You may have noticed that when you look at something to buy online, you suddenly start seeing it everywhere else you go on the web. This happens when a third party tracks cookies and other website data to show you ads across various websites.
Your Privacy Report shows you all the cross-site trackers that are being blocked by Intelligent Tracking Prevention in Safari. You can access your report from the Safari toolbar and the Safari start page.
Browser extensions can help you do many things, like saving money on purchases or improving your grammar. However, they can also be used to track you, taking note of what you browse and even what you type. With Safari extension controls, you can grant extensions access to your information just for one day, just for this current website, or always.
Maps extensions that are used in ride-booking and reservation apps run in their own sandboxes and share permissions with their parent apps. For ride-booking apps, Maps shares only your starting point and destination with the extension. And when you reserve a table at a restaurant, the extension knows only the point of interest you tapped.
Face recognition and scene and object detection are done completely on your device rather than in the cloud. This allows Apple to provide you with these advanced features without accessing your photos. And apps can access your photos only with your permission.
The Memories and Sharing Suggestions features in the Photos app use on-device intelligence to analyze your photos and organize them by faces, places, and more to help you find them easily. Because this all happens on your device, Apple can provide you with these advanced features without accessing your photos.
When you ask Siri to read or search for information on your device, such as in Messages and Notes, and when Siri provides suggestions, like through widgets and Siri Search, all your personal information is kept on your device rather than being sent to Apple servers. Siri Suggestions in the QuickType keyboard are made possible by an Apple-developed neural network language process that also runs directly on your device.
The audio of your requests is processed entirely on your device unless you choose to share it with Apple. The Apple Neural Engine enables speech recognition models with the same high quality as server-based speech recognition.2
The longer you use Siri and Dictation, the better they understand you and improve. To help Siri and Dictation recognize your pronunciation and provide better responses, certain information such as names of your contacts or music, books, and podcasts you enjoy is sent to Apple servers using encrypted protocols. Siri and Dictation do not associate this information with your Apple ID, but rather with a random, device-generated identifier. You can reset that identifier at any time by turning Siri and Dictation off and back on, effectively restarting your relationship with them. When you turn Siri and Dictation off, your Siri data associated with the Siri identifier is deleted. The learning process starts over when you turn Siri back on. On-device dictation helps protect your privacy further by performing all processing completely offline.
When you use Safari or Spotlight in iOS, iPadOS, or macOS, your searches are sent to Apple servers along with contextual information like your location or actions taken in the search session to provide you with the most relevant suggestions. This information is associated with a random identifier, not your Apple ID, so that searches and locations are not connected to you personally. For suggestions in Spotlight and Safari, a new random identifier is generated every 15 minutes, and your precise location is never shared with the server. Instead, an approximate location from your device is sent using location fuzzing. You can choose to disable suggestions in Spotlight and Safari. If you choose to disable location-based suggestions, Apple will still use your IP address to determine a general location to make suggestions more relevant.
Share your health data with people important to you or those who are caring for you. Choose which data and trends to share, including heart health, activity, labs, vitals, Medical ID, cycle tracking, and more.
ResearchKit and CareKit are open source software frameworks that take advantage of the capabilities of iPhone. ResearchKit enables developers to create apps that let medical researchers gather robust and meaningful data for studies. And CareKit is a platform for developers to create apps that help individuals take a more active role in their own well-being.
With ResearchKit, you choose which studies you want to join, and you control the information you provide to individual research apps. Apps using ResearchKit or CareKit can pull data from the Health app only with your consent. Any apps built using ResearchKit for health-related human subject research must obtain consent from the participants and must provide information about confidentiality rights and the sharing and handling of data.
These apps must also be approved by an independent ethics review board before the study can begin. For certain ResearchKit studies, Apple may be listed as a researcher, receiving data from participants who consent to share their data with researchers, so we can participate with the larger research community in exploring how our technology could improve the way people manage their health. This data is received in a way that does not directly identify the participants to Apple.
Improve Health & Activity and Improve Wheelchair Mode send data from iPhone and Apple Watch to Apple so we can increase the effectiveness of our health and fitness features. This includes data that is shown in the Health, Activity, and Fitness apps, movement measurements, which other fitness apps you have installed, your approximate location, and how long you have been using Apple Watch. The data is not used for any other purpose and does not include personally identifiable information.
Receive notifications when an app is using your location in the background, so you can decide whether to update your permission. Background tracking notifications include a map that shows you the places where an app used your location in the background.
Starting in iOS 13 and iPadOS 13, API changes limit the kinds of apps that can see the names of Wi-Fi networks you connect to, which makes it harder for apps to determine your location without your consent. To protect you against apps using Bluetooth to determine your location without your consent, iOS and iPadOS include controls so that an app must ask before accessing Bluetooth for any other purpose than playing audio. And Bluetooth settings allow you to change whether an app has access at any time.
Siri suggests stories, channels, and topics you may like based on on-device information pulled from the apps you use and the websites you visit in Safari. And when you search in Apple News, your query is combined with information about recently used and popular apps on your device to provide you with relevant search results.
If you buy a third-party subscription in Apple News, you can choose whether to share your personal information with the publisher. If you have enabled notifications for an Apple News channel, Apple stores that information to notify you about breaking events, including from your subscription publications.
To offer personalized recommendations and improve your Apple TV experience, Apple collects information about your purchases, downloads, and activity in the Apple TV app, including what you watch on the Apple TV app, connected apps, and your location. You can choose to share what you watch in connected apps to bring all your content together, and you have control over the viewing history used by Apple to provide you with personalized recommendations. You can delete the viewing history Apple holds from connected apps entirely, or choose to delete it app by app.
Every app in the App Store is required to follow strict guidelines on protecting your privacy and to provide a self-reported summary of how it uses your data. And apps must ask for your permission before accessing things like your photos or location.
On the App Store, Apple requires app developers to adhere to specific guidelines designed to protect user privacy and security. Apple also requires them to provide a privacy policy that you can review. When Apple becomes aware of an app that violates our guidelines, the developer must address the issue or the app will be removed from the App Store. Apps go through a review process before becoming available on the App Store.
Choose one or more people you trust to become an Account Recovery Contact to help you reset your password and regain access to your account. Apple does not know who your trusted contacts are, only whether you have any.
The Digital Legacy program lets you designate people as Legacy Contacts so they can access your account and personal information in the event of your death. Apple does not know who your Legacy Contacts are, only whether you have any.
Third-party audio, messaging, voice dialing, and navigation apps work in CarPlay, as well as apps that automakers create for their own cars. Because they run on your iPhone, all the protections that apply to third-party apps in iOS apply to CarPlay, too. And Apple always requires third-party apps to provide a privacy policy for you to review.
The Home app uses encryption to protect the information you transmit to HomePod and all your HomeKit- or Matter-enabled smart home accessories. Apps that use HomeKit or Matter are subject to requirements as part of our developer agreement.
When apps perform automatic actions based on your location, such as turning on house lights, these actions are initiated by the Apple Home ecosystem, which makes your location invisible to the app. You can also disable use of your location at any time.
In iOS 13 and iPadOS 13 or later, HomeKit Secure Video ensures that activity detected by your security cameras is analyzed and encrypted by your Apple devices at home before being securely stored in iCloud.
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