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WWE Launching Saturday Morning Show In Two Weeks
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Karolina Dean...Big money STILL weaves a mighty web...
Aug 9, 2012, 12:28:57 AM8/9/12
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WWE Launching Saturday Morning Show In Two Weeks
By Daniel Pena
Aug 8, 2012 - 10:40:42 PM
WWE will launch a Saturday morning program geared towards children on
August 25, Los Angeles Time reports.
In two weeks, Saban Brands will launch Vortexx, a five-hour block of
original children's programming aimed at young boys. The slate of
shows will air on the CW television network, with WWE Saturday Morning
Slam anchoring the block.
The half-hour program will feature one wrestling match a week, as well
as Superstar profiles, behind-the-scenes footage and anti-bullying
messages via 'be a STAR.'
Saban Brands approached WWE about doing the show after executives
noticed toys featuring WWE Superstars were among the best-selling
items. According to Los Angeles Times, WWE's research shows that
children, including a "healthy contingent" of boys younger than 12,
consist of 22% of their viewing audience. Saban and WWE are hoping to
capitalize on the data with Saturday Morning Slam.
Eric Pankowski, senior vice president for WWE creative and
development, said the organization is aware of potential media
concerns of violence airing on a program geared toward children.
"We are very sensitive to the fact that we are speaking to an audience
of children," said Pankowski. "We want to make sure that the content
that we put on at 10 o'clock on Saturday morning is appropriate for
younger audiences."
By Daniel Pena
Aug 8, 2012 - 10:40:42 PM
WWE will launch a Saturday morning program geared towards children on
August 25, Los Angeles Time reports.
In two weeks, Saban Brands will launch Vortexx, a five-hour block of
original children's programming aimed at young boys. The slate of
shows will air on the CW television network, with WWE Saturday Morning
Slam anchoring the block.
The half-hour program will feature one wrestling match a week, as well
as Superstar profiles, behind-the-scenes footage and anti-bullying
messages via 'be a STAR.'
Saban Brands approached WWE about doing the show after executives
noticed toys featuring WWE Superstars were among the best-selling
items. According to Los Angeles Times, WWE's research shows that
children, including a "healthy contingent" of boys younger than 12,
consist of 22% of their viewing audience. Saban and WWE are hoping to
capitalize on the data with Saturday Morning Slam.
Eric Pankowski, senior vice president for WWE creative and
development, said the organization is aware of potential media
concerns of violence airing on a program geared toward children.
"We are very sensitive to the fact that we are speaking to an audience
of children," said Pankowski. "We want to make sure that the content
that we put on at 10 o'clock on Saturday morning is appropriate for
younger audiences."
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