Oneill

[O’neill O’neill]

For online players like O’neill, the challenge is to constantly be one
step ahead of the competition without compromising on quality. Online
shoe retailers and shoe manufacturers have to offer products suitable
for the weather, that are comfortable to wear, that are in sync with
the latest fashion statements and that are durable. They have to keep
in mind the various budgetary constraints. One cannot expect shoes
targeting the students to be too expensive. Relatively smaller
occasions such as “Valentine’s Day” must also be cashed in to gain
maximum sale. The companies need to keep a close eye on the evolving
trends and sense the direction in which the market is heading to take
out of the box decisions such as partnering with sports institutes to
provide sports shoes at a reduced price or to sponsor a local dance
competition to gain visibility.

Companies such as O’neill should try to maintain a good balance
between the general sales and the sales generated via the internet as
this helps keep things in perspective and does not let one be a
dominant and deciding factor while taking major initiatives. Treating
each as separate entities but having the same vision is the best way
to treat on line and offline models of business. One has to be clever
with product promotion so that there is no cannibalism between the
online and the offline models.
For more information visit the link
http://www.treds.co.uk/manufacturer/o%26/72/1#039;neill

[O’neill O’neill]