BNW Propaganda

[Mrs. O]

Please find one example of propaganda in Brave New World. When you
have found it:
1- Please list a quotation that reveals or refers to the propaganda
(include page number)
2- Identify what kind of propaganda is being utilized in your
example
3- Analyze the underlying message that is being disseminated

Remember: No Repeats!! I want each of you to really try and find your
own example of propaganda!

Thanks!
Mrs. O

[Kim Sass]

"Hug me till you drug me honey; Kiss me till I'm in a coma: Hug me, honey, snuggly bunny; Love's as good as soma." pg 166. This kind of propaganda is Glittering Generalities. It's glittering generalities because the words have positive meaning and connect the word "soma" with highly valued concepts (sex). This propaganda holds the word soma in high esteem saying that soma is as good as having sex, so whenever you feel stressed you can take soma and feel good about yourself. Also the words "Hug me till you drug me" suggest that hugging and making love is like an addictive drug and so it's okay to take soma because soma and love are both drugs, and love is acceptable, so soma is, too.

[Shahrin Islam]

1- "Community, Identity, Stability" (pg. 7)

2 - Glittering Generalities/Plain Folks

3- "Community, Identity and Stability" is the motto for the New World State. This is the foundation for  all of their principles and basically, their way of life. Those three words have positvie meaning for individual subjects and are linked to highly valued concepts, thus making them glittering generalities. Because these words are so empowering and solid, people automatically respond to them because those are three things that people wanted after the war. People don't even question it anymore and through these words, the "government" of the New World State is able to manipulate the people and their lives.

[pizz...@aol.com]

1.My quote is "Ending is better than mending;ending is better..." (Pg.52)

2.It uses both Bandwagon and Name calling  propaganda techniques. The slogan implies that everyone is doing it as well as implying 'mending' is a bad thing.
3.The underlying message is to stimulate the economy, encouraging people to buy because it's cooler than fixing.

-Megan Doherty

[Lauren]

1-"The more stitches, the less riches." (pg. 121)
2-Glittering Generalities/Bandwagon
3-The people of the New World have this idea how of society works,
along with others taught through hypnopaedia. This shows glittering
generalities because they use words like stitches and riches to
exemplify why the people should not try to fix what is broken; and
just buy new items. It is also bandwagon because it is a widespread
idea throughout the New World. They are telling everyone that the more
times they try to mend something, the less it will be worth;
therefore, they should get rid of the broken items and buy new.

[Sibtain Bokhari]

1- "Feel how the Greater Being comes! Rejoice and, in rejoicings, die!
Melt in the music of the drums! For I am you and you are I." (p.82)
2- This kind of propaganda is Glamor.
3- This is glamor because what the President is doing is riling up the
people, getting their hopes up, and feeding them fake feelings of
ecstasy. They believe that there is a higher being, and that he can
give them this elated feeling. The people believe that they can reach
this feeling by listening and following what is being said. They
believe they hear him, they think that they can see him in the
distance, but he is not there. It is all fake, just a glamor used to
give the people something to believe.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Emma Burke]

"When the individual feels, the community reels." pg. 94

Namecalling/ Bandwagon

The underlying message is to not question society and to not think.
Ironically, this is propagating the way you have to be inorder to take
in all the other propaganda. Also, you logically are supposed to think
that the only way to keep your community from suffering is to follow
the pack and not think, not feel, and succumb to all the other
propaganda that this society is exposed to.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Amy]

1. "everyone belongs to everyone else" pg. 40.
2. This employs the bandwagon and glittering generalities methods of
propaganda.
3. This proverb is stating that there are no monogamous relationships
in the New World State; everyone can have relations with everyone with
no exclusivity. It repeats 'everyone' twice, giving more than a slight
impression that everyone is doing it. It also very subtly ties this
idea to an efficient and tightly knit society, mostly with the word
'belong'. Everyone is everyone's, so there are no complications and
you can have anyone that you want. There are no fights over each
other, so every member of the society can function independently, and
smoothly. It seems like it's claiming that this idea is universally
fair. No one can take someone and keep them to themselves.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Sam]

