Hi Associates,
Position: Senior Business Analyst (Digital Analytics/E-commerce)
Client Location: Manhattan Beach, CA
Work Location: 100% On-site
Duration: Full Time Employment (FTE)
Salary: $$ per year + Standard Benefits
Work Authorization: US Citizen/Green Card only - Must be a Local Candidate
Scope of Services:
- Act as the primary onsite liaison between client stakeholders, and project teams, ensuring alignment on priorities, requirements, and deliverables.
- Partner with client’s team including Digital, E-commerce, Marketing, and Technology teams to gather, define, and document business requirements for analytics initiatives.
- Translate business needs into functional specifications and collaborate with offshore engineers, data modelers, and visualization experts for execution.
- Help in defining and monitor KPIs to measure digital customer engagement, campaign performance, conversion optimization, and omnichannel journeys.
- Provide actionable insights on digital KPIs like conversion, AOV, CLV to optimize campaigns, customer journeys, and sales.
- Conduct requirement workshops, backlog grooming, UAT sessions, and training for business stakeholders as needed.
- Drive adoption of digital analytics solutions by ensuring that reporting platforms and insights are aligned with business decisions.
- Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign measurement, and customer experience.
- Provide support on data related insights queries for end users, especially on data querying and data analysis.
Must Have Skills:
- At least 9+ years of experience as a Business Analyst with focus on Digital Analytics, E-commerce, or Marketing technology (Required).
- Strong familiarity with Digital platforms such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, or similar tools.
- Proven ability to translate complex business needs into technical requirements and user stories.
- Excellent stakeholder management, presentation, and communication skills.
- Experience working in a global delivery model with effective onsite-offshore collaboration.
- Understanding of digital commerce KPIs such as cart abandonment, average order value (AOV), customer lifetime value (CLV).
- Hands on knowledge with SQL related tasks related to data analysis.
- Excellent presentation and communication skills and ability to clearly and succinctly express ideas.
- Bachelor’s degree in computer science, engineering, or related field (Master’s degree is a plus).
Nice To Have:
- Exposure to BI visualization tools (Incorta,Tableau).
- Experience with Agile/Scrum delivery.
- Background in retail/footwear/apparel industry a strong plus.
Thanks,
Ram M.
Global IT Solutions USI Inc.
Phone: (718) 676-9625 Ext. 205
Mobile: (847) 769-0850
Fax : (718) 377-2527
E-mail: r...@gitsus.com
http://www.gitsus.com
An E-Verify Company
Certified Minority-owned Business Enterprise (MBE) – New York City (NYC), New York State (NYS) and The Port Authority of New York & New Jersey (PANYNJ)
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