my business plan, I did my homework.
Jeff Wogan
Hi everyone,
Here’s my business plan. Sometimes it helps to see someone else’s plan. And if I’m off base, Wayne can use me as an example of what not to do.
Since this is a new business for me, I don’t know my close rate, so some of this year will be flying blind. However, I can still answer the question Wayne is asking: “ How much do I want to make from RNE?” or more accurately “How many closed referrals do I want?”
OK I start with how much I want to make in 2011. $XX,XXX.
I have essentially 2 products: Forensics work and PI work.
From my research I believe my average ticket for Forensics will be $FFFF and for PI $PPP
I actually don’t mind ya’ll knowing my number, but for the sake of those not comfortable showing their own values, I’ve hidden my values.
Playing with the percent of work I want to from each category, I’ve set goals of bringing in
$YY,YYY of Forensics / $FFFF = 16 transactions
$Z,ZZZ of PI / $PPP = 10 transactions
I plan to market 20 hours a week. Spending 4 hours a week on RNE, I hope to bring in 20% of my income.
That means I’m looking for 3-4 closed forensics referrals and 2 closed PI referrals.
Just one corporate lawyer could fill my forensics RNE goal for the whole year.
Wayne did a great job of explaining this. Hope my example helps.
Jeff
Jennifer Flattery
Hi everyone,
Sorry I could not make it this morning, but here is my homework
My business plan.
The question Wayne is asking: “ How much do I want to make from RNE?” or more accurately “How many closed referrals do I want?”
OK I start with how much I want to make in 2011. $XX,XXX.
Playing with the percent of work I want to from each category, I’ve set goals of bringing in
$WW,WWW of non emergency jobs (duct cleaning, carpet cleaning, etc.)= approx 20 jobs
$XXX,XXX of Water Jos = approx. 40 jobs
$YYY,YYY of Fire Jobs = approx. 10 jobs
$ZZZ,ZZZ of Mold Jobs = approx 10 jobs
I plan to market 40 hours a week. Spending 4-6 hours a week on RNE, I hope to bring in 20% of my income.
That means I’m looking for approx. 10-30 closed referrals from RNE.
Jennifer Flattery
Marketing Representative
Servpro of the Panhandle
(304) 263-0640 (Office)
(304) 270-7355 (Cell)