On Monday, September 20, 2021 at 4:32:40 PM UTC-5, mercellusb wrote:
gosh no....It's been a strategically brilliant move to not be open sunday.
For starters, not being open 1/7th of the time almost certainly for most families DOES NOT decrease
their total visits to chic fila by 1/7th. Because a thing like "do I feel like chic fila today?" very much depends on when you last had it. It's more common for families to end up eating at chicfila(those that do like it) a certain number of times in a month and not a certain % of days available....if that makes sense. If they did open on sunday(image aside even) my guess is the daily sales on the other 6 days of the week would dip about 15% per day, and the total weekly sales wouldn't be all that different than now.
So beyond being closed on sunday barely moving the needle in terms of potential total customers, it plays perfectly into their image and marketing strategy. The massive gains made there more than compensate for
any negligible losses in total traffic on sunday.