Film 1920 Evil Returns

[Doretta Castoe]

Thefilm released on 2 November 2012 to mixed reception and fared better at the opening Box Office weekend (122.7 million Net.) as compared to any other releases that week except Skyfall (270 million Net.).[5] U Dinesh Kumar, Professor at IIM Bangalore and his team worked with Ami Shah of IntelliAssist, the company that carried out the social media marketing for the film, and assessed Internet activities and campaigns with the case study later published by Harvard Business Publishing.[6][7][8]

In 1920, Jaidev Verma is a famous poet who lives as a loner as he is unable to meet the love of his life, Smriti. They got to know each other through an exchange of letters and slowly fall in love. One day, Jaidev receives a letter informing him that Smriti had died by an accident. His sister Karuna is the only support system that keeps him motivated. Jaidev finds an unconscious girl near a lake and brings her home. After gaining consciousness, she is unable to remember anything from her life except Jaidev's poems. Karuna becomes skeptical of her presence in the house and gets even more so when an undertaker warns them of an evil spirit inside her.

Jaidev is insistent on keeping her at home since he feels a connection to her. He names her Sangeeta and she experiences frightening phenomena, vomiting iron nails and seeing ghosts in her room. On their way to see a doctor, Sangeeta gets possessed by the ghost. To save her, the only person Jaidev can turn to is the cemetery keeper. Slowly Jaidev gets to know that Sangeeta is actually his lost love Smriti. He goes to Smriti's address to find out the truth about her. He discovers that Karuna had come there earlier, asking about Smriti. Jaidev returns home and finds Karuna's body hanging in the forest with suicide notes around it. From Karuna's letters, he learns that his best friend Amar, who envied Jaidev's success, assaulted Karuna. When Amar discovered that Jaidev loved Smriti, he went to Smriti, posing as Jaidev, and took her to his residence in Shimla to abuse her, but in the process, Amar was killed. It is his spirit that now possesses Smriti.

Jaidev is badly injured in the battle against the spirit. The spirit in Smriti's body burns Amar's corpse, thus forever remaining in her body. Jaidev helplessly pleads with the spirit to kill him, since there is no meaning in letting him live if the spirit will take Smriti from him. Amar's spirit refuses, saying that this is exactly what he wanted: for Jaidev to suffer. Jaidev cuts a rope attached to a loft in ceiling; a corpse falls from there, landing on Smriti, and making contact with her. It is revealed in a flashback that Jaidev and the group had hidden the real corpse of Amar in the ceiling as precaution. The corpse comes alive as Amar is forced to return to his original body. Enraged, Amar's corpse tries to kill Smriti, but Jaidev saves her and sets Amar's corpse on fire, thus freeing Amar's spirit. Jaidev and Smriti get married and the film ends as they consummate their union.

Renuka Vyavahare of Times of India gave it 3 stars. "1920 gives you the creeps...watch it." said ToI.[11] Rediff Movies said "1920 Evil Returns is yet another needless horror film. It's cold and bland." and gave it 1 star.[12] Roshni Devi of Koimoi gave it 2 stars. "Watch it only if you're desperate for some uninspiring horror. Give it a rest otherwise." wrote Roshni Devi.[13] Social Movie Rating site MOZVO gave it a rating of 2.3 putting it in 'Below Average' category.[14] Taran Adarsh of Bollywood Hungama gave it 2.5 stars.[15]

In 1920, Jaidev Verma (Aftab Shivdasani) is a famous poet who lives the life of a loner as he is unable to meet the love of his life, Smriti (Tia Bajpai). They got to know each other through an exchange of letters and slowly fall in love. One day, Jaidev receives a letter informing him that Smriti had an accident and died. Now his sister Karuna (Vidya Malvade) is the only support system that keeps him motivated. One day Jaidev finds an unconscious girl near a lake and brings her home. After gaining consciousness, she is unable to remember anything from her past life except Jaidev's poems. Karuna becomes skeptical of her presence in the house and gets even more so when the keeper of the cemetery warns them of an evil spirit inside of her who is in love with her.

Jaidev is insistent on keeping her at home since he feels a connection with her. He even names her Sangeeta. Strange & spooky things start happening with Sangeeta like vomiting iron nails and seeing ghosts in her room. On their way to see a doctor, Sangeeta gets completely possessed by the ghost. To save her, the only person Jaidev can turn to is the cemetery keeper. Slowly Jaidev gets to know that Sangeeta is actually his lost love Smriti. He goes to Smriti's old address to find the truth. He discovers that Karuna had come there before, asking about Smriti. Jaidev returns home and finds Karuna's body hanging in the forest with suicide notes around it. From Karuna's letters, he comes to know that his best friend Amar (Sharad Kelkar), who was always jealous of Jaidev's success, exploited Karuna to get his revenge. When Amar discovered that Jaidev loved Smriti, he went to Smriti, posing as Jaidev, and took her to his residence in Shimla to exploit her, but in the process, Amar dies. It is his spirit possessing Smriti.

