Any tips to bury nasty news story on Google?

[How to Remove Article from Online Newspaper]

Looking for new strategies that individuals, PR firms and reputation management companies have been seeing success with in 2022 for dealing with negative online articles from news sites and/or search engines?

Please share if you have any experience or ideas.

[Joe C]

Look into Reverse SEO, or hire a reputation management company that specializes in burying negative articles on Google.

[How to Remove Article from Online Newspaper]

Effective Strategies for Managing Negative Online Articles in 2024

Negative online articles can significantly impact personal and professional reputations. Over the past year, reputation management experts and PR firms have embraced new and improved strategies to mitigate their effects. Here are some successful approaches:

1. Leverage Positive Content Creation

• Content Marketing: Build a content strategy to highlight positive aspects of your brand or personal story. Blog posts, interviews, and thought leadership articles can help create a positive narrative.
• Social Media Amplification: Regularly share positive updates on platforms like LinkedIn, Instagram, and Twitter to establish a favorable image.
• Video Content: Videos rank well on search engines and can effectively engage audiences. Consider creating tutorials, testimonials, or personal stories.

2. Search Engine Optimization (SEO) for Positive Assets

• Optimize Existing Content: Ensure your website and social media profiles rank high for your name or brand. Optimize meta descriptions, titles, and keywords.
• Create New Web Properties: Develop new websites or blogs that focus on your expertise or brand.
• Utilize High-Authority Sites: Publish guest articles or profiles on trusted platforms like Medium, Forbes (if applicable), or industry-specific blogs to boost credibility.

3. Suppress Negative Search Results

• Link Building for Positive Pages: Use ethical link-building strategies to strengthen the authority of positive content, pushing down negative articles in search rankings.
• Engage with Review Sites: Actively manage profiles on sites like Google Business, Trustpilot, or Yelp. Request reviews from satisfied clients or customers to improve ratings and visibility.

4. Request Updates or Removals

• Contact Publishers: If an article contains outdated, misleading, or defamatory information, consider reaching out politely to request corrections or updates.
• Legal Action as a Last Resort: For false or damaging claims, consult an attorney specializing in defamation or internet law. Cease-and-desist letters or legal takedown notices under applicable laws like the DMCA (for copyrighted material) can sometimes help.

5. Engage in Active Reputation Monitoring

• Google Alerts: Set up alerts for your name or brand to monitor mentions in real time.
• Reputation Management Tools: Tools like Mention and SEMrush can track and analyze your online presence.

6. Build Strong Relationships with Media

• Cultivate positive relationships with journalists and media outlets. Positive press coverage can help overshadow older negative articles.

7. Google’s Content Removal Policies

• Familiarize yourself with Google's removal request policies for specific content types, such as outdated personal information or non-consensual explicit content.

8. Crisis Communication

• Work with PR professionals to craft timely and effective responses when necessary. Transparency and a well-articulated explanation can often shift public perception.

By combining these strategies, individuals and reputation management firms can create a proactive and comprehensive approach to mitigating the impact of negative online content. Consistency, ethical practices, and persistence are key to achieving long-term success.

Have additional questions or insights to share? Let’s keep the discussion going!

On Tuesday, March 15, 2022 at 10:38:06 PM UTC-6 How to Remove Article from Online Newspaper wrote: