RCCL's Crown & Anchor Enhanced!
Ray Goldenberg
Hi Everyone,
I received this press release and thought it would be of interest.
Best regards,
Ray
LIGHTHOUSE TRAVEL
800-719-9917
MIAMI, Nov. 15 Recognition, onboard amenities and special offers.
That's what frequent cruisers identified as the top three perks they
want most from a cruise line, according to a poll of repeat
passengers conducted recently by Royal Caribbean Cruise Line.
Continuing its tradition of excellent service to guests, Royal
Caribbean's newly expanded past passenger club, the Crown
& Anchor Society, will offer exactly those perks and value added
amenities to its repeat guests beginning January 1997.
The new Crown & Anchor Society is divided into four membership levels
based on the number of eligible cruises a guest has taken with Royal
Caribbean. Guests are eligible for Silver membership in the Crown &
Anchor Society after just one cruise with the line. Passengers who
have enjoyed a Royal Caribbean cruise at least two times are
automatically enrolled as Gold members; after five cruises they
become Platinum members, and guests who have taken 10 or more cruises
become Diamond members. There is no cost to join.
The biggest benefit to guests is provided by the information
shipboard personnel will receive, enabling them to recognize repeat
guests by name and
deliver personalized attention. In addition, ll members will receive
the four-color, quarterly "Crown & Anchor Magazine," periodic
mailings with special offers and coupons, a color-coded landing card
sticker indicating their repeat guest status, and on seven-night or
longer cruises, an invitation to a special cocktail party during
their cruise. Gold members receive the same benefits, as well as
additional special offers on future cruises. Platinum members receive
the same benefits as Gold members, plus selected offers on
future cruises and plush terry robes for their enjoyment during the
cruise. Diamond members receive all the above benefits, as well as
exclusive coupons, special boarding privileges, and a welcome aboard
bottle of champagne in their cabin.
"Royal Caribbean has cultivated a passenger base of more than four
million loyal guests thanks to the excellent service they receive
from our shoreside and shipboard staff," said Royal Caribbean Cruise
Line Chairman and CEO Richard Fain. "Offering our repeat guests the
enhancements to the Crown and Anchor Society is a company-wide
initiative undertaken by shipboard and shoreside employees alike,
demonstrating our commitment to delivering the exceptional service,
personalized attention and value-added amenities our guests expect
and deserve."
According to Vice President of Marketing Adam Goldstein, "A key
element of Royal Caribbean's, strategic marketing includes
recognizing and retaining the loyalty of our passengers, which is of
primary importance as the company continues its aggressive ship
construction program and resulting growth in capacity. Our research
has shown that past guests highly value personalized attention, which
is at the core of the newly enhanced Crown and Anchor Society."
Royal Caribbean's Crown & Anchor Society can provide frequent guests
with this special recognition due to a new, state-of-the-art computer
database system with seamless interface that provides guest
preference information to shoreside and shipboard departments. From
reservations to ground services, on board hotel management, cruise
staff, food and beverage personnel and cabin stewards, Royal
Caribbean employees will be able to instantly identify guests as
Crown & Anchor members.
Best regards,
Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
Pete Burr
They arae counting the cruises that you have already been on, however,
if one is booked lets say for march, you cannot apply the upgrades to
cruises already booked although most of the other items will apply.
They have a mail out that started on Nov 6
Regards
Pete
jl...@aloha.net (John C. Lotz) wrote:
>In <56pedm$d...@ocean.silcom.com>, r...@lighthousetravel.com (Ray Goldenberg) writes:
>>Hi Everyone,
><snip>
>>Continuing its tradition of excellent service to guests, Royal
>>Caribbean's newly expanded past passenger club, the Crown
>> & Anchor Society, will offer exactly those perks and value added
>>amenities to its repeat guests beginning January 1997.
>
><Major snip>
>
>Ray -
>
> Does this mean that RCCL will count only cruises taken after 1/97 towards
>the new program? Or will older cruises count as well? Since I've only been on
>one RCCL cruise so far, I'm not eligable for much, but I'll look forward to any
>perks I can next May on the Legend of the Seas.
>
>Aloha, John
>
>/****************/
> John C. Lotz
> Honolulu, Hawaii
>/****************/
>
>
John C. Lotz
Ray Goldenberg
jl...@aloha.net (John C. Lotz) wrote:
>Ray -
>
> Does this mean that RCCL will count only cruises taken after 1/97 towards
>the new program? Or will older cruises count as well? Since I've only been on
>one RCCL cruise so far, I'm not eligable for much, but I'll look forward to any
>perks I can next May on the Legend of the Seas.
ALOHA John,
All past cruises WILL count. You can start counting from your first
cruise. I hope you are drying out in Honolulu. Stay safe.
Any more questions, just ask!