News Extra!

[Reclaim The Sheets]

Thanks to everyone who helped for their support and hard work.

A few copies left if anyone fancies an evening rush hour mission, or
grabbing a souvenir! :)

SOME COVERAGE:

http://www.guardian.co.uk/media/2009/mar/27/g20-spoof-financial-times-ft
http://blogs.ft.com/energy-source/2009/03/27/ft-faked/
http://www.guardian.co.uk/media/organgrinder/2009/mar/27/financial-times-g20-spoof-review
http://www.guardian.co.uk/commentisfree/2009/mar/27/g20-media-spoof
http://www.reuters.com/article/gc08/idUSTRE52Q3I820090327
http://www.mediaweek.co.uk/News/MostEmailed/894599/Spoof-FT-issues-distributed-ahead-G20-summit/
http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5986151.ece
http://gawker.com/5186710/fake-ft-shows-strong-future-for-newspapers--as-novelties
http://www.brandrepublic.com/News/894597/Protest-movement-hands-elaborate-Financial-Times-spoof/

THE MORNING NEWS:



From: Raoul Djukanovic <raoul.dj...@gmail.com>
Date: 27 March 2009 09:04:57 GMT
To: reclaimt...@gmail.com
Subject: Fake FT wakes up London to radical action

FOR IMMEDIATE RELEASE

27 MARCH 2009

Fake FT wakes up London to radical action

Concerned Londoners today handed out copies of a spoof Financial
Times, urging journalists and big business to make the future possible
by putting people first.

Set in 2020, the 12-page paper revealed how action in 2009 reined in
climate change, saving billions from extinction. Carbon rationing
didn’t kill us, it explained, despite the inconvenience to
multinational companies. But we couldn’t have endless growth with
finite resources. Editors even apologised for suggesting otherwise.

“We live on financial crimes,” the paper confessed in a front-page
advert, which satirised a recent Financial Times billboard. “In a
world of cold harsh truths,” it said, beside a panting St Bernard atop
a mountain, “we rescue stories from the facts.”

Launched at dawn from behind Waterloo station, this coup was aimed at
everyone’s excuses for apathy. Unless we change the way we live
radically, we’ll make our world uninhabitable within decades. It’s
time for drastic action, and if governments won’t take it, we have to
do something ourselves.

“Journalists frame public debate, and the City frames public policy,”
said Raoul Djukanovic, who edited today’s fake FT. “If they reframed
their thinking, they could help build a different world instead of
conning us with lifestyle porn and bubbles.”

The paper was a full-colour replica of the iconic pink ‘un, including
news from Britain and abroad, and editorials and comment, poking fun
at FT columnists. It was funded by donations on the Internet, and
given away for free by volunteers. Tens of thousands of copies were
printed – almost as many as the FT sells here daily.

Why bother, some commuters asked. “Newspapers won’t change the world,
but they do spread words that can make people think,” said Marcos
Marcuse, who handed out papers near London Bridge. “What are we going
to tell our children? That we thought about trying to save ourselves,
but it wasn’t ‘good business’ or ‘objective reporting’?”

NOTES TO EDITORS

For further information, call +44 7779 792 559, or visit our website:
http://ft2020.com.

A PDF edition, photos and videos are available at http://ft2020.com/paper

Broadcasters may find these links useful:

https://www.yousendit.com/download/UmNKSXQ1TlFlcEt4dnc9PQ
https://www.yousendit.com/download/UmNKSXR3dWNqY28wTVE9PQ