Commercialization Srategy

[Scott Taylor]

Hi Ric.  Any thoughts on Infomercial companies as a commercialization 'vehicle' for retail product / inventions?

[Ric Richardson]

Hi mate. I don't think one way or the other. I always use a professional CEO to make those decisions. My mantra is to delegate where I have weaknesses. And my weakness is market entry. I think most inventors are the same way so I work out how to find the right person to do it for me. R

[Myloop]

Taking one step back; I'm getting the idea that your CEO has different meaning from the traditional ceo.  Who is a CEO?  You often say you find the right CEO, but how does one source these people?  Do you do this through networking, professional finders?

[Ric Richardson]

You use your bus plan to work out how to get from A to B, What is B? A trade sale usually. I work out the top three targets for a trade sale then work back from there. Who has done a trade sale to one of the the top three targets for a price around what you want to sell to... then you go shopping for a CEO. I dont use connections. I use headhunters and internet research and anyone I know familiar with the target companies.

Who better to run your company than someone who has sold something like it before?

R

--
You received this message because you are subscribed to the Google Groups "Ric's Inventor Help Forum" group.
To post to this group, send email to rics-inve...@googlegroups.com.
To unsubscribe from this group, send email to rics-inventor-h...@googlegroups.com.
To view this discussion on the web visit https://groups.google.com/d/msg/rics-inventor-help/-/3cijl4u_NiUJ.
For more options, visit https://groups.google.com/groups/opt_out.

--
http://www.ricrichardson.com
US Tel: +1.714.656.3750
AU Tel: +61.2.8003.7490

[Scott Taylor]

Hi Ric.  Currently searching for my CEO.  So, with a camp bed would someone like the Jan Cameron, founder of the Kathmandu clothing company be a suitable target?  Or perhaps she's too high up the food chain and falls in to the investor category that my CEO would approach?  Appreciate your guidance.  Cheers,  Scott

[Ric Richardson]

Sorry mate don't know the space but as long as she has done a deal the size of the company you want to have as an exit... then great... its all about having had experience at running then selling a company to the target acquiring company.

Ric