The styles and content of newsletters are as various as the
author s voices. Each person s personality is stamped on
their content. I know I can count on consistent tone, pacing
and subject matter from the newsletters to which I
subscribe. They each have their own template that includes
the order in which they deliver information, their personal
writing style and tone, and something they re selling or an
offer of some kind.
Here are 8 things that popular and profitable newsletters
have in common that make them work.
You can apply them right now when you create yours.
1. They re short.
Making it a quick read maintains the interest of busy
people.
2. They hold to a consistent format.
Keeping your structure constant gives people a sense of
security and confidence. If you are going to change
something you need to let your readers know--or they ll let
you know how they feel about it.
3. They have links.
Providing links to longer length articles or websites gives
your audience the choice to read more detailed material on a
topic of particular interest quickly.
4. They draw you to their website.
Giving a teaser for something new, free, or exciting to
purchase--that readers can only get from your website--makes
them eager to visit.
5. They provide useful information.
Imparting knowledge positions you to become a valued
resource for your readers who then look forward to learning
from you.
6. They highlight the success of others.
Giving your readers the opportunity to hear about people
like yourself who are succeeding makes them feel like they
can succeed as well. Generate examples that show how
clients, friends, or customers have used your techniques
and show your readers how they can do the same.
7. They cross promote.
Offering to cross promote with anyone you choose opens
opportunities for more subscribers or to sell your services
and products. Create an alliance with other e-zine
publishers who have a similar target audience for promoting
each other s e-zine or newsletter.
8. They offer products, services, or classes.
Suggesting new things to potential clients or customers
allows you to continue and deepen their relationship with
you. They can expand their knowledge by buying your books,
products, or by using your services. You make more money so
you can enlarge your product lines, business or take more
time off.
HOT TIP! Archive your newsletters by succinct titles on your
website so your readers and reporters can access them.
Well-written newsletters are essentially tip sheets that a
reporter can excerpt for information or quotes. If the title
of your newsletter isn t enticing and descriptive of the
content, create a one-line teaser so a reporter scanning
your site will be able to open the link based on a hint of
the information. I recommend putting a disclaimer that
states anyone who uses your content must credit you with all
of your contact information.
Write and promote your newsletter.
For an all around education about e-zine publishing check
out:
Promote your e-zine on these sites:
> http://ezine-universe.com/search/getlisted.html
> http://www.freezineweb.com/addyourezine.html
Get insider secrets on publicity and marketing by
subscribing to Sixty Second Secrets. Packed full of powerful
techniques to promote yourself on and off the web. Exciting
ideas and stories from successful people.
http://www.prsecrets.com/joinlist.html
Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.
Susan Harrow is a top media coach, marketing strategist and
author of *Sell Yourself Without Selling Your Soul*
(HarperCollins), *The Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her
clients include Fortune 500 CEOs, millionaires, best-selling
authors and successful entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, Wall Street Journal, and Inc.
pr...@prsecrets.com
TheWrite...@yahoogroups.com
----------------------------------------------------
When creating my pages do I have to be concerned with the amount of
text that sits on the page? At the moment my pages are approximately
1000 words per page.
http://www.seo-promotioninc.com/resources/readquestion.asp?id=119
----------------------------------------------------
Google And The Hitchhiker s Guide To The Galaxy
Google has the answer to the question you ve been asking, the answer to
life, the universe and everything. Just ask Google:
What is the answer to life, the universe, and everything?
Oh, yeah, Google knows, baby.
(via Francis Ocoma)
http://google.blognewschannel.com/index.php/archives/2005/05/18/google-and-the-hitchhikers-guide-to-the-galaxy/
----------------------------------------------------
Google releases desktop search for businesses (Reuters)
Reuters - Google Inc. late on Tuesday released a desktop search product
for businesses with the aim of helping workers more quickly find
information on the Web, in their computer hard drives and e-mail
inboxes, as well as on corporate intranets.
http://news.yahoo.com/news?tmpl=story&u=/nm/20050518/wr_nm/google_desktop_dc
----------------------------------------------------
New Beta Release of A9 Now Available
This afternoon Amazon s A9 went live with a new beta release of their
search tool. You can find a complete list of what s new or changed
here....
http://blog.searchenginewatch.com/blog/050517-191841
Amazon A9 Search Engine Makes Changes
Amazon A9 Search Engine Makes Changes Amazon s A9 Search Engine has
made some changes to its search result display and personalization
tools, including new support for the Opera 8.0 browser. One added
change I really do not understand as to why they are recommending is
for faster service to turn off ...
http://www.searchenginejournal.com/index.php?p=1725
----------------------------------------------------
How Big is the World Wide Web
Antonio Gulli, who I ve mentioned before at SEOmoz, has an online
report on the size of the world wide web. It s a detailed description
of the process and results of his inquiries into the indexable portion
of the web, which he currently estimates at about 11.5 billion pages
(plus this new one I ve just created).
The study also details the coverage of the indexable web by the current
top commercial search engines:
* Google=76.16%
* Msn Beta=61.90%
* Ask/Teoma=57.62%
* Yahoo!=69.32%
This can be useful if you d like to know how many links Google, Yahoo!,
MSN or Ask may be aware of. Since Yahoo! s Linkdomain command gives the
most reliable estimates as of today, a little math can help you have a
good estimate of the number of links MSN, Ask & Google know about.
If you have 100 links according to Yahoo!, here s the formulas:
* Total Links on WWW = 100 * 1.44285
* Google = 144.285 * 0.7616
* MSN = 144.285 * 0.619
* Ask/Teoma = 144.285 * 0.5762
http://www.socengine.com/seo/blogdetail.php?ID=151
----------------------------------------------------
How Do Search Engines Decide "Free" Rankings
How Do Search Engines Decide "Free" Rankings
Search engines use hundreds of factors to decide the free rankings!
