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Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
With Netflix Standard with ads you can watch on up to two devices within a household at the same time. You can upgrade to Netflix Premium and watch on up to four devices in the same household at the same time for the discounted rate of $16, through your T-Mobile bill. Visit this page to upgrade now.
Log into My.T-mobile, select Account, and then select Manage add-ons. On the Manage data and add-ons page, add Netflix in the Services section. T-Mobile pays Netflix directly for you. For customers with an existing Netflix account, it may take one or two Netflix billing cycles for your billing to transfer to T-Mobile.
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There are four pillars of reasoning that Netflix is leaning towards that explains their current setback. First, the slowdown in the addressable market directly correlated to connected TVs; it believes this will improve over time. Secondly, it has 222 million paying households, but a further 100 million are benefiting from password sharing and not being monetized. Thirdly, competition is indeed more intense with new entrants from Disney+, Hulu, and HBO Max. And lastly, it refers to macro factors such as geopolitics, namely pulling out of the Russian market altogether, which amounts to nearly 700K users lost due to the political climate surrounding the Ukraine crisis.
So what should Netflix do? Should they change subscription models? Introduce ads? To cut through this, I spoke with Nick Cherrier, Asia-Pacific Chair of the Subscribed Institute, and a recognized expert on pricing and packaging having spent time at Simon Kucher & Partners and at News Corp. Below we went over some lessons that apply to even the broader streaming industry, and really any industry testing new pricing. Spoiler alert: we get into pricing strategies.
Maybe they could have multi-user plans? Perhaps 2, 3, 4 people, families or groups at different price points? You could argue this is already the case. You can create up to five user profiles and depending on your plan (thus price point), have the ability to stream shows across 1, 2, or 4 devices simultaneously for basic, standard and premium respectively. I think the password sharing issue is that the pricing may be off for people using one account across several households. This is what I believe they should, and plan to tackle.
Netflix follows an evergreen model, so the benefits of an annual plan are limited for them if they also offer a monthly plan. You would expect subscribers to simply choose the plan they prefer, and arguably those with a high probability of churning in the short term will opt for the monthly plan regardless.
Alternatively, Netflix could fence a premium offering with additional features behind an annual subscription. This could drive adoption to it and therefore boost retention, but consumers could also react negatively to an attempt to lock them into longer contracts. In the current context, analysts may smell blood in the water.
How about bingeing? I think when Netflix had no competition, bingeing was fine. But now that people have an incentive to swap back and forth between services, I'm not sure dropping all episodes in a season at once makes great sense. I'll sign on for a month and binge some shows and then cancel. Again, this all goes back to better churn management.
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You couldn't be more wrong on this, T-Mobile can keep giving it customers what they promised them when they signed up. They'll just have to eat the cost or make a new deal with Netflix. The benefit equates to $15.49 of value for the current one, now it's going to equate to $6.99, how is that not a Downgrade? I to, will be looking at other carriers and plans.
This is unfortunate but I would probably do the same if I was T-Mobile. It will increase profit margins and force people to pay more to get back into the higher tier they were in with Netflix. Although I am not happy about it, it's actually good teamwork between the companies. Personally, I may downgrade my plan and even consider other carriers. In the end I will probably have to choose to either ditch Netflix completely in the very unlikely instance that it reduces plan cost or pay the difference to avoid ads. However, I doubt that T-Mobile will allow the option of my plan without the Netflix with ads for a reduced cost. Let's not pretend that anything is really free. There would be no agreement between T-Mobile and Netflix if it wasn't mutually beneficial and you pay for it even if it isn't shown as a line item.
I'm sorry but if people realized it's actually costing you more do you have T-Mobile on us for Netflix or even Paramount then they wouldn't use those benefits. Because I was grandfathered in under a plan that they no longer have anymore and it was cheaper for me to pay out of pocket for Paramount and Netflix and tell my kids wanted smart watches so then I had to upgrade my plan to the magenta which almost doubled my phone bill so now I'm paying almost $400 a month instead of $150 because of the change in the plans and the additional lines for the smart watches. But also with that we get unlimited data which is the best benefit that is if it would actually work all the time. And also every time I went into upgrade my phones they totally screwed up my account so bad it took me months to get it fixed so when I do decide to upgrade phones again I will be switching from T-Mobile and I've been with them for 13 years. I thought the whole thing would be coming 5G was things worth just get better and possibly a little cheaper but it's only gotten worse and more expensive.
I called in for the third time about this change and asked for a Supervisor to discuss it. I finally got through to a Supervisor, who looked up my account and she said that as I am on the Magenta Max 55+ with 3 lines, my Netflix service is grandfathered in and will not be changed to the one with ads. I asked her to confirm and she put me on hold, came back a couple minutes later and confirmed no change to my Netflix. As this is different from what I was told the last 2 times I called, I supposed I will see what happens over the next day or two when the change is taking place.
The public cannot ordinarily visit Netflix headquarters in Los Gatos, Calif. But the company is hoping the physical retail, dining and entertainment locations it plans to open starting in 2025 will attract many people. Marcio Jose Sanchez/AP hide caption
Netflix recently shuttered the longstanding mail-order DVD service that led to the closure of video stores around the world and ushered in the era of streaming. But now the company appears to be embracing brick and mortar.
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