Google Groups no longer supports new Usenet posts or subscriptions. Historical content remains viewable.
Dismiss

Message from the General Manager and Coach of the Connecticut Constitution

27 views
Skip to first unread message

John Korber

unread,
Dec 22, 2011, 5:15:05 PM12/22/11
to
First off, kudos to Coach Snader of the Philadelphia
Spinners for beating me to the punch in trying to provide
some clarity and perspective on joining the AUDL. I was
drafting a similar post when I saw his. Well done. Like
Coach Snader, I don't intend to reply to this thread, but if
you want, you can email me at john at ctconstitution dot
com.

I was recently hired as the General Manager and Coach of
Connecticut's AUDL franchise, the CT Constitution. I also
intend to play for the team this season. With this post, I
hope to provide some additional insight and commentary from
my perspective, on the AUDL.

As a current player, two points quickly came to mind when I
first heard about professional ultimate. The first was the
prospect of players and owners making big money. The second
was the opportunity to showcase the best ultimate in the
world on a mainstream stage, like ESPN. These two points,
clearly, have dominated the discussion about the league on
RSD, and are virtually always the first things current
players ask me about when I talk about the topic. In my
understanding, neither of these points, at least in the
first several seasons, are primary goals of the AUDL. As a
skeptic, this is the first thing I had to wrap my mind
around. If you haven't already, you should try to.

For Josh Moore and the owners of the AUDL franchises, this
is more about business than ultimate. As ultimate players,
this can be hard for us to hear. We've spent more sweat,
hours and money on this sport than we'd care to admit, and
for it to be about anything other than this thing that we
love feels cheap and foreign. I get that. I think that the
most realistic people who've posted on RSD on the topic get
that. Some of the outright haters are so offended that they
can't possibly engage in a reasonable discussion.

In order to make this about business, as pointed out in one
of Baer's post about revenue and attendance, the AUDL has to
sell tickets...merchandise....a product. That product will
be an entertaining display of competition, athleticism and
skill. It will resemble the ultimate that probably got you
hooked on this sport in the first place. Things like the
intoxicating float of a beautifully thrown huck or the sheer
excitement of a huge layout block.

Baer is right, the NexGen events attracted a few hundred
fans; most of whom already consider themselves part of the
ultimate community. Admittedly ambitious, the AUDL intends
to attract thousands of fans from outside of our precious
community. This plan addresses two key challenges any
league in this position would face.

One, there are a lot more potential customers outside of the
ultimate community than inside it. From a strictly numbers
standpoint, the ceiling on selling to current and former
ultimate players isn't very high. USAU members don't flock
in the thousands to watch Club or College Nationals.

Two, the quality of ultimate required to impress the
ultimate community enough to charge admission is very high.
We, as players, know what elite ultimate looks like. Many of
us would only pay to watch ultimate that was significantly
better than what we see at the finals of our local
Regionals.
Instead, as pizzapinochle pointed out over in Baer's post,
this is about appealing to Joe Public - or more importantly,
Joe Public's kids. For the impressionable Public kids, the
difference between USAU Regional semi-finals ultimate and
USAU Nationals Finals is negligible. The quality has to be
high enough that fans are impressed and the entertainment
value has to be high enough to outweigh the cost.
Similarly, hometown fans cheer their hometown Single A minor
league baseball at least as loud as they cheer for the
Yankees. Hell, they might cheer louder because they can
afford to attend games, get to meet the players, and can
stay awake for the drive home from the stadium.

Consequently, the existing ultimate hubs just weren't worth
targeting. (And in particular, they're far apart from each
other.) By making it more about the fans than the players,
franchises were set up in places within reasonable driving
distance of each other, and typically in populated areas
with spring and summer eyeballs to spare. Again, it is much
more about putting people in the seats than showcasing elite
ultimate.

Sure, everyone involved in the AUDL wants to put the
absolute best ultimate on display in front of the biggest
audiences. But day one, year one, and even subsequent years,
will be about producing an affordable and entertaining
product that people who know little about ultimate will both
enjoy and pay to watch. The harsh reality is, if you're
reading this on RSD, that's probably not you. Buy-in,
support, and patronage from USAU members will be icing on
the cake.

What the AUDL needs from current USAU players is
ambassadorship. We've all told the story to friends about
this sport we play on weekends. Or why we're going to the
track after work. Encourage coworkers, classmates, neighbors
to go to an AUDL game with you. Explain to them what's
going on. Help them learn to love this thing we've already
invested so much in. If you really want to help, get
involved with that local team. Tryout. Volunteer to work
in the press box. Do so with an open mind and help us bring
the realities of the business world together with the dreams
of our community. And someday we'll get those things that we
all thought of the first time we heard "professional
ultimate."

