Hey Refresh Philly -
Just another reminder that there's no Refresh Philly tonight, but instead, we're meeting 2 weeks from tonight on April 19th. This month's event features the extremely knowledgeable and funny
Jared Spool and his entertaining talk
Revealing Design Treasures from the Amazon.
Read more below:
On its surface, Amazon.com just
seems like a large e-commerce site, albeit a successful one. Its design
isn't flashy, nor is it much to write home about. But deep within its
pages are hidden secrets -- secrets that every designer should know
about.
If one looks closely at what the team at
Amazon has built, it's filled with innovative functionality and clever
designs, all of which creates a delightful experience for its users and
directly produces regular profits for its shareholders. But not all is
perfect. Some design changes in the last few years have not been the
success that the team had hoped for. Amazon's exceptional qualities and
imperfections are critical knowledge for any designer that wants to dig
deep into what makes the site tick.
In this
entertaining presentation, Jared will share some of UIE's latest
research into the hidden treasures of (the) Amazon. You'll learn:
*
The simple Yes/No question that increased revenues by more than $1
billion
* The elegant subtlety of Amazon's security system
*
Why Amazon's business model is more than meets the eye (and why
designers need to care)
* The wins and losses that Amazon has
had with social media functionality
We're partnering with our friends from
PhillyCHI for this event, so it's a great opportunity to meet some folks from the User Experience industry in Philadelphia.
Stay tuned for official RSVP information!
See you in two weeks!
Roz