here's my take.
USA-U wasnt trying to kill masters, but they certainly didnt
care about it (there is no sponsorship money for masters and
the only revenue comes from the players themselves...)
Increasingly this is not usa-u's model. IF you look at
revenue, the percentage of it that comes from members
dropped the last year, and i think that drop accelerates
going forward. No one is paying to watch masters. Sorry.
There is no MLU for masters, no sponsorship money, nothing.
here's where masters was a drag
1) The nationals at Sarasota/Lakewood ranch were GINORMOUS
money losers. Something on the order of $50k a year. There
were 60 teams. 20% of those were masters teams, and
therefore usa-u lost 10k or so prorated a year, and DIDNT
make it up in other revenue like they would with other
divisions.
(why you ask? simple. for every 50 dollar membership, some
of that is "profit" so to speak, especially if the person
barely uses usau-services. a large percentage of masters
players made nationals comared to other divisions, and there
wasnt a sectionals round so to speak).
2) I would argue the 10k loss was alot bigger. Why did they
move nationals from sarasota to Texas (and places tbd in the
future?)
Answer: money. Those polo fields were expensive and in an
expensive part of the country. More importantly, having all
4 divisions at one site pretty much eliminated many of
places that could host nationals but only had the requisite
number of fields for 48 teams, not 60.
Texas may or may not have been able to do 60, but the idea
is that it opens up the number of bids to more sites.
So the solution is...
Move masters. No need for a ginormous USA-U hq presence
(like at college and club nationals), and they can make up
whatever other reasons they one.
Ultimately they save five figures, and maybe don't get their
faces ripped off financially at the end of october.
NONE of this is really controversial.
The below may or may not be controversial.
Now, USA-U puts events wherever they want them and assume
the calendar will move for them (look at worlds). They have
under tom crawford shown zero regard for culturally
important tournaments such as potlatch etc.
So they host it on wildwood, not on purpose, but not
thinking about the consequences of conflicting with one of
the most popular and largest tournaments in the WORLD, and a
move that trolls the mid-atlantic community for sure. (and
for what it's worth i'd rather play wildwood than masters
nationals). I'm guessing alot of people in the philly-dc
area agree with me.
And alot of other people aren't jazzed about nationals if
it's not NATIONALS, if you get what i'm saying. By
relegating masters (which in and of itself is a reasonable
decision if thats what you want to do), you have made it
decline in relevancy.
More than anything though, this is about money. This ED and
staff is determined to grow their budget, their staff, and
their power, and they way they do that is raise money. They
will argue they are growing ultimate and ignoring the fact
that it had probably hit a tipping point 5 years ago on
account of their good work in the high school division.
Lou Burruss once said he'd never take Tom seriously until
Tom attended potlatch or poultry days. I don't think Lou
realized Tom DGAF about potlatch or poultry days, and could
care less if they vanish. You could add wildwood to the
list. I don't know if Tom or will is the driver of this. But
this is where we are going. Interestingly wildwood NO LONGER
uses usa-u insurance as of 2012. Alot of not so serious
players paid that one time fee to usa-u each year for the
insurance. My guess is USA-U lost 10k in revenue (and most
of that is profit i'm guessing because no magazine expense
etc), and since that change happened last year... well I'm
not that conspiratorial, but it's something that's probably
a pretty bitter coincidence at least.
The real question is: is there an appetite to write a 6
figure check to tom and probably a check for 30-50k to
Deaver to go away? Replace them with an ED making 100k a
year instead of 180, take a hit on some fundraising revenue,
and maybe hire an actual CFO at a decent salary that can be
the behind the scenes person for whoever takes over.
My guess is there isn't, both for apathy reasons, and
becuase there is at least on whale on the current board that
could blow any such efforts out of the water if he wanted. I
certainly wouldnt want to pick a fight with him.