Make no mistake, the CT Constitution will be playing hard to
score points and beat our opponents. But, the real game the
entire league is playing is the game of the startup business
venture. It's a game where you lose, over and over again,
and keep going back for more. It will be frustrating,
disappointing, and might completely fail. It can also be
inspiring, rewarding and a once-in-a-lifetime experience. It
isn't for everyone, but I couldn't turn it down.

John Korber
General Manager, Coach, & Player
CT Constitution

P.S. While I'm not prepared to discuss details and can't
speak for other teams, the Constitution will both be
covering player expenses for the season and paying players
on a per game basis. This obviously requires investment from
ownership, and the Constitution's ownership is top notch.
Players and other team staff will also be compensated at the
end of the year with bonuses as a portion of revenue
sharing. We'd neither ask, nor expect players to play for
free.

P.P.S. I might as well plug our combine as well. We'll be
having our first tryout on January 15 at Central CT State
University. If you are interested in attending, please
email info at ctconstitution dot com.

--
Posted from http://www.rsdnospam.com

Baer

unread,
Dec 22, 2011, 5:35:03 PM12/22/11
to
This is the best post about the AUDL I've read to date.

I've been a pretty harsh critic so far, but I love reading
this perspective and learning more about what the thought
process is from the inside. That's what we haven't been
getting until now. I hope other coaches/players/organizers
in the AUDL continue to provide this perspective for us.
Thank you.

I don't know who all the "haters" are that you are referring
to, since I've really been the most vocal critic, but I
truly appreciate the insight.

Doc was correct in Snader's thread, there isn't a lot of
risk from those of us who are critiquing, obviously the risk
is coming from elsewhere. The concerns I've been expressing
have been about the responsible stewardship of the sport and
community overall, as it deserves a professional and
knowledgeable presentation. That's on you guys, and I hope
you succeed.

John, I wish you, your team, and the league well.

ulticritic

unread,
Dec 22, 2011, 8:00:40 PM12/22/11
to
On Dec 22, 5:15 pm, John Korber <jkor...@gmail.com> wrote:.

> First off, kudos to Coach Snader of the Philadelphia
> Spinners for beating me to the punch in trying to provide
> some clarity and perspective on joining the AUDL.  I was
> drafting a similar post when I saw his.  Well done. Like
> Coach Snader, I don't intend to reply to this thread,

why? i mean, i dont get it......when people hold press conferences
they usually respond to questions dont they. and this rsd median is
really the closest thing to any form of press conference.......with,
us independant reporters, as the question askers, ya know?
-------------------------------------------------


but if
> you want, you can email me at john at ctconstitution dot
> com.

why not publisize the discussions (press conference) though. i mean,
it aint like you have to respond to all the questions
-------------------------------------------------
>
> As a current player, two points quickly came to mind when I
> first heard about professional ultimate.  The first was the
> prospect of players and owners making big money.

how in the hell is that gonna happen. show me the math
-----------------------------------------------



 The second
> was the opportunity to showcase the best ultimate in the
> world on a mainstream stage, like ESPN.

1st, how is it the best unless all the top players participate? and
who's footin the bill to get you on espn?
-------------------------------------------


 These two points,
> clearly, have dominated the discussion about the league on
> RSD, and are virtually always the first things current
> players ask me about when I talk about the topic. In my
> understanding, neither of these points, at least in the
> first several seasons, are primary goals of the AUDL. As a
> skeptic, this is the first thing I had to wrap my mind
> around.  If you haven't already, you should try to.

i'm still trying to wrap my mind around your franchise locations
----------------------------------------------
>
> For Josh Moore and the owners of the AUDL franchises, this
> is more about business than ultimate.  As ultimate players,
> this can be hard for us to hear.  We've spent more sweat,
> hours and money on this sport than we'd care to admit, and
> for it to be about anything other than this thing that we
> love feels cheap and foreign.

like a sell out???? i see nuthin wrong with that.......just WHERE you
are "selling out"
-------------------------------------------------------------


 I get that. I think that the
> most realistic people who've posted on RSD on the topic get
> that.  Some of the outright haters are so offended that they
> can't possibly engage in a reasonable discussion.

am i in that group? please understand that i dont hate, i
apprciate......but there a reason my user name isnt ultiappreciater
but rather ulticritic. so, as for me, think of this as practice for
other critics you face down the road
------------------------------------------
>
> In order to make this about business, as pointed out in one
> of Baer's post about revenue and attendance, the AUDL has to
> sell tickets...merchandise....a product.  That product will
> be an entertaining display of competition, athleticism and
> skill.  It will resemble the ultimate that probably got you
> hooked on this sport in the first place.

