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Deli Yang's Understanding and Profiting from Intellectual Property: Strategies across Borders

By : Deli Yang Institute

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Book Synopsis :

This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

Book Detail :

Author : Deli Yang

Pages : 344 pages

Publisher : Palgrave Macmillan

Language :

ISBN-10 : 0230300545

ISBN-13 : 9780230300545

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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