Some good info posted a while ago on this (by SteveS):
The University of California rigger, Mike Fennelly, has posted a brace of videos that form instructions for how to fix small dings and holes in rowing shells--emphasis on the "small".
These instructions are distinguished by their simplicity yet completeness.
-Part 1
https://www.youtube.com/watch?v=uZOtC2OV9FA
-Part 2
https://www.youtube.com/watch?v=krFN0ALEMVE
He mentions "bondo" frequently. In the USA, "bondo" has become a generic name for automative body filler. It is also a brand of body filler, and that is what Mike is referring to in this case, though any good filler will work fine. See
http://bondo.com
The 14 oz. can costs $7.84 on Amazon. Any automotive body filler will do the job.