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Grethe Presnar
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Specifically, what I want to address with you here today is a question that's emerged in many of the emails I've been receiving from clients and from some of the viewers from around the world about Big Data and what the future of this much-hyped concept is. Let me bring it back to something concrete, to a couple of areas where I like to spend time, and companies who are innovating in the use of Big Data and how they turn data into information, into insights, analytics, and better decisions and execution. Those two things, of course, being movies and football - or soccer as some people in the Anglo-Saxon world like to refer to it as.
Let me begin with football, that perhaps most analogue of codes that sort of raises so much analogue irrational emotion. I had the opportunity and the privilege to spend some time in Rio de Janeiro for the quarterfinals at the 2014 football World Cup. One of the things that were evident when I watched the German national team play was that something massive has happened. I grew up in Sweden in the 1980s, and the best team at the time, and one of the first World Cups that I had the privilege of viewing via analog television, was of course, the 1990 soccer World Cup in Italy, 'ciao ciao Italia' as we refer to it as in Sweden. That was a great tournament, and it was won by great Germans wearing fantastic haircuts. And the likes of Lothar Matthus, Bodo Illgner, or Guido Buchwald won the World Cup for Germany playing a very sort of Germanic, tactical, strategic, extremely well-disciplined style of football.
It took another 24 years before Germany would win the World Cup again, and they did that in 2014. And the reason why was one that is called Big Data. Many of you have been asking questions about Big Data and where it's being applied. Well, football is one field where Big Data is being applied. The German firm S.A.P. did some analytics on the 2010 World Cup that happened in South Africa, and they found that, on average, the German players would have the ball at their feet for 4.3 seconds apiece on average across the whole World Cup. We know that they didn't win it in 2010. Spain did. Based on the analytics, the Big Data, the precision maps, the heat maps, and statistically based insights, S.A.P. was able to advise the German national team on how to effectively reduce the amount of time that each player had the ball and how they could pass it more quickly amongst each other to thus get to the opposite goal faster. In 2014, the results were remarkable. From 4.3 seconds per player on average, the average went down to 1.1 seconds.
The Big Data analytics post the World Cup show that even the German goal keeper, Manuel Neuer, great goal keeper by the way, hit more effective successful passes to a common or to a team mate than even the likes of Lionel Messi. You could argue that even for a goal keeper, it's a little bit simpler to hit an effective successful pass because there's not as much pressure on the defenders as for someone like Lionel Messi. But, the fact that the average possession time went down from 4.3 seconds to 1.1 seconds signifies why this German team, of course, filled with competence, was able to get past all the other teams and of course even beat the Brazilian national team so convincingly in the semi-final to then claim the World Cup.
Big Data plays a massive role in business and the business that is football. The second area where Big Data is being applied very, very effectively today is in cinema, movies, or even more importantly, what's maybe replaced movies, and that is, of course, the new sort of HBO or Netflix-style videos and video series. For any of you that are familiar with Netflix, what you may not know about this formerly just mere distributor of digital content when it comes to TV series is that now they're also using Big Data to shape everything about their series.
Two Netflix initiated and curated and designed series of late, both 'Macbeth' as well as 'House of Cards,' are uniquely retrofitted, or you could even say reverse engineered, based on the Big Data insights about your and my viewing habits. If you look at the two covers, for example of 'Macbeth' as well as 'House of Cards,' you'll notice that they have some similarities, and this is not a coincidence. This is because Netflix has so much rich user data about your and my user habits, how we view, what colours appeal to us, the cast, the story line that we really like. And based upon all of those insights, they basically reverse engineered these two series for us.
'Macbeth,' of course, has a Middle Age gentleman on the front cover. The colours, black, red, and sort of very, very emotive colours, are on the front cover, same as, of course, Kevin Spacey's front cover of the 'House of Cards.' This is all based on rich colour analysis of what posters would most appeal to the consumers' hearts and to their minds. Based on Big Data insights about their customers, Netflix is able to reverse engineer a series that's sort of almost genetically manipulated to ensure that it's beautifully designed to appeal to the most effective and to the most effective use and cut through to our clients. This is something Netflix does where it uses Big Data insights to turn data into information into analytics.