Jaidev is badly injured in the battle of evil versus just, and the spirit in Smriti burns the corpse of Amar, thus forever remaining in her body. Jaidev helplessly pleads with the spirit to kill him since there is no meaning in letting him live if the spirit will take Smriti from him. Amar's spirit refuses, saying that this is exactly what he wanted: for Jaidev to suffer. Jaidev cuts a rope attached to a loft in ceiling; a corpse falls from there, landing on Smriti, and making contact with her touch. It is revealed in a flashback that Jaidev and the group had hidden the real corpse of Amar in the ceiling as precaution. The corpse comes alive as Amar is forced to return to his original body. Enraged, Amar's corpse tries to kill Smriti but Jaidev saves her and sets Amar's corpse on fire thus releasing Amar's spirit from the karmic cycle of life and death. Jaidev marries Smriti and they live happily with each other in the end.

This story revolves around a famous poet who meets a woman who is in trouble. In order to treat her, he takes her to Shimla in a big hospital, but soon that woman gets possessed by devil and goes out of control. Now the question remains that what is the relation that poet shares with her which compelled him to go to any extent to save her, why she was possessed by devil and who is the devil.

1920: Evil Returns unlike 1920, deals with a couple than with the religious relationship and conflicts that resides on mankind. It somehow reminds me of Rings, for taking another path that wasn't the one that works and makes the audience sympathize with the film.

This document summarizes information about the Bollywood horror film "1920 Evil Returns" and its social media marketing campaign. It discusses how the film's production company, ASA Productions, worked with IntelliAssist to design and execute a 45-day social media campaign on platforms like Facebook and YouTube to promote the film. The campaign was successful in generating video views and awareness, and the film went on to become a box office hit. IntelliAssist is now analyzing the campaign data and effectiveness to inform their strategy for the next film in the franchise.Read less

The characters in the two films are completely different. I agree that the two main protagonists get possessed by ghosts, but that doesn't make the films similar. It is a franchise and not a sequel to 1920.

Honestly, the first time I saw myself in the mirror after getting into the character of a ghost, I was completely scared. For a moment I closed my eyes. There were a couple of scenes which scared me a lot.

Every actress is doing a glamorous role or wants to wear a bikini or wear short clothes in films so what is so special about it? I believe in doing things that are different. I would like to do something where I stand out of the crowd.

Today audiences don't overreact if there is a kissing scene in a film. It is no longer a big deal like it was when Murder was made. I think it has to be aesthetically done. It doesn't have to look cheap.

Vikram Bhatt has emerged the most successful brand in the horror genre. In fact, it won't be erroneous to state that what Karan Johar is to candy floss, Vikram Bhatt is to horror. If one looks at Vikram's body of work, the talented storyteller has taken upon himself to petrify and frighten the moviegoers over and over again. RAAZ, 1920, SHAAPIT, HAUNTED, DANGEROUS ISHHQ, RAAZ 3... now 1920 - EVIL RETURNS. This time, of course, Vikram hands over the directorial reins to Bhushan Patel.

Let's put this on record: 1920 - EVIL RETURNS is not connected, in any way, with the first part. The plot, the characters, the set of actors, the setting, everything is diverse. One expects 1920 - EVIL RETURNS to be crammed with chills and bloodcurdling moments. Also, in a film of this genre specifically, the conclusion to the tale has to be most compelling... and of course, spooky. But the problem with 1920 - EVIL RETURNS is that it appeals in bits and spurts. Not in totality. More on that later...

1920 - EVIL RETURNS narrates the story of Jaidev [Aftab Shivdasani], a well-known poet, who lives with his sister Karuna [Vidya Malvade]. One fine morning, Jaidev spots Smruti [Tia Bajpai] lying unconscious near the lake and gets her home. Karuna is against Jaidev's decision of bringing a stranger home. A few episodes later, Jaidev realizes that Smruti has lost her memory and doesn't remember anything except his poems.

1920 - EVIL RETURNS may be Bhushan's first tryst at directing a movie, but the director knows the grammar of film-making right. His handling of the terrifying moments is the best part of the enterprise. Note the sequence soon after the interval or the long-drawn climax and you'll realize that Bhushan knows what he's talking about.

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