Sony Walkman
Vita Wanberg
Walkman cassette players were very popular during the 1980s, which led to "walkman" becoming an unofficial term for personal stereos of any producer or brand.[6] 220 million cassette-type Walkmen were sold by the end of production in 2010;[7] including digital Walkman devices such as DAT, MiniDisc, CD (originally Discman then renamed the CD Walkman) and memory-type media players,[8][9] it has sold approximately 400 million at this time.[7] The Walkman brand has also been applied to transistor radios, and Sony Ericsson mobile phones.
In March 1979, at the request of Masaru Ibuka, the audio department modified the small recorder used by journalists, "Pressman", into a smaller recorder. After many people praised the good sound quality evaluation, under the leadership of Akio Morita, SONY began to launch the Walkman in July 1979. Akio Morita positioned Walkman in the youth market, emphasized youth, vitality, and fashion, and created a headset culture. In February 1980, he began to sell Walkman to the world, and in November 1980, he began to use the non-standard Japanese and English brands globally. The Walkman has sold more than 250 million units worldwide. When Akio Morita was knighted in October 1992, the headline in the British newspapers The Sun and The Daily Telegraph was "Arise, Sir Sony Walkman" [Doing Cultural Studies: The Story of the Sony Walkman, Paul du Gay][1]
The Compact Cassette was developed by the Dutch electronics firm Philips and released in August 1963. In the late 1960s, the introduction of prerecorded compact cassettes made it possible to listen to music on portable devices as well as on car stereos, though gramophone records remained the most popular format for home listening.[10]
Portable tape players of various designs were available, but none of them were intended to be operated by a person as they were walking. In the 1970s, Brazilian inventor Andreas Pavel devised a method for carrying a player of this type on a belt around the waist, listening via headphones, but his "Stereobelt" concept did not include the required engineering advancements to yield high-quality sound reproduction while the tape player was subject to mechanical shock as would be expected on a person walking. Pavel later lost his suit claiming the Walkman idea as his own.[11][12] Also in 1969 Sony did have a pocket-sized mono cassette recorder for journalists, the TC-50.
Sony cofounder Masaru Ibuka used Sony's bulky TC-D5 cassette recorder to listen to music while traveling for business. He asked the executive deputy president Norio Ohga to design a playback-only stereo version optimized for walking. The metal-cased blue-and-silver Walkman TPS-L2, the world's first low-cost personal stereo, went on sale in Japan on July 1, 1979, and was sold for around 33,000 (or $150.00).[13] Though Sony predicted it would sell about 5,000 units a month, it sold more than 30,000 in the first two months.[10]
The Walkman was followed by a series of international releases; as overseas sales companies objected to the wasei-eigo name, it was sold under several names, including Sound-about in the United States, Freestyle in Australia and Sweden, and Stowaway in the UK.[14][15] Eventually, in the early 1980s, Walkman caught on globally and Sony used the name worldwide. The TPS-L2 was introduced in the US in June 1980.[10]
The 1980s was the decade of the intensive development of the Walkman lineup. In 1981 Sony released the second Walkman model, the WM-2, which was significantly smaller than the TPS-L2 thanks to the "inverse" mounting of the power-operated magnetic head and soft-touch buttons. Sony applied the "Walkman" brand to some transistor radios starting with the matching blue SRF-40 FM Walkman in 1980,[16] and added a radio system to some Walkman cassette models starting with the model WM-F1 in 1982.[17] The first model with Dolby noise-reduction system and an auto reverse function appeared in 1982.[18]The first ultra-compact "cassette-size" Walkman was introduced in 1983, model WM-20, with a telescopic case. This allowed even easier carrying of a Walkman in bags or pockets.[19]In October 1985, the WM-101 model was the first in its class with a "gum stick" rechargeable battery.[19] In 1986 Sony presented the first model outfitted with remote control, as well as one with solar battery (WM-F107).
Two limited edition 10th anniversary models were released in 1989 (WM-701S/T) in Japan, made of brass and plated in sterling silver. Only a few hundred were built of each.[21] A 15th anniversary model was also made on July 1, 1994, with vertical loading,[22] and a 20th anniversary on July 1, 1999, with a prestige model.