So, ask yourself when you're thinking about Big Data and all the data that you capture about your customers, your processes, your logistics, are you making as much use of your data sets as the likes of the German national team, Die Mannschaft or Netflix. Are you getting closer to your customers just like Netflix and designing by way of reverse engineering a product that you know, based on Big Data insights, is going to appeal to their hearts and minds? Do you use data like Die Mannschaft, the national team of Germany, in a way where you're really debriefing and using data insights about the way you play, your amount of possession, and the way you can effectively increase your productivity on the field to get better results, or even like they did, win the World Cup as a result?
Looking for a VPN app for my iPad, so that I can watch Netflix or other US streaming apps in Europe. Any real world experience and recommendations?
Thanks in advance.
Don't need flames or moral judgments about why I want to watch Netflix (or any other streaming app) while in Europe. I am going to be there for 6 weeks and I be won't visiting tourist sites in the late night and would like to catch up on my shows.
Alternatively, can you just download before leaving US? It saves on streaming speeds, and (possibly) eating up someone else's monthly wifi allotment. (When staying in a short let apartment, this used to be a problem).
I had Hulu and Netflix on my phone and tablet if I had internet access I could watch both of them in France, Austria and Germany. I also downloaded a few shows so I could watch off line. Like you said sometimes in the evening before going to sleep you might like to watch a something.
I have my own VPN setup at home. (It's fairly easy if you are a techie.) Consider asking someone to set up a home VPN for you before you leave. If you have to pay someone to do it, at least you won't have to pay for the VPN, and you will not have to rely on a third party for VPN support. Some home routers already support a VPN. If not, a spare router that supports VPN can be set up with VPN and can be added to your home network. Again, I assume the average person is not tech savvy enough to do this so that you'd need to have someone set it up for you. It wouldn't be worth paying $500 to have it set up, but it might be worth $100 - or buy dinner for a tech savvy friend who does it for you.
Me too. I am currently in Spain and watching Netflix on my iPad most nights. My threshold for dubbed episodes of Bonanza, CSI, Rizzoli and Isles and Crossing Jordan is pretty low and the only English language options are CNN and BBC Global.
I watch a lot of travel vloggers and they all pitch Surfshark (obviously because they are paid to do so). Each vlogger also offers a discount code. Try finding one at Paul Lucas Winging It, for example.
Notwithstanding Netflix's machinations over password sharing, a VPN is not going to be necessary to stream Netflix in Europe. The VPN will certainly allow you to get the US Netflix catalog and your saved list uninterrupted. Plus there are US only streaming services that a VPN would work for.
But the problem with streaming in the US is that the market is structured to the point that every little production house believes their catalog is worth being paid for through their own streaming service and are stingy with licensing in the US. It truly becomes a matter of quantity over quality. The US Netflix catalog just blows. On the other hand the European Netflix catalog is superior with content not licensed to Netflix in the US, is licensed to Netflix in Europe.
My NetFlix works fine in Europe. Watched it last night. Sure, what's available is a bit different, but not much, and it gives me the chance to see things not available in the US. So what could be a restriction can also be a benefit.
We were in Europe twice last year for one month each time (Germany and England) and found that most of our streaming services did not allow us to access what we wanted to watch on our iPhones and iPads. After some online research we chose NordVPN, and it worked well. It allows for multiple devises to be connected at the same time (although we hardly ever used that feature), and had a similar annual cost to the other vpn services. Also the download speed was very similar to that observed without using the vpn.
Using a VPN does not technically violate their terms of service. But legally, they are not allowed to show certain content outside of the country where you have an account, so if you are using a VPN to do that, you would be violating their TOS.
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