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The Mannequin Challenge is a viral Internet video trend which became popular in November 2016. In this challenge, participants have to stay still in action like a mannequin while a moving camera films them, often with the song "Black Beatles" by Rae Sremmurd playing in the background.[1][2] The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram. It is believed that the phenomenon was started by students at a high school in Jacksonville, Florida.[3] The initial posting has inspired works by other groups, especially professional athletes and sports teams, who have posted increasingly complex and elaborate videos.
News outlets have compared the videos to bullet time scenes from science fiction films such as The Matrix, X-Men: Days of Future Past, X-Men: Apocalypse, Lost in Space or Buffalo '66. Meanwhile, the participatory nature of the challenge on social media makes it similar to memes such as Makankosappo or the Harlem Shake.[4][5] Others have noted similarities with the HBO TV series Westworld, which debuted around the same time, where robotic hosts can be stopped in their tracks.[6]
A number of notable sports teams, including both collegiate and professional, as well as sports personalities, have engaged in the challenge.[7] Notable instances of sport-figure participation include:
On December 6, celebrity attendees at the 2016 British Fashion Awards participated in the challenge as Gigi Hadid won the award for International Model of the Year.[61] Anna Wintour, Donatella Versace, Christopher Bailey, Franca Sozzani, Kate Moss, Yolanda Foster and Naomi Campbell were also part of it.[citation needed]
On December 14, the Boston Pops Orchestra and Conductor Keith Lockhart participated in the challenge during a rehearsal for the orchestra's 43rd Annual Holiday Pops Season and posted a video on YouTube.[citation needed]
Former Managing Director of World Bank Group and current Indonesian Minister of Finance, Sri Mulyani Indrawati, did the challenge after delivering a lecture at Padjadjaran University, along with the Rector and thousands of students whom attended the lecture.[66]
On December 13, Westmount, Quebec's city council became the first municipality to release a mannequin challenge filmed in the council chambers.[67] The video features eight council members and the mayor frozen during a seemingly chaotic council meeting.
As it spread, mannequin challenge videos became increasingly elaborate and high profile. A slew of sports teams, countless celebrities, and many politicians participated in mannequin challenge videos. The Cleveland Cavaliers, for instance, staged a mannequin challenge with First Lady Michelle Obama in the Oval Office when they were invited there in honor of their 2016 NBA championship. Hillary Clinton and her team filmed a mannequin challenge with musician Bon Jovi aboard her campaign plane on the eve of the 2016 election. But not all mannequin challenges have been just fun and games. One performance simulated a shootout, featuring real handguns, and led to several arrests.
While the mannequin challenge has not primarily been a vehicle for raising money, it has been employed to raise political awareness. Just after the 2016 US election, activists with Black Lives Matter created a powerful take on the mannequin challenge, reenacting police shootings of unarmed black men to highlight the treatment of black people by law enforcement.
The mannequin challenge, most frequently used as a hashtag marking videos shared online, is an activity various groups engage in for fun or to raise the profile of a particular organization or cause.
This is not meant to be a formal definition of mannequin challenge like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of mannequin challenge that will help our users expand their word mastery.
Rae Sremmurd's album Sremmlife 2 came out in August of 2016, but in late October, the third single from the project, "Black Beatles," suddenly spiked because of its ties to the viral #MannequinChallenge. When the challenge started, there was no music associated with it, but as more and more people started uploading videos of themselves frozen in place, "Black Beatles" became the unofficial soundtrack. If you weren't playing the song during your challenge, you weren't doing it right.
By the second week of November, the Gucci Mane-featuring track was the No. 1 song in the country, marking the first time Rae Sremmurd or Gucci Mane had topped the Billboard Hot 100 in the U.S. As this article gets published, "Black Beatles" is still the No. 1 song in the country, and it just hit 50 million streams in consecutive weeks. It's the first time that's been accomplished since Baauer's "Harlem Shake," which was also closely associated with a popular meme.
