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Universal Orlando to Raise Ticket Prices - Now most expensive park in Orlando
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Theme Park Review
May 30, 2012, 3:19:28 PM5/30/12
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http://www.themeparkreview.com/forum/viewtopic.php?p=1186270#p1186270
Harry Potter has elevated Universal Orlando to yet another new height:
The most expensive theme park in the land.
Universal has raised the price of an adult one-day, one-park ticket to
$88 — $3 more than the equivalent ticket to Walt Disney World theme
parks. It's also $1 more than the basic price to a theme park at
Disneyland in Anaheim, Calif.
The 3.5 percent increase was part of a series of price increases the
resort enacted last week, as Universal continues to ride momentum
generated by the $265 million Wizarding World of Harry Potter, which
opened two years ago in its Islands of Adventure theme park.
"Our pricing reflects the high-quality entertainment experience we
offer, while still providing great value," Universal spokesman Tom
Schroder said Monday.
Orlando's theme-park resorts historically have raised prices almost in
lock step with one another. But Universal had in recent years
typically not acted until its larger rival, Disney World, moved first.
When Universal raised its base price to $85 last year, it did so only
about a week after Disney went to $85.
Most of Universal's other ticket prices also rose last week. The price
of a one-day, two-park ticket — allowing access to both Islands of
Adventure and Universal Studios Florida — also jumped $3, from $120 to
$123.
Multiday passes rose by slightly smaller margins: A two-day, single-
park pass, for instance, climbed from $135.99 to $139.99, an increase
of 2.9 percent.
The price of a two-day, two-park pass rose from $155.99 to $159.99, up
2.6 percent. A three-day, two-park pass inched up from $170.99 to
$172.99, up 1.2 percent. And a four-day, two-park pass climbed from
$175.99 to $179.99, up 2.3 percent.
The price of Universal's most expensive ticket option — a pass
offering unlimited admission to its parks, including the Wet 'n Wild
water park, over 14 days — rose from $194.99 to $199.99, up 2.6
percent.
The prices of three- and four-day single-park passes remain unchanged
— at $155.99 to $165.99 — suggesting that interest in those ticket
options hasn't been as strong as others.
All prices reflect base gate prices, though various discounts are
available. For instance, all tickets — excluding single-day passes —
are $20 cheaper when purchased online. Discounts are also available
for Florida residents and children.
Universal also opted — for at least the second year in a row — to
leave unchanged the prices of Florida resident tickets when purchased
online.
"Our multi-day tickets are popular, and we always work to provide
value where our guests want it most," Schroder said. "That's why our
Florida-resident online pricing and three-day and four-day base ticket
pricing remains unchanged."
Harry Potter has elevated Universal Orlando to yet another new height:
The most expensive theme park in the land.
Universal has raised the price of an adult one-day, one-park ticket to
$88 — $3 more than the equivalent ticket to Walt Disney World theme
parks. It's also $1 more than the basic price to a theme park at
Disneyland in Anaheim, Calif.
The 3.5 percent increase was part of a series of price increases the
resort enacted last week, as Universal continues to ride momentum
generated by the $265 million Wizarding World of Harry Potter, which
opened two years ago in its Islands of Adventure theme park.
"Our pricing reflects the high-quality entertainment experience we
offer, while still providing great value," Universal spokesman Tom
Schroder said Monday.
Orlando's theme-park resorts historically have raised prices almost in
lock step with one another. But Universal had in recent years
typically not acted until its larger rival, Disney World, moved first.
When Universal raised its base price to $85 last year, it did so only
about a week after Disney went to $85.
Most of Universal's other ticket prices also rose last week. The price
of a one-day, two-park ticket — allowing access to both Islands of
Adventure and Universal Studios Florida — also jumped $3, from $120 to
$123.
Multiday passes rose by slightly smaller margins: A two-day, single-
park pass, for instance, climbed from $135.99 to $139.99, an increase
of 2.9 percent.
The price of a two-day, two-park pass rose from $155.99 to $159.99, up
2.6 percent. A three-day, two-park pass inched up from $170.99 to
$172.99, up 1.2 percent. And a four-day, two-park pass climbed from
$175.99 to $179.99, up 2.3 percent.
The price of Universal's most expensive ticket option — a pass
offering unlimited admission to its parks, including the Wet 'n Wild
water park, over 14 days — rose from $194.99 to $199.99, up 2.6
percent.
The prices of three- and four-day single-park passes remain unchanged
— at $155.99 to $165.99 — suggesting that interest in those ticket
options hasn't been as strong as others.
All prices reflect base gate prices, though various discounts are
available. For instance, all tickets — excluding single-day passes —
are $20 cheaper when purchased online. Discounts are also available
for Florida residents and children.
Universal also opted — for at least the second year in a row — to
leave unchanged the prices of Florida resident tickets when purchased
online.
"Our multi-day tickets are popular, and we always work to provide
value where our guests want it most," Schroder said. "That's why our
Florida-resident online pricing and three-day and four-day base ticket
pricing remains unchanged."
Dave Althoff Jr.
May 30, 2012, 11:08:49 PM5/30/12
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Theme Park Review <robb...@gmail.com> wrote:
> http://www.themeparkreview.com/forum/viewtopic.php?p=1186270#p1186270
>
> Harry Potter has elevated Universal Orlando to yet another new height:
> The most expensive theme park in the land.
>
> Universal has raised the price of an adult one-day, one-park ticket to
> $88 — $3 more than the equivalent ticket to Walt Disney World theme
> parks. It's also $1 more than the basic price to a theme park at
> Disneyland in Anaheim, Calif.
Interesting. I think this means for the first time in recent memory,
> http://www.themeparkreview.com/forum/viewtopic.php?p=1186270#p1186270
>
> Harry Potter has elevated Universal Orlando to yet another new height:
> The most expensive theme park in the land.
>
> Universal has raised the price of an adult one-day, one-park ticket to
> $88 — $3 more than the equivalent ticket to Walt Disney World theme
> parks. It's also $1 more than the basic price to a theme park at
> Disneyland in Anaheim, Calif.
Sea World isn't the most expensive major park in the Orlando area*.
-- Dave Althoff, Jr.
* For this purpose, Discovery Cove doesn't count. 8-)
--DCAjr
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Surf Dance Chris
May 30, 2012, 11:48:57 PM5/30/12
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On May 30, 11:08 pm, dalloff.gcfn....@sbcglobal.net (Dave Althoff Jr.)
wrote:
If my calculations are correct, when this baby hits 88 dollars per
day, we're gonna see some serious $#|+.
(Couldn't resist, it being Universal and all)
wrote:
day, we're gonna see some serious $#|+.
(Couldn't resist, it being Universal and all)
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