1: "God isn't compatible with machinery and scientific medicine and
universal happiness" (234)
2: Glittering Generalities/Glamour
3: Mond is saying that civilization is much better off the way it is,
with much machinery and science and without god, and god would just
interfere with this and become troublesome to society. Also he saying
that there could be no could be even if there was one, he still
wouldnt work out. He is says there is no need for a god because
everything else that they have is so much better, and also that God
could be no different then anything else, it is conditioned upon a
person.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[John Li]

1- Please list a quotation that reveals or refers to the propaganda
(include page number)

My quotation is "I love new clothes, I love new clothes, I
love..." (page 52)

2- Identify what kind of propaganda is being utilized in your
example

This is an example of glittering generalities and the bandwagon

3- Analyze the underlying message that is being disseminated

This quotation goes along with the "Ending is better than mending"
quotation-- it is pretty much just stating that new clothes are
preferable to old clothes, and that you should always buy new clothes
rather than stick with old clothes most of the time. This is to
stimulate the New World State economy and to maintain stability
throughout the World State. It's spreading the idea that new clothes
are something to be loved, which makes people assume that old clothes
are something not to be loved, which means that they should ditch
their old clothes and get new clothes whenever they can.

[Erik Hotaling]

1-When the delta children are being scared and shocked when they try
to crawl towards books and flowers. pg.21-22
2-this uses the fear technique because the kids are shocked by the
loud noises and electric shock so the associate that with books and
flowers
3- the government in brave new world would not want the delta kids to
be remotely interested in book, so from a very young age the place the
emotion fear with the object books.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[James]

1. "Civilization is sterilization"- chapter 7

2. I think that the propaganda used is glamor, because seeing that
written on a poster (and i know that they didn't do that in the book)
would make a group of people feel good about themselves for being
clean and "sterile", because everybody wants live in a flourishing
civilization, and that goes along with glamor.

3. this is meant to persuade people that the only way to be civil and
have an orderly society is to be clean. When Bernard and Lenina visit
the savage reservation, they are apalled at how dirty everybody is,
because it goes against everything that they have learned. The
residents place hygine above almost everything else, because they
believe that is what makes them civil.

[Hannah]

1. "Orgy-porgy, Ford and fun, kiss the girls and make them One. Boys
at one with girls at peace; orgy-porgy gives release." (chapter 5...I
left my book in my locker and had to use the online version, so I
don't have the page number)
2. The kinds of propaganda being utilized aretransfer and glittering
generalities.
3. It is transfer because it is linking kissing and the feeling of
fun, peace and release with "orgy-porgy", which transfers these good
feelings into orgy-porgy making everyone want to do it. The other type
of propaganda being used is glittering generalities. To the people of
the New State, sexuality is a highly valued concept, therefore linking
"kiss the girls and make them One" triggers the idea of sex, which
makes people immediately want to go to an "orgy-porgy". Including
"Ford" also convinces people to go to "orgy-porgys" because of the
high respect for Ford. In using this propaganda, the government of the
New State is trying to keep everyone interested in sexuality and soma,
and other appropriate and enjoyable activities in order to, in my
opinion, keep them in their brainwashed, "happy" states of mind.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[abol...@yahoo.com]

1. "A gram in time saves nine", page 89

2. Bandwagon:
This is bandwagon because it is suggesting that if you use the soma
now, you won't have to suffer the effects of using it later.