This article is a simple overview, so I will avoid going into all of
thee factors. At the very basic level search engines decide free or
natural rankings of web sites based on two factors:
http://www.isedb.com/news/article/1180
----------------------------------------------------
France : Typologie des requetes en 2005
France : classement des outils de recherche en 2005
France : part des requetes images/total des requetes
rance : Trafic genere par les outils de recherche
http://www.journaldunet.com/cc/03_internetmonde/interfrance_moteurs.shtml
----------------------------------------------------
Seniors : la generation Steve Jobs
En 1976, Steve Jobs revolutionnait le monde de l informatique en creant
Apple. A 50 ans aujourd hui, ce jeune senior est le porte drapeau d une
generation pour qui les loisirs numeriques n ont pas de secret. Equipes
et « branches », les seniors ont contribue à faire du foyer un cocon
numerique.
http://www.emapmedia.com/content.asp?menu=20608&page_id=611
Le numerique des 50ans
----------------------------------------------------
[info-ic] Programme de la journee "Web semantique pour le e-Learning"
http://www-sop.inria.fr/acacia/afia2005/programme.html
----------------------------------------------------
Windows OneCare, l arme fatale de Microsoft ?
Microsoft va lancer un nouveau service dedie à la securite et la
protection des donnees PC Sigle (...)
http://www.futura-sciences.com/news-windows-onecare-arme-fatale-microsoft_6261.php
----------------------------------------------------
Apres le referencement, NetBooster fait du buzz
Avec l acquisition de Buzz-Lemon, l agence europeenne de referencement
des sites Web sur les (...)
http://www.silicon.fr/getarticle.asp?ID=9854
----------------------------------------------------
Renouvellement de contrats ,
Lycos avec Spray et Jubii
Espotting renouvelle son contrat avec Lycos en Suede et au Danemark.
L accord porte sur la presentation des liens sponsorises Espotting sur
les portails Spray et Jubii.
L integration des liens se fera dans les contenus des 2 sites.
http://www.adcom.fr/breves/news.asp?id=773
----------------------------------------------------
Hollywood veut faire son cinema en numerique
Fin mars, les principaux studios de cinema ont publie les standards du
futur cinema numerique. Le deploiement des infrastructures de diffusion
et l equipement des salles vont pouvoir commencer.
http://www.01net.com/editorial/277999/video/hollywood-veut-faire-son-cinema-en-numerique/
----------------------------------------------------
Un moteur de recherche pour la haute vitesse
Une societe basee en Arabie saoudite a lance la version beta d un
moteur notamment dote d une fonctionnalite d apercu des resultats de
recherche.
Tajseed Solutions a lance la phase de test de Deepy, un moteur de
recherche apparemment concu pour les internautes ayant acces à une
connexion haut debit.
La fonctionnalite la plus interessante de Deepy est probablement sa
capacite à afficher un apercu d un resultat de recherche dans la
portion inferieure de la page, une technologie baptisee «TextShot»
qui se contente apparemment de presenter une version des sites
conservee dans la memoire cache de serveurs.
http://www.branchez-vous.com/actu/05-05/09-214903.html
----------------------------------------------------
Noos se met au telephone
Passer un coup de fil sans payer l'abonnement France Telecom.
C'etait dejà possible avec les services de telephonie sur Internet
proposes par les fournisseurs d'acces. Desormais, meme plus besoin
d'avoir Internet. Le câblo-operateur UPC-Noos s'apprete à lancer
son service de telephonie numerique sur le câble.
http://www.radiofrance.fr/chaines/france-info/chroniques/hightech/index.php?m=3&chro_diff_id=115000720
----------------------------------------------------
Lyon inaugure les 1ers "Rendez-vous ImiTiki-Google"
Apres le succes l'an dernier des "Rencontres ImiTiki", une nouvelle
manifestation est organisee cette annee à Lyon avec une formule
associant un seminaire, anime par ImiTiki sur l'optimisation du
referencement dans Google et la "Google Universite", animee par les
equipes de Google France.
Le jeudi 16 juin 2005, à l'Espace Numerique Entreprises de Lyon, les
premiers "Rendez-vous ImiTiki-Google" proposeront donc le matin, un
seminaire qui fera le point sur la politique de Google en termes de
referencement, analysera son systeme d indexation et de traitement des
pages et donnera de nombreux conseils pour l'optimisation et le suivi
de referencement dans l index du moteur de recherche, ainsi que le
positionnement optimal d un site dans ses resultats.
L'apres-midi, la presentation par Google France des solutions de
publicite Google (Google AdWords et Google AdSense) aura pour but de
montrer, à travers des donnees "marche", des exemples et des retours
d'experience, comment les liens commerciaux peuvent aider à
developper le chiffre d affaires sur Internet.
Reserves aux entreprises et aux collectivites locales, les "Rendez-vous
ImiTiki-Google" se derouleront de 9h à 13h et de 14h à 18h. La
participation est payante pour le seminaire du matin et gratuite pour
la presentation de l'apres midi (une inscription prealable est
cependant obligatoire).
Renseignements et reservations :
http://www.imitiki.com/lyon/google.html
http://actu.abondance.com/2005-20/imitiki-google-lyon.php
----------------------------------------------------
Jean Paul CONAN
http://forum.louisetv.com/
http://yahoo.louisetv.com/
http://google.louisetv.com/
http://bookmark.louisetv.com/
referencem...@gmail.com