While the west prides itself on strong strategic ideas, in the east quite often [creativity] is perceived as a copying culture, a direct response culture, or sometimes just wild and wacky, and sometimes a combination of all three," Wayne Arnold, CEO, Lowe Profero and chair of the Marketing Society South East Asia
The sixth episode of Man About Asia focuses on styles of creativity in Asia. Host Wayne Arnold begins by noting that creativity in the region is often seen as inauthentic and lacking in strategic depth. But Arnold warns that this is a generalisation that is often far from the truth.
As mentioned in the previous episode, the marketing industry in Asia is relatively new. As the creative workforce is still emerging across the region, Arnold chooses to provide tips and observations instead of hard and fast rules of play.
The third and final observation puts the power of celebrity into focus and suggests that while it may be easy to mock the celebrity endorsement culture in Asia, it's a convention that still holds massive sway.
The high school art program has four levels: introductory level courses for those students who want to be exposed to and are interested in art, workshop courses with prerequisites for those students ready to intensify their involvement in the visual arts, Honors and AP courses.
The Studio Art sequence is designed with the serious art student in mind. Students who complete this sequence successfully will be prepared as applicants to a college/university art major. In addition to these courses, potential art majors should consider supplemental three-dimensional, art history, and/or graphic arts courses.
While these courses are not only for students desiring to take AP Studio Art, successful completion of a sequence of these courses including Studio Art (1 or more of the semester offerings in Grade 10), Honors Studio Art 2 (full year grade 11), will prepare students with an appropriate portfolio for application for AP enrollment. It is suggested that students complement these with other art courses offered including additional two-dimensional courses (listed under the Introduction and Workshop headings below) as well as our 3-D courses such as Ceramics and Sculpture).
Grades 10-12 Credits: 2.5
This semester course offering is designed for all students seeking a strong art foundation and an outlet for creative expression. It is a foundational course with a focus on drawing with dry media and the keystone in a sequence of courses that will enable all students to develop conceptual and technical skills in preparation for greater success in all visual art endeavors. Students can take one of the other semester offerings of Studio Art (wet media or printmaking) to complete a Full Year experience. All three semester offerings of Studio Art will run concurrently. The course is recommended for, but not limited to, students preparing to apply for future enrollment in Honors Studio Art and/or Advanced Placement Studio Art. It is also highly recommended for students with an interest in art or an art-related career.
This semester course offering is designed for all students seeking a strong art foundation and an outlet for creative expression. It is a foundational course with a focus on painting with wet media and the keystone in a sequence of courses that will enable all students to develop conceptual and technical skills in preparation for greater success in all visual art endeavors. Students can take one of the other semester offerings of Studio Art (dry media or printmaking) to complete a Full Year experience. All three semester offerings of Studio Art will run concurrently. The course is recommended for, but not limited to, students preparing to apply for future enrollment in Honors Studio Art and/or Advanced Placement Studio Art. It is also highly recommended for students with an interest in art or an art-related career.
This semester course offering is designed for all students seeking a strong art foundation and an outlet for creative expression. It is a foundational course with a focus on printmaking and the keystone in a sequence of courses that will enable all students to develop conceptual and technical skills in preparation for greater success in all visual art endeavors. Students can take one of the other semester offerings of Studio Art (dry media or wet media) to complete a Full Year experience. All three semester offerings of Studio Art will run concurrently. The course is recommended for, but not limited to, students preparing to apply for future enrollment in Honors Studio Art and/or Advanced Placement Studio Art. It is also highly recommended for students with an interest in art or an art-related career.
Grades 10-12 Credits: Credits: 5 Prerequisite: Grade of B or better in any of the Studio Art tracks or application process including interview and samples of prior work.
Studio Art II (H) is for the student who has a strong command of the fundamental elements and principles of art and a proficiency in drawing skills and techniques, has explored thematic ideas and is ready to prepare a professional portfolio for presentation to college admissions, prospective employers and/or the general public.