3. This message is saying that if you take a gram of soma now you will
not have to feel worse later, meaning that you would have to take nine
later. The soma is used to make you feel better, and by saying that in
time it saves nine, it is saying you will save yourself now instead of
having to feel even worse if you don't take it. This quote is one of
the hypnopaedic sayings that are repeated to infants that Lenina says
to Bernard.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Kevin Xiao]

1. "Now-such is progress-the old men work, the old men copulate, the
old men have no time, no leisure from pleasure, not a moment to sit
down and think-or if ever by some unlucky chance such a crevice of
time should yawn in the solid substance of their distractions, there
is always soma, delicious soma, half a gramme for a half holiday, a
gramme for a week-end, two grammes for a trip to the gorgeous East,
three for a dark eternity on the moon; returning whence they find
themselves on the other side of the crevice, safe on the solid ground
of daily labour and distraction, scampering from feely feely, from
girl to pneumatic girl, from Electro-magnetic Golf course to..." Pg 56

2. This is an example of Glittering Generalities/Glamour

3. The quotation glorifies the effects of soma. It is shown that small
amounts of soma allow you to do wonderful things without any
consequences with the promise of a safe return to the stability of
daily labor and distractions like feely feelys and women. It uses
words like gorgeous, delicious, safe, and pleasure to glamorize soma
and make it seem wonderful. The fact that it can allow old men do
things they normally can't appeals to members of the population.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[alyssa norton]

My example of propaganda is "Every one works for everyone. We can't do
without any one. Even Epsilons are useful. We couldn't do without
Epsilons. Every one works for every one else. We can't do without any
one..." (pg. 74)

The type of propaganda being used is glittering generalities.
Glittering generalities is used because in the definition it states
"words that have different positive meaning for individual subjects,
but are linked to highly valued concepts". The statement connotates
good but different things for Epsilons, saying that although they are
not high up in society they are necessary.

The underlying message is that although people should look down on
Epsilons they should not hate them because they are useful and we
need them for society. If we hate and haze them then the society
cannot function. It is also saying that the Alphas and Betas should
not get too cocky because they work for the Epsilons as well. It gets
across important messages that the Alpha Plus's and leaders of
societies want the people to believe. It also causes the people of
Brave New World to not question their places, which is crucial for BNW
to function

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[fv]

My Quote is from chapter 2 page 27

"Alpha children wear grey. They work much harder than we do, because
they're so frightfully clever. I'm awfully glad I'm a Beta, because I
don't work so hard. And then we are much better than the Gammas and
Deltas. Gammas are stupid. They all wear green, and Delta children
wear khaki. Oh no, I don't want to play with Delta children. And
Epsilons are still worse. They're too stupid to be able to read or
write. Besides they wear black, which is such a beastly color. I'm so
glad I'm a Beta."

I think that this is an example of glamor because it glorifies the
Beta's as the best group to be in. The underlying messagw is that the
class your placed in is the perfect one and you shouldn't want to be
anything different.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Kai]

1. "Home, home -- A few small rooms, stiflingly over-inhabited by a
man, by a periodically teeming woman, by a rabble of boys and girls of
all ages. No air, no space; an understerilized prison; darkness,
disease, and smells." Pg. 37

2. This example uses a mixture of fear and name calling.

3. The message being thrown at the children is that old ways are
terrible. It convinces them that the old ways of living within a home
were absolutely unbearable. The use of words such as understerilized
prison, darkness and disease paint a horrifying picture within the
children's minds. This barbaric and monstrous mental image scares them
into being revolted by anything that refers to old fashioned ways of
living. It conditions and convinces them that to live in such a vile
and despicable setting is absolutely intolerable. Thus the children
never yearn to have their own homes and their own family(which is
absolutely unacceptable to society!). It is imprinted in them through
this use of fear that such things are terrible and only cause trouble,
disease, and harm.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Spattni]

1. "Ford helps those who help themselves." (p213)
2. Propaganda used: Glittering Generalities (GG) and even fear
(bandwagon?).
GG occurs because the quote promotes and at the same time makes you
feel the need to follow the quote, or risk your downfall.

