft's second generation Windows Phone platform, Windows Phone 8.[28] It has been said that those devices won't be upgraded because Windows Phone 8 uses an entirely different kernel (Windows NT).[29] The original Lumia range instead received a different update called Windows Phone 7.8.[30]

Later in September 2012, Nokia unveiled the Lumia 820 and the Lumia 920, its first two devices to use Windows Phone 8.[31] Both featured NFC, with the Lumia 820 embedding a microSD card slot, and an optional Wireless Charging Shell for Qi wireless charging. The Lumia 920 also notably featured Qi wireless charging, and a "PureView" camera with optical image stabilization. While Nokia received criticism when it was revealed that a demonstration video of its image stabilization technology was, in fact, filmed using a professional camera, the Lumia 920 was a commercial success for the company.[15][32]

At MWC 2013, Nokia introduced two more Windows Phone 8 devices: the mid-range Nokia Lumia 720 and the budget Nokia Lumia 520, the latter of which has become the highest selling Windows phone device ever.[33] In 2013, Nokia also introduced the Lumia 925, a revised version of the 920 with a slimmer build incorporating aluminium,[34] and the Lumia 1020, which features a 41-megapixel camera based on technology from its Symbian-based 808 PureView.[35] On 22 October 2013, Nokia extended the Lumia brand into the tablet market with the unveiling of the Lumia 2520; running Microsoft's Windows RT operating system, it was the company's first tablet since the Nokia Internet tablet range.[36] Some critics believed that the usage of Windows RT rather than full Microsoft Windows 8.1 led to bad sales, as most major Windows tablet makers have used Windows 8.1 in favour of Windows RT.[37][38] Alternatively, others have claimed that the device's failure was due to its heavy weight and high price.[39][40] Lumia 2520 was discontinued in early 2015.[41]

On 3 September 2013, Microsoft announced its intent to acquire Nokia's mobile phone business (including rights to the Lumia and low-end Asha brands) in an overall deal of over US$7bn. Stephen Elop stepped down as Nokia's CEO and returned to Microsoft as its head of devices as part of the deal, which closed in early 2014.[47] While Microsoft will license the Nokia name under a 10-year agreement, the company will only be able to use it on feature phones: those running the Series 30, Series 30+[48] and the Series 40 mobile operating systems based on Java ME and MediaTek technology,[49] respectively.[50][51] These changes resulted in future Lumia models being first-party hardware produced by Microsoft.[52][53]

Codenames for Lumia phones developed from late 2013 were based on James Bond movies, including "Moneypenny" (which became Nokia Lumia 630) and "Goldfinger" (which would be the cancelled Lumia "McLaren").[54]

In July 2014, Microsoft announced that it would discontinue the majority of its Nokia-branded devices, including the Asha, S30, S40, and X platforms, in favor of low-cost Lumia devices inheriting their design.[59] This left S30+ as Microsoft's only remaining Nokia-branded phone platform until it was sold to HMD Global in May 2016,[60] who, the following February, would announce the first Nokia-branded true Android phone, the Nokia 6, in January 2017.[61]

Even after the acquisition of Nokia's mobile device business by Microsoft, several Lumia devices were unveiled by Microsoft Mobile in September 2014 that still carried the Nokia name, including the Lumia 830 and Lumia 735.[62] In July 2014, it had been reported by evleaks that Microsoft was attempting to license the Nokia name in a co-branding scheme, which would have possibly seen future devices branded as "Nokia by Microsoft".[63][64][65] As a part of the change of ownership, the social network pages have also been rebranded as Microsoft Lumia[66][67] rather than Microsoft Mobile; this sought to emphasize the Windows Phone over other Nokia mobile phones while also updating social network pages of Windows Phone to the new Microsoft Lumia branding.[68] To reflect this change, Nokia Conversations was also rebranded as Lumia Conversations,[69] and NokNok.tv to Lumia Conversations UK.[70] However, the rebranding has not been consistent, as the Nokia Army was renamed the Spartan Nation and the support site for legacy phones, accessories, various Nokia-branded devices, and services, originally Nokia Discussions, was renamed the Microsoft Mobile Community.[71] The Lumia Beamer was the last Lumia-branded application to have its URL changed from Nokia to Lumia, signifying the end of the transitional term during which Microsoft was allowed to use Nokia.com and related sites.[72]

However, in October 2014, Microsoft officially announced that it would phase out the Nokia brand in its promotion and production of Lumia smartphones, and that future Lumia models would be branded solely with the name and logo of Microsoft.[3][73][74][75] In November 2014, Microsoft announced its first self-branded phone, Microsoft Lumia 535.[4][76][77] Rebranding the Lumia line did not affect sales, though some critics believed that it might negatively influence consumers' decisions due to Nokia's established reputation for durability compared to the relative infancy of Microsoft's brand in the consumer phone space.[78][79] The Nokia Lumia 638 was the last Lumia product to bear the Nokia brand, and was only released in India in December 2014.

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