By 1989, 10 years after the launch of the first model, over 100 million Walkmans had been sold worldwide.[23] 150 million units were manufactured by 1995.[24] By 1999, 20 years after the introduction of the first model, Sony sold 186 million cassette Walkmans.[25]
Portable compact disc players led to the decline of the cassette Walkman,[26] which was discontinued in Japan in 2010.[27] The last cassette-based model available in the US was the WM-FX290W,[28][29] which was first released in 2004.[30]
The marketing of the Walkman helped introduce the idea of "Japanese-ness" into global culture, synonymous with miniaturization and high-technology.[31] The "Walk-men" and "Walk-women" in advertisements were created to be the ideal reflections of the viewing audience.[32] Sony implemented a marketing strategy, hiring young adults to walk around in public wearing a Walkman, offering nearby people to test out the product. Sony also hired actors to pose with the Walkman around the streets of Tokyo as an additional form of promotion.[33]
Culturally the Walkman had a great effect and it became ubiquitous.[36] According to Time, the Walkman's "unprecedented combination of portability (it ran on two AA batteries) and privacy (it featured a headphone jack but no external speaker) made it the ideal product for thousands of consumers looking for a compact portable stereo that they could take with them anywhere".[10] According to The Verge, "the world changed" on the day the Walkman was released.[37]
The Walkman became an icon in 1980s culture.[10] In 1986, the word "Walkman" entered the Oxford English Dictionary.[10] Millions used the Walkman during exercise, marking the beginning of the aerobics fad.[10] Between 1987 and 1997, the height of the Walkman's popularity, the number of people who said they walked for exercise increased by 30%.[10] Other firms, including Aiwa, Panasonic and Toshiba, produced similar products, and in 1983 cassettes outsold vinyl for the first time.[10]
The Walkman has been cited as influencing people's relationship with music and technology, due to its "solitary" and "personal" nature, as users were listening to their music of choice instead of radio. It has been seen as a precursor of personal mainstream tech possessions such as personal computers or mobile phones.[38] Headphones also started to be worn in public. This caused safety controversies in the US, which in 1982 led to the mayor of Woodbridge, New Jersey banning Walkman from being worn in public due to pedestrian accidents.[39]
In the market, the Walkman's success also led to great adoption of the Compact Cassette format. Within a few years, cassettes were outselling vinyl records, and would continue to do so until the compact disc (CD) overtook cassette sales in 1991.[40][41]
In German-speaking countries, the use of "Walkman" became generic, meaning a personal stereo of any make, to a degree that the Austrian Supreme Court of Justice ruled in 2002 that Sony could not prevent others from using the term "Walkman" to describe similar goods. It is therefore an example of what marketing experts call the "genericide" of a brand.[6]
In 1989, Sony released portable Video8 recorders marketed as Video Walkman, extending the brand name. In 1990 Sony released portable Digital Audio Tape (DAT) players marketed as DAT Walkman.[43] It was extended further in 1992 for MiniDisc players with the MD Walkman brand. From 1997, Sony's Discman range of portable compact disc (CD) players started to rebrand as CD Walkman.[44] In 2000, the Walkman brand (the entire range) was unified, and a new small icon, "W.", was made for the branding.[43]
On December 21, 1999, Sony launched its first digital audio players (DAP), under the name Network Walkman (alongside players developed by the VAIO division). The first player, which used Memory Stick storage medium, was branded as MS Walkman,[45] shortly before the Walkman brand unification.[43] Most future models would use built-in solid-state flash memory, although hard disk based players were also released from 2004 to 2007.[46] They came with OpenMG copyright protection and, until 2004, exclusively supported Sony's in-house ATRAC format; there was no support for industry-standard MP3 as Sony wanted to protect its records division, Sony BMG, from piracy.[47][48] Additionally, Walkman-branded mobile phones were also made by the Sony Ericsson joint venture.[49]
The Walkman Phone is not a real Walkman, but a Sony Ericsson/Sony phone that contains Sony's rich music functions and is called a "Walkman" player. Some Walkman phones have a "Walkman" button. Some mobile phones also have dual stereo speakers.
I have not tried removing the root hubs or formatting the device. The later because my wife will kill me if she losing her stuff on it. The first because the issue is not limited to my primary pc but all the pcs in my house.
OK, good thinking. You sneaked in your post while I was finishing my keying.
Take a good look at the signal connections; is there any corrosion that you can burnish off? Also, while a cable is in, try gently (or not) wiggling the plug. Of course, the Open may not be in the external connections but somewhere in an internal circuit path, or in an IC. Has the Walkman been dropped, or otherwise suffered abuse?