[quote title=Baer wrote on Sat, 07 January 2012 16:45]jegi
wrote on Sat, 07 January 2012 10:53
> Does anyone have any knowledge of the marketing efforts
> in AUDL cities so far, to generate some buzz about this
> new professional sports league among the uninitiated
> potential Ultimate consumer?
In response to the marketing efforts, I participated in the
Detroit Mechanix combine. The owner of the Mechanix is also
the VP of Marketing for the entire league, so I'm sure his
strategy for the Mechanix is going to be duplicated, in some
form, for the entire league.
This is my basic understanding of the marketing efforts. The
owner did not fully divulge his strategy to the combine
participants, as I'm sure we don't need to know. Our focus
is on playing, and that was made very evident.
The marketing strategy revolves around local charities. For
every ticket that is bought for admission $1 will be donated
to a local charity (or something to that nature. Again, this
is what I understood). The goal is to branch out to
different charities and get the word out that we are here
not only to sell tickets, but also to campaign for
philanthropist efforts. At some point, the Mechanix will
offer these charities free admission. In doing so, the goal
is to get friends/family members/parents/guardians to join
and pay for tickets. That is the start-up plan to get people
in the stands and spread the word.
Philanthropy is then an objective as part of the business
model. People will be drawn to the team, and gain exposure
through local news stations, which will draw more and more
sponsors to the league.
Now, the owners truly believe that the product that we give
on the field, at the highest level, can and will be
profitable. They truly do. They believe that we, the
players, have not had the marketing insight, but more
importantly the financial capital to produce this on a
bigger stage.