but isnt the audl version reffed?
---------------------------------



Things like the
> intoxicating float of a beautifully thrown huck or the sheer
> excitement of a huge layout block.


how about knowing you dont have to watch two people ult-debate as they
reinact what they both THOUGHT happened on every call?
----------------------------------
>
> Baer is right, the NexGen events attracted a few hundred
> fans; most of whom already consider themselves part of the
> ultimate community.  Admittedly ambitious, the AUDL intends
> to attract thousands of fans from outside of our precious
> community.  This plan addresses two key challenges any
> league in this position would face.

i dunno, as ultimate has its own unique challenges........namly that
the sport has traditionally rejected the idea of selling out, using
refs or wanting to be lumped in with other sports.
------------------------------------------------------------
>
> One, there are a lot more potential customers outside of the
> ultimate community than inside it. From a strictly numbers
> standpoint, the ceiling on selling to current and former
> ultimate players isn't very high.  USAU members don't flock
> in the thousands to watch Club or College Nationals.

so what makes you think they'll flock to audl games? refs?
---------------------------------------------
>
> Two, the quality of ultimate required to impress the
> ultimate community enough to charge admission is very high.
> We, as players, know what elite ultimate looks like. Many of
> us would only pay to watch ultimate that was significantly
> better than what we see at the finals of our local
> Regionals.
> Instead, as pizzapinochle pointed out over in Baer's post,
> this is about appealing to Joe Public - or more importantly,
> Joe Public's kids.  For the impressionable Public kids, the
> difference between USAU Regional semi-finals ultimate and
> USAU Nationals Finals is negligible.  The quality has to be
> high enough that fans are impressed and the entertainment
> value has to be high enough to outweigh the cost.

dont forget about outdrawing your competition.......which includes
everything from going to the movies to other semi pro sports options
--------------------------------------------
> Similarly, hometown fans cheer their hometown Single A minor
> league baseball at least as loud as they cheer for the
> Yankees.

but they also grow/grew up playing baseball
----------------------------------------------


 Hell, they might cheer louder because they can
> afford to attend games,

what are yall charging again?
--------------------------------------------------


>
> Consequently, the existing ultimate hubs just weren't worth
> targeting. (And in particular, they're far apart from each
> other.)


which is why the single game format wouldnt work.......and wont likely
work with the current teams.......enough for the league to sustain
itself anyways. i mean, what are the attendance projections that
youve figured that will be required to just break even on all the
travel expenses alone, much less paying th players for their
sacrifices
-------------------------------------------





By making it more about the fans than the players,
> franchises were set up in places within reasonable driving
> distance of each other, and typically in populated areas
> with spring and summer eyeballs to spare. Again, it is much
> more about putting people in the seats than showcasing elite
> ultimate.

you sure it wasnt about finding owners willing and able to throw down
the start up cash in those locations?
---------------------------------------------------
>
> Sure, everyone involved in the AUDL wants to put the
> absolute best ultimate on display in front of the biggest
> audiences. But day one, year one, and even subsequent years,
> will be about producing an affordable and entertaining
> product that people who know little about ultimate will both
> enjoy and pay to watch.  The harsh reality is, if you're
> reading this on RSD, that's probably not you.

yea, we are the critics that you cant fool. one key rules of thumb
when starting up ANY business is the willingness of ones friends to
patronize. so dont ya think youll have to sell people that have
already bought into the sport? and how many current ultimate players
will be willing to plop down 10 bucks to watch a second tiered version
of ultimate competition......and do so continuously throughout a 4
month season?
-------------------------------------------



 Buy-in,
> support, and patronage from USAU members will be icing on
> the cake.

have you figured out how many of em will boycot the audl just because
it has refs? aside from it being overpriced?
--------------------------------------------------
>
> What the AUDL needs from current USAU players is
> ambassadorship.

dont ya think you'll have to earn that?
-------------------------------------


 We've all told the story to friends about
> this sport we play on weekends. Or why we're going to the
> track after work. Encourage coworkers, classmates, neighbors
> to go to an AUDL game with you.

so now you want us to bring you consumers too? thats an awful lot to
ask......or expect
----------------------------------------


 Explain to them what's
> going on.  Help them learn to love this thing we've already
> invested so much in.  If you really want to help, get
> involved with that local team.  Tryout.  Volunteer to work
> in the press box.  Do so with an open mind and help us bring
> the realities of the business world together with the dreams
> of our community. And someday we'll get those things that we
> all thought of the first time we heard "professional
> ultimate."

