SANTA CLARA, Calif.--(BUSINESS WIRE)--April 1, 1998-- With the aim of
making its web site (www.lego.com) even more attractive and compelling to its
target audience of children world-wide, major toy manufacturer, the Lego Group,
commissioned a new real-time, interactive 3D application, known as "UFO Blast
Off" from Superscape Ltd.
Mads Nipper of the Lego Group said: "Lego is all about children and our
Web site is designed specifically for them. We believe that the introduction of
the new 3D application provides us with a means of presenting information not
only graphically but also interactively, which should be very attractive to the
kids who visit our site. We are also eager to stress to children that Lego
doesn't just mean static models, and that once they have built something, there
are lots of active functions which they can play with. The model in the
Web-based, interactive 3D application is a unique means of conveying this
message."
The UFO Blast Off application has been developed by a team at Superscape
using their PC-based VRT authoring tool. The application centres around the
Lego System 6900 Spaceship. Following the storyline developed by Lego, a child
visiting the site is welcomed as Professor Knight, an expert from planet earth
on different life forms. He has been invited to the Alien Space Base to help
save the galaxy. Children can explore the ship by activating a number of
features. Once the ship is activated, the Alien's eyes glow and the ship blasts
off, through the hanger and into space towards the moon, and the journey
begins.
The Lego Group comprises 50 companies in 29 countries world-wide. The
company was founded in 1932 in Denmark, adopting the name Lego (meaning "play
well" in Danish) in 1934. The company's products, which were originally made in
wood, are now manufactured in Denmark, Switzerland, the United States, Brazil
and Korea.
Superscape develops and publishes interactive 3D authoring software for
the World Wide Web and stand alone 3D applications. The company also publishes
the world's fastest web browser, Viscape, and provides 3D content creation
services through two dedicated project teams. Superscape VR plc was founded in
1983 by Ian Andrew, has U.S. headquarters in Santa Clara, California and is
traded on the London Stock Exchange. The company employs 80 staff and has
software installed in more than thirty countries worldwide, for clients
including Microsoft, Intel, CompuServe, Nortel, Motorola and Land Rover.
The Superscape family of 3D authoring products includes: Do 3D, a fun,
easy to use home-creativity product for building interactive 3D environments.
3D Webmaster, designed for professional Webmasters and developers, for the
creation of interactive 3D Web sites and for adding 3D pages to existing 2D
sites Superscape VRT, currently in release 5, the company's award winning
authoring software for the enterprise marketplace
Superscape supports both the 3D Internet formats VRML and SVR. Superscape
also pioneered and sponsors the Virtual World Wide Web, an expanding network of
over500 independently owned 3D Web pages.
For more information, visit the Superscape Web site (www.superscape.com)
and the Virtual World Wide Web (vwww.com).
CONTACT:
Superscape Ltd., Santa Clara
Maggie Templeman, 408/969-0535
or
Superscape Ltd. (Media Relations Europe)
April Castle, + 44 (0)1256 745745
Are you announcing something or pre-announcing something that will exist
.. in a ..
"Really - Soon - Time" ?
I saw nothing related to this at http://www.lego.com
And apparently this is a new, non-standard plug-in ?
Java facilitates real-time 3d now, and lego _did_ have a neat
'real-time' (pseudo) 3d
"Build A Duck" Java applet, which they killed.
http://www.frontiernet.net/~imaging/math_is_a_game.html
http://www.frontiernet.net/~imaging/supermodels_of_math.html
http://www.frontiernet.net/~imaging/build_a_snowman.html
Just teasing us ? I want to play now. Can I play now ? Can I ?
-- Paul
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>
> With the aim of ... Lego ... commissioned a new real-time, interactive
3D application ...