With the music industry in a state of constant evolution, successes like this can't always be replicated, but the "Black Beatles" story gives a snapshot of forward-thinking marketing in the music industry of 2016. We spoke with Gunner Safron from Interscope Records and Stoveman and Hobin of Pizzaslime, a popular brand that started as a music blog and evolved to specialize in all things related to internet culture. The conversation gives insight into music marketing in the age of the internet and how a viral moment drove Rae Sremmurd's "Black Beatles" to the No. 1 song in the country.
Gunner: Everything just kind of happened perfectly. Slim Jxmmi and Swae Lee saw the [Mannequin] Challenge, they did it at the show that night, it went online, people picked it up, and then it was our job to service it out to as many people as possible and make sure that the association with that challenge was with the music. Everybody from the management, to the artist, to what we were doing on the backend really aligned and it really hit.
The #MannequinChallenge has become an internet sensation since the original video was uploaded to Twitter on Oct. 16. This is not the first time, however, that the internet has exploded with a viral video trend and surely is not the last. Here is a look back at all the challenges and trends that consumed the internet over the years.
The challenge is simple: every participant either stands, sits or contorts themselves in a still position to resemble, well, a mannequin. Participants range from high schoolers to athletes to celebrities, and Rae Sremmurd - comprised of Swae Lee and Slim Jxmmi - was no exception.
Since Sremmurd's involvement, their song can be found in an unquantifiable amount of Mannequin Challenge interpretations. Listed below are a few facts for those who were once unfamiliar with the challenge and Rae Sremmurd.
File:Mannequin challenge JU Engineers.webm The Mannequin Challenge was a viral Internet video trend which became popular in November 2016, in which people remain frozen in action like mannequins while a moving camera films them, often with the song "Black Beatles" by Rae Sremmurd playing in the background. The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram. It is believed that the phenomenon was started by students at a high school in Jacksonville, Florida. The initial posting has inspired works by other groups, especially professional athletes and sports teams, who have posted increasingly complex and elaborate videos. News outlets have compared the videos to bullet time scenes from science fiction films such as The Matrix, X-Men: Days of Future Past, X-Men: Apocalypse, Lost in Space or Buffalo '66. Meanwhile, the participatory nature of the challenge on social media makes it similar to memes such as Makankosappo or the Harlem Shake. Others have noted similarities with the HBO TV series Westworld, which debuted around the same time, where robotic hosts can be stopped in their tracks.
It's not entirely clear how the Sremmlife duo found themselves at the heart of this meme. The first video posted with the hashtag "mannequin challenge," dating back to Oct. 26 according to CNN, doesn't use the song. But the song has dominated the meme anyway, and it's working magic for the group. Billboard posted on Monday that "Black Beatles" is currently No. 9 on the Hot 100, with the publication and chart service crediting the viral trend for its lift.
The song has also been spiking on YouTube and Pandora, with a rep for the latter company confirming for the Daily Dot that "there has been an over-1,000% uptick in spins of that song in the last 30 days."
The song's premise seems to play in part a January 2015 Complex fire take, in which writer Justin Charity gives "10 Reasons Migos Are Better Than the Beatles," arguing their "origin story is the stuff of Marvel and Michael Bay" and their songs are "radical in content and spiritual in nature."
In one key line, Charity admits Migos' "Rich Nigga Timeline doesn't hold a candle to Rae Sremmurd's debut." With "Black Beatles" on the charts and at the center of the mannequin challenge, no one's ever going to hear the name of Britain's best boy band and think Migos ever again.
Now with the Mannequin Challenge, this is now the second meme to come from the song following one where people photoshopped your faces on famous Beatles photos when it first came out.
Yeah, that was pretty funny! We even recreated their Abbey Road photo for our video, or like, we crossed Abbey Road, but we actually crossed a road in Atlanta. But we did our version of the whole walk across Abbey Road. Now everybody wants to be a black Beatle.
People stand still. That's the short version, but really each clip consists of people remaining completely motionless for about a minute as the camera winds its way through the area. Oh, and as this is happening Rae Sremmurd's "Black Beatles" serves as a musical backdrop. (Even Paul McCartney took the challenge.)
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