but what if our vision of pro ultimate is different? mine would
consist of small (4 to 6 team) weekend events (a la the action sports
mnt dew tour) in all the big cities that currently house elite teams
on successive weekends over an 8 week period during the summertime
sports lull.......in which the majority of consumers are reached thru
live web broadcasts. i would also invision it to be free to the
public with any form of player payments being earned in the form of
cash prizes by winning events........aside from modest player perks
---------------------------------------------
>
> Make no mistake, the CT Constitution will be playing hard to
> score points and beat our opponents.  But, the real game the
> entire league is playing is the game of the startup business
> venture.  It's a game where you lose, over and over again,
> and keep going back for more.  It will be frustrating,
> disappointing, and might completely fail.  It can also be
> inspiring, rewarding and a once-in-a-lifetime experience. It
> isn't for everyone, but I couldn't turn it down.

oh yea? so what does one get paid to coach an audl team.........and
do you get a coaches AND players wage?
--------------------------------------
>
> John Korber
> General Manager, Coach, & Player
> CT Constitution
>
> P.S.  While I'm not prepared to discuss details and can't
> speak for other teams, the Constitution will both be
> covering player expenses for the season and paying players
> on a per game basis.

so would it be too much to ask how many tickets you will have to sell
at what price in order to stay afloat?
--------------------------------------



This obviously requires investment from
> ownership, and the Constitution's ownership is top notch.

in what form are they top knotch?
------------------------------------------------
> Players and other team staff will also be compensated at the
> end of the year with bonuses as a portion of revenue
> sharing.  We'd neither ask, nor expect players to play for
> free.

then why expect someone to volunteer to work the press box for free?
--------------------------------------------------
>
> P.P.S.  I might as well plug our combine as well. We'll be
> having our first tryout on January 15 at Central CT State
> University.  If you are interested in attending, please
> email info at ctconstitution dot com.

like i told that other coach, good luck, you'll need it. cant wait to
hear how many fans you draw on opening day.......and how the
attendance lasts throughout the season. i seriously hope it works if
for the sake of reffed ultimate alone.......i just think you chose the
wrong model for how the best current ultimate teams are situated
nationally and how you arent taking advantage of the big city markets,
which is where all the best teams are already located. ive been wrong
before though, so..........
>
> --
> Posted fromhttp://www.rsdnospam.com

Chris

unread,
Dec 22, 2011, 9:50:03 PM12/22/11
to
LMAO... John you forgot to plug your team's Facebook page
and ask people to like it:

http://www.facebook.com/pages/Connecticut-Constitution/199550760112661?ref=ts

:d

PS - sweet write up, no doubt a few ultimate players mouths
are salivating at finally hearing you say "Constitution will
both be covering player expenses for the season and paying
players on a per game basis". CT has shown real leadership
on this front, I hope it pays off for you guys.

huckbucket

unread,
Dec 22, 2011, 10:20:03 PM12/22/11
to
Great post and I fully support the AUDL (I plan on going to
the Detroit combine) and their efforts. I definitely agree
that this is an opportunity for us players to make an impact
on our sport...

That being said, some of these team logos need A LOT of
help.

ulticritic

unread,
Dec 22, 2011, 10:26:02 PM12/22/11
to
On Dec 22, 10:20 pm, huckbucket <hochh...@msu.edu> wrote:
> Great post and I fully support the AUDL (I plan on going to
> the Detroit combine) and their efforts. I definitely agree
> that this is an opportunity for us players to make an impact
> on our sport...
>
> That being said, some of these team logos need A LOT of
> help.

the whole league concept (minus the refs part) needs A LOT of help.
> --
> Posted fromhttp://www.rsdnospam.com

sandy....@gmail.com

unread,
Feb 7, 2012, 4:47:24 PM2/7/12
to
huckbucket wrote on Thu, 22 December 2011 19:19
> Great post and I fully support the AUDL (I plan on going
> to the Detroit combine) and their efforts. I definitely
> agree that this is an opportunity for us players to make
> an impact on our sport...
>
> That being said, some of these team logos need A LOT of
> help.


I was around at the start of the MLS in 1996. If you want
to see growing pains, you should have seen some of the team
logos and jerseys from those days. There have been a lot of
changes since those early days and the trend has come around
to more traditional names and jerseys. The point is every
new league is going to go through some kind of growing pains
and the AUDL is no different. However, I won't be going to
games to check out the logos. I'll be going to see some
top-notch ultimate.
--
Sandy Canetti / @SandyCanetti
0 new messages