Partner Art is designed with an inclusion model in mind. Peer models will work together with classified students receiving specialized programming through a curriculum designed to cultivate and promote student leadership, peer mentoring, collaboration and creativity. The focus of this class will be to provide students with a variety of creative experiences in a variety of different art forms. Peer assisted learning will be used to cultivate partner relationships. Students interested in being placed in the course as a peer model will complete an application and be selected to participate in the course. Approximately two students per semester will be selected for placement.
Grades 10-12 Credits: 2.5
This course will focus on two- and three- dimensional animation, the elements of art and principles of animation. Skill development emphasizes the interactive use of drawing and design fundamentals,
story boarding, set building, composition and imaging, editing, lighting, audio and sound creation, as well as discussion of the creative process and critique. Students will be introduced to the 12 principles of animation and will stress their importance while creating original story-driven work. The techniques of still framing, stop motion, and claymation will be used with Mac computers and Creative Cloud Adobe Photoshop, large Wacom digital tablets and digital cameras. Why just watch cartoons when you can learn to create your own?
Grades 10-12 2.5
Students are made aware of the varied occupations and careers that comprise the commercial art field through projects that emphasize visual communications. Basic and advanced activities along with layout principles are introduced and explored through Adobe Illustrator, Photoshop and digital tablets. The course highlights the importance of visually exploring and discussing the creative process through skill development and critique. The course is 100% computer based (Mac). Projects may include, but are not limited to layout and lettering design, corporate and personal logos, posters, invitations, CD covers, cereal box covers, soda cans, business cards, and contests for meeting the needs of the client. This course serves are a pre-requisite to Digital Graphic Arts & Design Workshop.
Grades 11-12 Credits: 2.5
Within this course, students are introduced to the basic functions and proper use of the airbrush. Masking methods, freehand illustration techniques and design principles are applied to class projects. Care and maintenance of the airbrush are stressed.
Grades 10-12 Credits: 2.5
Students will design and create 3D forms using additive and subtractive methods. A variety of materials such as paper, board, wire and plaster may be used to explore relationships of volume, texture and space. This course serves as a prerequisite to Sculpture Workshop.
Grades 10-12 Credits: 2.5
Students learn basic hand-building techniques for forming clay and treating clay surfaces, including ceramic staining and glazing. Throwing techniques on the potter's wheel will be demonstrated. This course serves as a prerequisite to Ceramics Workshop.
Grades 10-12 Credits: 2.5
The course introduces the basic principles of photography and photographic composition. Thirty-five mm and digital cameras are used. Composing images when taking pictures is emphasized. The basic darkroom techniques, developing film, making proof sheets and enlargements are experienced. With digital photography, students use computer applications such as Photoshop and InDesign. Cameras, film photo paper and chemicals are supplied for basic assignments. This course is a prerequisite for Photography Workshop.
Grades 10-12 Credits: 2.5
Students will develop miniature sculptural forms as functional jewelry. Students gain basic sculptural and body adornment skills using various materials. Embellishment of both 2 and 3D surfaces through selected materials and techniques are accomplished.
Workshop level courses are for those students seeking to intensify their study in a specific area of the visual arts. These courses build sequentially on technical skills and concepts introduced in the prerequisite courses. Students are expected to work independently and think critically throughout the art making process. Classroom discussion, outside assignments and art journals are vital components of these courses. Students can continue their work in a given area of study by taking workshop levels two and three.
Grades 10-12 Credits: 5-5
In this innovative, workshop-based course, students will collaborate with peers and teachers to find, write, photograph, and publish stories for school periodicals with special focus on the creation of the Yearbook. The course will have two teachers; one who focuses on photography & graphic design, and one who focuses on journalistic writing. Students may select a focus of either graphic design or writing, or may explore both. All students will produce material that is ultimately published in a school periodical. Students should be self-motivated, self-directed, independent, and of high integrity.
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