Writing for the Web Panel Discussion: tonight April 21st

[dacoder]

How is writing for the web different from writing for other media? How
can you craft your words to grab the attention of your readers? What
do you need to know to create engaging content that people will want
to read?

Join Refresh Detroit on Tuesday, April 21, 2009 for a panel
discussion featuring local experts offering ideas to the many
different writers who create content for the web. Learn:

* best practices for writing for the web
* how users interact with copy
* copywriting for search engine optimization
* writing for social media

Panelists

* Shannon Paul, Social Media Specialist, PEAK6 Online.
A social media enthusiast, Shannon is well known for her recent work
in the development and implementation of social media strategies for
the Detroit Red Wings.
* Dalila Akli, eMarketing Analyst, Cengage
Dalila helps develop the eAnalytics culture at Cengage. Formerly
webmaster at Gedas USA, she has also built websites for small
businesses.
* Chris Kochmanski, Partner, Marketing Strategist and Copywriter,
Design Hub.
Chris has over 30 years of strategic marketing experience. Before
joining Design Hub, he excelled in marketing communications, marketing
management, and business development for ADP Network Services,
Interface Systems, Cleo Communications, and Mechanical Dynamics.
* Evan Deutsch, Senior Writer, Wunderman Team Detroit
Evan currently works on Ford, Lincoln, and Mercury interactive media
projects. In previous positions, he has been involved with interactive
projects at Campbell-Ewald and Bowne Internet.

The panel will be moderated by Marie MacNee, Web Content Manager at
Cengage. Prior to joining Cengage, Marie was an Associate Creative
Director at Doner Advertising and Senior Writer at Campbell-Ewald.

Where: Wayne State University Law School, 471 W. Palmer Street,
Detroit, MI 48202 (directions) Room 2103, The Distance Learning Room.

RSVP at http://upcoming.yahoo.com/event/2410626/?ps=5


Want to continue the conversation after the April 21st Writing for the
Web panel discussion?

Thanks to Angelina Italian Bistro, on Broadway across from the Opera
House, for offering drink specials to Refresh Detroit members after
the panel discussion. Check out the great drinks offered:

* $5 for a 20-oz. Motor City microbrew
* $4/glass for a selection of wines - two whites and two reds

They’re close to the People Mover, so it should be easy to get to
them. They also offer $5 valet parking during the week.