Day 1: Claim and fully complete your Google Business Profile (GBP).
Day 2: Audit your GBP photos and categories.
Day 3: Take new, high-quality photos and upload them.
Day 4: Do a quick NAP audit on your website and key directories like Yelp and TripAdvisor.
Day 5: Set a recurring calendar reminder for 15 minutes every Friday to check for new reviews.
Day 8: Draft and save a template for responding to a positive review.
Day 9: Draft and save a template for a neutral review.
Day 10: Draft a template for a negative review, but don't post it yet.
Day 11: Respond to your last three positive reviews using your new template.
Day 12: Respond to your last neutral or negative review using a calm, empathetic tone.
Day 15: Identify one key employee to be the "review champion."
Day 16: Create a short, polite script for them to use.
Day 17: Create a simple review link and QR code.
Day 18: Brief your team on the new process.
Day 19: Start asking every happy customer for a review.
Day 22: Log into your GBP and check your "Calls" and "Directions" metrics. These are your new favorites.
Day 23: Analyze the content of your new reviews. What common themes are emerging? Use this feedback to improve your service.
Day 24: Use a positive quote from a recent review in a social media post to change your brand's narrative.
Day 25: Research a review management tool if your review volume is increasing.
Day 26: Set a 90-day goal to improve your star rating and review volume.