3. This quote emphasizes the act of selfishness, meaning, you will be
helped if you can act in a selfish way. This can be shown on p213 in a
negative act against the World State. Helmholtz is feeling a need to
reach his potential, and instead of helping get rid of the Savage, he
goes and fights with him to help himself achieve this need, while
muttering this quote to himself. This also suggests the notion of fear
that if you do not help yourself, you will not prosper or be helped by
Ford. Therefore, forcing you to join the group or suffer what ever
consequences that may occur.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Mike Stavrakos]

1. "But truth's a menace, science is a public danger." (227)
2. This is an example of Name-Calling: Negative Emotional Charge,
because truth and science are being negatively portrayed by referring
to them as menacing of dangerous.
3. This line is said by Mustapha Mond when he is talking to Helmholtz
and the Savage. He is saying how even something like science can be
dangerous to society because it risks instability if scientific
advancements or changes are made. He's also using the strategy of
omission by referring only to his opinion on the issue when discussing
it with Helmholtz and John, and not mentioning how science has helped
society. The underlying message in this is that society is stable and
safe the way it is, and truth and science can cause negative change
for their society.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Shannon]

1.) "There's always soma to calm your anger, to reconcile you to your
enemies, to make you patient and long-suffering. In the past you could
only accomplish these things by making a great effort and after years
of hard moral training. Now, you swallow two or three half-gramme
tablets, and there you are. Anybody can be virtuous now. You can carry
at least half your morality about in a bottle. Christianity without
tears-that's what soma is." (pg. 238)
2.) Glamour / Glittering Generalities propaganda
3.) This quote implies soma is the quick and easy way to deal with all
conflicts, with a couple pills you miraculously become a better
person! Soma is not only the easier way to deal with conflicts, but
the only way the people of the New World State know what to do when
faced with any problems. In fact, it is so important that Mustapha
Mond, who says the quote, compares it to morality and Christianity.
But what the reader knows, but the New World public doesn't, is that
soma enables the skills you gain from problem solving. You learn self-
control, what your values/morals are, and in some cases, who you are
as a person. Soma does not fix the problem like the propaganda tells
you it does, it avoids it completely.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote

[bridget]

"Was and will make me ill, I take a gramme and only am" (100)
glittering generalities/plain folks
This piece of propaganda is telling the citizens that thinking about
the past and future will only "make me ill" or make them feel bad. It
is telling the people that taking some soma will stop any feeling that
is less than contentment. They are saying this message in a way that
even gamma's could understand while at the same time making it appear
like a good thing that will help them. The message is that they should
never think more than necessary and if they do taking some soma will
make everything better and stop those horrible thoughts.

[sami]

1. “Stability. The primal and the ultimate need.” (43)
2. This is an example of glittering generalities, because the word
stability has positive connotations and is usually related to
happieness and safety. By using the word stability in that context it
infers that anyone against the government’s idea of stability is
against the common good.
3. Brave New World states that civilization can only thrive if
stability is maintained at the cost of everything else, including
individuality. They achieve this stability by conditioning people to
fit into the system and never to question their environment or social
rules, so that society runs like a well oiled machine.

[sami]

[Aish]

1- "And do remember that a gramme is better than a damn." (55)
2- Assertion/Simplification/Testimonials
3- This message basically encourages all the members of society to
take soma when they are faced with any problems. It is so ingrained in
the heads of everyone that this is an almost automatic response to any
troubling situations. It makes an assertion (a statement that doesn't
need to be challenged) that taking a gramme of soma is better than
taking care to solve the problem, and presents it in a sentence simple
enough to be understood by Epsilons. It could also be seen as a
testimonial; the person saying the sentence could be seen as endorsing
soma and its positive effects.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote:

[Brendan]

1- " yes, everybody's happy now" pg 50 ch 5 (i have an older version
of the book so my pg numbers are slightly different)

2- The type of propaganda that is being used in this example is
bandwagon but there are also use of glittering generalities.

3- This states that every single person in the entire World State is
happy now due to the order and stability that has been enforced. The
goal of this propaganda is to promote the idea that what the World
State is doing is positive and helpful by using the most basic of
positive emotions, happiness. It also generates the image that
everyone is benefiting because of the World State implementing
bandwagon techniques to make others see the World State as the
greatest good of society.

On Oct 20, 10:59 am, "Mrs. O" <kelly.r...@rtsd.org> wrote: