[RadioInsight] Jeff Rickard Joins WFNZ As Program Director

[RadioInsight via rec.radio.info Admin]

RadioInsight

///////////////////////////////////////////
Jeff Rickard Joins WFNZ As Program Director

Posted: 16 May 2022 04:37 PM PDT
https://radioinsight.com/headlines/226027/jeff-rickard-joins-wfnz-as-program-director/



Radio One Sports 610 WFNZ Charlotte/92.7 WFNZ-FM Harrisburg NC has
announced the appointment of Jeff Rickard as Program Director.

Rickard most recently spent five months as Brand Manager of Audacy Sports
93.7 WEEI Boston and its regional network across New England before exiting
in January. Rickard joined WEEI in August 2021 from Emmis’ “93.5/107.5 The
Fan” WIBC-HD2 Indianapolis where he served as PD/Morning Host. He also
hosts shows for SiriusXM. Rickard previously served as a a host for ESPN
Radio, Sporting News Radio, KKFN Denver, and Comcast’s CN8 regional
television network in the northeast and programmed KFNZ Salt Lake City from
1999 to 2004.

Rickard fills the programming slot that had been held by Terry Foxx until
his move to the University of Texas Public News/Talk 90.5 KUT Austin in
February.

Radio One Charlotte’s Heritage Sports Talk Station WFNZ AM/FM welcomes
veteran industry talent and programmer, Jeff Rickard, as the new Program
Director for Charlotte’s Sports Leader effective Monday, May 16, 2022.

Jeff has an extensive sports broadcasting and management background working
for COMCAST TV, ESPN Radio, and Sirius XM. He hosted “Gamenight” on ESPN
Radio and serving as the managing editor and anchor of a Boston-based
program on the Comcast Network. Most recently, Jeff was the Brand Manager
for WEEI in Boston and for seven years prior to that the Program Director
and Morning Show host for WFNI The Fan in Indianapolis. He has also
frequently been called upon to host pre or post game shows from the
Superbowl, Final Four, and CFB National Championship games.

“We are committed to making sports radio even bigger in Charlotte, adding
the 92.7 FM signal in March was just the beginning of that commitment,”
said Marsha Landess, Regional Vice President. “Having a successful veteran
like Jeff Rickard join our team will help take us to the level that a
passionate sports city like Charlotte deserves. Jeff brings to WFNZ
extensive sports experience, talent, drive, and a passion for success. He
will be a great complement to our incredibly talented local Charlotte
on-air team. After our first conversation I knew he was the one to take us
to the next level. As the flagship station for the Charlotte Hornets as
well as Charlotte FC we are looking forward to an incredibly successful
future with Jeff leading the charge.”

“I had been planning on taking a professional sabbatical this year but
after meeting with Marsha Landess and learning more about Radio One, I
began to get more excited to get back to work.” Jeff continues, “Radio One
as a Company, combined with Marsha’s leadership and the potential for WFNZ,
was just too appealing to not be a part of. I am extremely grateful to
Radio One for this opportunity and can’t wait to start working with the
talented staff in Charlotte. My family and I are all in on this situation
and can’t wait to get started on this new chapter.”


///////////////////////////////////////////
Eastlan/FMR Associates: 31% Increase In Radio Listening Last Six Months

Posted: 16 May 2022 03:18 PM PDT
https://radioinsight.com/headlines/226025/eastlan-fmr-associates-31-increase-in-radio-listening-last-six-months/





Eastlan Ratings and FMR Associates have released their annual study on
radio listenership to clients.

The study notes that compared to six months ago, 31% of 25-64 year olds
state they are listening to more radio now per week, while 18% say they are
listening to less. The greatest demo increase was adults 25-44 at 37%.

Eastlan/FMR also states that within all 25-64 year-olds surveyed, 86% say
they listen to some radio during each week.

A study was conducted in March/April for FMR Associates and Eastlan Ratings
clients to determine usage levels of local AM-FM Radio as compared to six
months ago and how listening may differ based on radio market size or
geography.  Among the many findings were three positive signs for radio
post-pandemic:

1. In the last six months, Weekly AM-FM Radio Listening is on the increase:
31% indicate they are listening to radio more, compared to 18% less. This
finding is regardless of sex, age or market rank. This unique finding bodes
well for traditional radio growing as the pandemic comes to an end and even
as more audio options such as podcasts and streaming platforms are
available.

 2. While Weekly AM-FM Listening is up across all ages as compared to six
months ago, it is greatest among adults 25-44 at 37%. Men and women are
equally increasing their listening time with AM-FM Radio. More people going
back to work, commuting and some cutting back on subscription audio or
video services are among the primary factors cited for increased AM-FM
consumption. 

3. Current weekly AM-FM Radio Listening is at 86% in the 25 to 64 age
group. Significantly, cume listening is strong and consistent regardless of
age, sex, market rank or geographic region.

 The statistically projectable national survey of 25 to 64 year-old adults
from the thousands surveyed each month by Eastlan was demographically
balanced and geographically representative.


///////////////////////////////////////////
April 2022 (3/31 - 4/27) Nielsen Audio PPM Ratings Day 1: KPLX's Gold Rush
Leads To Quick Growth

Posted: 16 May 2022 02:00 PM PDT
https://radioinsight.com/headlines/225986/april-2022-3-31-4-27-nielsen-audio-ppm-ratings-day-1-kplxs-gold-rush-leads-to-quick-growth/



Nielsen begins its monthly release of PPM ratings with todays Day 1 update
including New York, Los Angeles, Chicago, San Francisco, Dallas/Fort Worth,
Houston/Galveston, Atlanta, Philadelphia, Long Island, Riverside/San
Bernardino, San Jose, and Middlesex/Somerset/Union.

All the numbers can be found at RadioInsight.com/Ratings.

New York

MediaCo Adult RB 107.5 WBLS remains on top steady at a 6.5. Audacy Classic
Hits 101.1 WCBS-FM jumps up 5.2 to 6.3 to move up to second. iHeartMedia AC
106.7 Lite-FM WLTW dips 5.9 to 5.1 for what Ratings Expert Chris Huff notes
is its lowest share in the PPM era. SBS Spanish Tropical Mega 97.9 WSKQ is
up 4.9 to 5.0 for fourth. iHeartMedia Classic Rock Q104.3 WAXQ dips 4.8 to
4.3 to claim fifth.

With the start of the baseball season and NFL draft coverage, many Sports
stations saw significant gains this month starting with Audacys 660
WFAN/101.9 WFAN-FM as it trends up 2.6 3.1 3.5.
Los Angeles

iHeartMedia takes the top three spots in Los Angeles. AC 103.5 KOST rises
5.5 to 5.8. Hot AC 104.3 My-FM KBIG is up 4.8 to 5.2. News/Talk 640 KFI
trends up 4.0 4.7 5.1. Audacys duo of Classic Hits K-Earth 101 KRTH (4.9
to 5.0) and Rhythmic AC 94.7 The Wave KTWV (4.8 to 4.9) follow.

Univision Spanish Adult Hits Recuerdo 103.9/98.3 KRCD/KRDCV trends down
3.5 2.8 2.4. iHeartMedia Sports 570 KLAC rises 1.4 to 2.0. Audacy
Alternative 106.7 KROQ inches up 1.3 1.4 1.5.
Chicago

iHeartMedia Adult RB V103 WVAZ holds onto its lead up 5.8 to 6.0. Hubbard
Classic Rock 97.1 The Drive WDRV jumps up to second 4.8 to 5.7. iHeartMedia
AC 93.9 Lite-FM WLIT inches up 5.0 to 4.1. Public News/Talk 91.5 WBEZ slips
5.4 to 4.8. Audacy News 780 WBBM/105.9 WCFS falls 5.5 to 4.6.

Hubbard Hot AC 101.9 The Mix WTMX is up 2.9 to 3.8. Nexstar Talk 720 WGN
trends down 4.6 3.5 3.1. Classical 98.7 WFMT trends up 1.5 2.2 2.6.
San Francisco

Public News/Talk 88.5 KQED-FM remains on top as it drops 9.0 to 7.7.
Bonneville AC 96.5 KOIT rises to second 5.8 to 6.6. Audacy News 740
KCBS/106.9 KFRC trends down 7.3 7.0 6.1. iHeartMedia Hot AC Star 101.3
KIOI is fourth 4.8 to 4.7, while sister Soft AC 98.1 The Breeze KISQ surges
up 3.3 to 4.6.

Following its relaunch halfway through the monthly, Audacy Classic Hip Hop
102 Jams KRBQ continues to trend down 2.3 1.6 1.4.

Cumulus Sports 680 KNBR/104.5 KNBR-FM doubles its share with a 2.1 to 4.3
gain.
Dallas/Fort Worth

Univision Regional Mexican Que Buena 94.1 KLNO holds onto the top spot
despite falling 6.8 to 6.1. iHeartMedia Classic Rock Lonestar 92.5 KZPS is
second off 5.4 to 5.3. Following its shift to a gold-based presentation in
March, Cumulus Media Country 99.5 The Wolf KPLX surges up 3.4 to 4.4. Three
stations tie for fourth: iHeartMedia CHR 106.1 Kiss-FM KHKS (4.2 to 4.1),
Service Broadcasting Adult RB Smooth 105.7 KRNB (4.3 to 4.1), and Audacy
Variety Hits 100.3 Jack-FM KJKK (4.8 to 4.1).

Trending up: Audacy Classic Hits 98.7 KLUV rises 3.1 to 4.0, while co-owned
Regional Mexican La Grande 107.5 KMVK is up 2.4 to 3.6, Sports 105.3 The
Fan KRLD-FM rises 1.6 2.2 2.5, and Alternative Alt 103.7 KVIL moves 1.8
2.0 2.2. Salem Christian AC 94.9 KLTY rises 2.3 to 3.0. Service
Broadcasting Hip Hop K104 KKDA-FM falls 4.1 to 3.2. Cumulus CHR Hot 93.3
KLIF-FM trends down 1.1 .9 .8.
Houston/Galveston

iHeartMedia AC Sunny 99.1 KODA dips 7.5 to 6.8. Univision Regional Mexican
Que Buena 102.9 KLTN rises 5.8 to 6.4. Hope Media Group Christian AC 89.3
KSBJ falls to third down 6.2 to 5.8. Cox Media Group Classic Rock
107.5/106.9 The Eagle KGLK/KHPT is fourth 5.4 to 5.6. Audacy Variety Hits
95.7 The Spot KKHH holds at a 5.5 share.

Audacy Spanish CHR Mega 101 KLOL trends up 2.9 3.3 4.3.
Atlanta

Cox Media Group takes the top four spots in Atlanta. Classic Rock 97.1 The
River WSRV leads despite slipping 8.1 to 7.4. Adult RB Kiss 104.1 WALR
holds at a 7.3 share. News/Talk 750 WSB/95.5 WSBB dips 6.9 to 6.4. AC B98.5
WSB-FM is off 5.9 to 5.4. Tying for fifth are Cumulus Media CHR Q99.7 WWWQ
(down 5.4 to 5.0) and Radio One Adult RB Majic 107.5/97.5 WAMJ/WUMJ (5.1 to
5.0).

Cumulus New Country 101.5 WKHX surges up 3.4 to 4.5, while iHeartMedias
competing 94.9 The Bull WUBL trends 2.1 2.8 3.1. iHeartMedia CHR Power
96.1 WWPW is up 3.2 3.3 4.5. Both Sports stations rise with Dickey
Broadcastings 680/93.7 The Fan WCNN is up 1.5 2.0 2.4 and Audacys 92.9
The Game WZGC up 1.6 2.0 2.2.

Cumulus Classic Rock Rock 100.5 WNNX trends down 2.2 2.0 1.5.
Philadelphia

iHeartMedia Adult RB 105.3 WDAS-FM continues on top with an 8.2 to 7.3
drop. Beasleys duo of Rock 93.3 WMMR (7.6 to 6.8) and Classic Rock 102.9
WMGK (5.4 to 6.2) follow. Audacy Classic Hits 98.1 WOGL rises 4.8 to 5.6 to
tie for fourth. It would then relaunch as Big 98.1 the day after the survey
period ended. WOGL tied with Public News/Talk 90.9 WHYY-FM, which falls 6.9
to 5.6.

Audacy Sports 94.1 WIP jumps up 3.9 to 5.2. iHeartMedia Alternative Alt
104.5 WRFF rises 1.9 2.2 2.4. University of Pennsylvania AAA 88.5 WXPN
trends up 1.4 1.7 2.0.

In its first full monthly following its flip from Soft AC The Breeze,
iHeartMedia Spanish Tropical Rumba 106.1 WUMR rises 1.3 to 1.7.
Long Island

Audacy Classic Hits 101.1 WCBS-FM rises 5.2 to 5.4. iHeartMedia Classic
Rock Q104.3 WAXQ falls 6.8 to 5.3. Cox Classic Rock 102.3 WBAB/95.3 WHFM is
up 4.9 to 5.2. Connoisseur Media Hot AC 97.5 WALK-FM is up 4.1 to 4.7.
Connoisseur Classic Hits 103.1 Max-FM WBZO holds at a 4.2.
Riverside/San Bernardino

Anaheim Broadcasting Classic Hits 99.9 KOLA leads up 7.5 to 7.6.
iHeartMedia Hot AC 104.3 My-FM KBIG trends up 3.1 3.7 4.6. Entravision
Spanish Adult Hits Jose 97.5 KLYY slips 5.3 to 4.4. Univision Regional
Mexican La 101.9 KSCA rises 3.6 to 4.1. Estrella Media Regional Mexican Que
Buena 96.1 KRQB is off 4.4 to 4.0.
San Jose

Empire Broadcasting Country 95.3 KRTY continues its dominance in its final
months down 10.9 to 9.3. Bonneville AC 96.5 KOIT holds steady at a 6.2
share, while sister Classic Rock 98.5 K-Fox KUFX rises 4.4 to 5.3.
Univision Spanish AC Amor 100.3 KBRG and Audacy News 740 KCBS/106.9 KFRC
tie for fourth as both hold steady at a 4.4 share.

Following its flip from AC to Country Bay Country in the first week of the
monthly, Alpha Medias 94.5 KBAY slips 5.7 to 3.7. Alpha Hot AC Mix 106.5
KEZR rises 3.5 to 4.0.
Middlesex/Somerset/Union

Townsquare Media Talk/Classic Hits New Jersey 101.5 WKXW remains on top of
the publicly listed stations down 6.8 to 6.1. SBS Spanish Tropical Mega
97.9 WSKQ holds at 5.8. iHeartMedia CHR Z100 WHTZ is steady at a 4.7.
Audacy Classic Hits 101.1 WCBS-FM falls 5.8 to 4.4. iHeartMedia Classic
Rock Q104.3 WAXQ is off 4.7 to 4.0

iHeartMedia Hip Hop Power 105.1 WWPR-FM surges up 1.7 to 3.7.


///////////////////////////////////////////
NPR Appoints KPCC's Sal LoCurto As Senior Director For Broadcast
Programming Strategy

Posted: 16 May 2022 12:57 PM PDT
https://radioinsight.com/headlines/225995/npr-appoints-kpccs-sal-locurto-as-senior-director-for-broadcast-programming-strategy/



NPR has announced that it has hired 89.3 KPCC Pasadena/Los Angeles Program
Director Sal LoCurto as Senior Director For Broadcast Programming Strategy.

LoCurto has spent the past five years leading KPCCs programming. In his new
role he will oversee the strategic direction of NPRs non-newsmagazine
broadcast programming and oversee relationships with external program
producers.

Prior to joining KPCC in February 2017, LoCurto spent much of his career in
television. He served as Senior Vice President for Program Development and
Original Series at fuse TV, Vice President of Programming for Rave HD,
VP/Marketing for Warner Brothers, and VP/Music Programming and Program
Planning at VH1.

The announcement of LoCurtos appointment at NPR was shared in the following
memo from SVP/Programming & Audience Development Anya Grundmann:



After an extensive national search, we have found an experienced media
professional to help drive the strategic direction of our broadcast
programming (beyond the newsmagazines) and to  Sal LoCurto, a leader in the
news and entertainment sector with experience in commercial media and
public radio, will join us on June 6 as the new Senior Director, Broadcast
Programming Strategy.

Sal notes, This is a fantastic opportunity to work with our exceptional
programming colleagues around the country and NPRs production partners as
we seek new ways to best serve audiences and fulfill our shared mission. Im
truly honored to join NPRs team.

In addition to working collaboratively with divisions across NPR to drive
broadcast initiatives and support strong partnerships with third-party
broadcast and podcast producers, Sal will lead a core team devoted to
supporting NPR Network initiatives. He will also help to build clear and
systematic communication channels with our partners, in collaboration with
our Member Partnership team. He will report directly to me, and he will be
based in Los Angeles.

Among the valuable skills and experience Sal brings to NPR are a deep
knowledge of broadcast best practices and the needs of our member stations.
Most recently as Program Director for Member station KPCC in Pasadena, CA,
Sal was responsible for the stations original local programming and program
acquisitions, scheduling, on-air promotion strategy, and production — among
other things. Under his leadership, KPCC experienced its highest rated nine
months in the stations history. Sal also managed and coached key on-air
talent, including A Martinez who has since joined NPR during his tenure
at the station.

Over his career, Sal has demonstrated a keen eye for strategy in broadcast
and for developing content for Black and Latino audiences. As Senior Vice
President for Program Development and Original Series at fuse TV, Sal
created a strategic roadmap for the networks content development targeting
younger demographics, oversaw the production of pilots and series across
many genres, and supported noteworthy series such as The Hustleand Big
Freedia: Queen of Bounce. Before that, Sal worked as both a media
consultant and as Vice President of Programming for Rave HD at the network
and prior to that has held various positions at Universal Studios, Warner
Bros. and MTV Networks.

Sal has a reputation as a strategic thinker, collaborative leader and
supportive manager who knows how to have fun while doing great work. Were
thrilled hell be joining us at NPR to help us serve our mission to serve
the American public with essential news, culture and context in partnership
with our member stations. We look forward to welcoming him next month!




///////////////////////////////////////////
Phyliss D'Eugenio Joins T95 As Program Director

Posted: 16 May 2022 08:33 AM PDT
https://radioinsight.com/headlines/225974/phyliss-deugenio-joins-t95-as-program-director/



SummitMedia Rock T95 95.1 KICT-FM Wichita has announced the appointment of
Phyliss DEugenio as Program Director.

DEugenio, who will also host a daily airshift, joins from the APD/afternoon
slot at Riverbend Communications Rock K-Bear 101 KCVI Idaho Falls ID where
she has been since 2018. DEugenio also previously served as producer for
the Rod Ryan Show at iHeartMedia Alternative 94.5 The Buzz KTBZ-FM Houston

SummitMedia, LLC welcomes Phyliss DEugenio as the new program director and
daytime personality for T95 (KICT).

DEugenio joins SummitMedia from Riverbend Communications in Idaho Falls,
ID, where she was the assistant program director and afternoon personality
for KCVI-FM.

T95 (KICT) is one of America’s preeminent rock stations, celebrating 40
years in the format and home of the Todd-n-Tyler Radio Empire.

“Phyliss brings a genuine passion for Rock radio and the audiences we serve
both on-air and in the social space,” said Justin Case, SummitMedia
Wichitas director of programming and operations. “She has a love for the
radio business. Her enthusiasm to become part of the Wichita community, and
dive into the local Rock scene, will keep the T95 brand on top and out
front.

“I am beyond excited to take this next step and further my career in rock
radio,” DEugenio added. “Thanks to Justin Case, John Olsen, Randy Chase,
and the amazing people at SummitMedia Wichita for giving me this
opportunity. Im so glad to be a part of the team and cant wait to help
write the next chapter for T95.”


///////////////////////////////////////////
Claudia Gonzalez Joins La Grande 101.5 Cincinnati

Posted: 16 May 2022 08:23 AM PDT
https://radioinsight.com/headlines/225971/claudia-gonzalez-joins-la-grande-101-5-cincinnati/



Radio One Regional Mexican La Grande 101.5 W268CM Cincinnati/101.1 WIZF-HD2
has announced the addition of Claudia La Coqueta Gonzalez as midday host.

Gonzalez joins W268CM from Estrella Media where she hosts En Vivo for
Estrella TV. She has previously worked in radio at multiple stations in
Mexico City and Los Angeles.

Urban One announced this week the establishment of Claudia Gonzalez, On-Air
Personality for Urban One’s Radio One division in Cincinnati. Urban One is
the largest African American-owned multimedia provider of content targeted
to the Black and Urban consumer.

Effective today, Claudia Karina Gonzalez Mendez will officially begin
working as an on-air personality her during the midday shift between 10:00
a.m.- 3:00 p.m. on Radio One Cincinnati’s La Grande 101.5 FM WIZF HD 2
radio station.

Claudia Karina Gonzalez Mendez, also known as Claudia La Coqueta, is a
world renowned, multi-talented artist, celebrity, disc jockey, and
television personality with more than 20 years’ experience as a radio and
television personality in Mexico and the United States. La Coqueta is one
of the most recognizable celebrities in the Spanish broadcasting industry.
Her contributions to the entertainment industry have received international
acclaim and recognition through successful programs such as the television
series “En Vivo” and radio broadcast “Que Buena” aired by Liberman
Broadcasting, Inc., and “Entregas Inmediatas (Immediate Delivery)” aired by
MVS Radio.

“We are excited to have Claudia join our La Grande Team here in
Cincinnati,” commented Dan Abercrombie, VP/General Manager at Radio One.
“We are committed to providing great content to the Spanish Speaking
residents here in the Cincinnati Region and we further strengthen that
commitment now by adding Claudia to the team. Her knowledge, experience,
and passion for our industry are going to be a great fit here.”

“I am very excited to be joining the team at Radio One Cincinnati and I
look forward to contributing to the continued growth of the La Grande brand
and connecting with the Cincinnati community,” said Gonzalez. “I’m thrilled
about the forthcoming possibilities and thankful to the entire Radio One
team for embracing me and allowing me to be a part of the team.”


///////////////////////////////////////////
Frank MacKay Joins WABC As Long Island Division President

Posted: 16 May 2022 07:01 AM PDT
https://radioinsight.com/headlines/225968/frank-mackay-joins-wabc-as-long-island-division-president/



Red Apple Media has appointed Frank MacKay as President of its Long Island
Division helping to grow Conservative Talk 770 WABC New York and 107.1 WLIR
Hampton Bays.

MacKay, chairman of the Independence Party of New York State, has hosted a
daily show on JVC Medias LI News Radio 103.9 WRCN Riverhead since 2012 that
was also syndicated to JVCs Florida markets.

John Catsimatidis, Chairman/CEO of Red Apple Media and 77 WABC Radio, has
tapped Frank MacKay, former Chairman of the New York State Independence
Party and longtime radio show host, as President of 77 WABC Radio’s Long
Island Division on AM 770 and 107.1 FM WLIR, beginning May 10, 2022.

Catsimatidis said: “Frank MacKay has longstanding knowledge of Long Island
media, government, and politics, which will be an asset to this station.
We are excited to expand and enhance 77 WABC Radio’s presence on Long
Island.”

Chairman/CEO John Catsimatidis purchased historic WLIR 107.1 to expand the
reach of radio icon 77 WABC Radio to the east end of Long Island in 2020.
77 WABC Radio has been on the airwaves in the tri-State area for the past
100 years.

Frank Mackay has been a longtime fixture on television and radio.
Throughout his award-winning career, MacKay has conducted over 5,000
interviews with high-profile individuals, ranging from professional
athletes and celebrities to Presidents of the United States, Speakers of
the House, and Senate Majority Leaders.

After becoming involved in the independent Presidential candidacy of Ross
Perot in 1992, Frank MacKay was elected Chairman of the New York State
Independence Party at age 32, the youngest ever in New York State history
to serve as the Chairman of a State political party. MacKay would be
elected twelve times to the position, helping the Independence Party grow
its influence and statewide prominence for three decades.

MacKay is the author of eight published books and his political and media
savvy has been referenced by various media outlets, appearing in hundreds
of national, statewide, and local publications. He holds a Master’s
Degree from SUNY Stony Brook and in 2008 was awarded an Honorary Doctorate
from Five Towns College. He now resides on Long Island with his wife and
four children.


///////////////////////////////////////////
107.9 Sacramento Talks Back As Stunting Continues

Posted: 16 May 2022 06:00 AM PDT
https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/



Update 5/16: After six days of the smart speaker listening back part of the
pre-launch stunt, iHeartMedias 107.9 KSTE-FM Sacramento has moved on to
another new phase.

KSTE-FM is now promoting the recently launched Talkback feature on the
iHeartRadio app featuring listeners leaving messages and song requests.
Clips heard include people making suggestions for the new format, a guy
giving Sacramento history lessons, and statements about current events.

Update 5/10: After six days of looping one or a group of songs, the
stunting on iHeartMedias 107.9 KSTE-FM Sacramento moves in a completely
different direction.

The station is acting today as if its monitoring peoples smart speakers and
airing their recordings with gaps of silence in between. Sweepers are
emphasizing listening such as Listening with anticipation, The New 107.9
and Listening so closely you can almost feel it. A brief edited clip
removing the longer silence gaps in-between is attached.
document.createElement('audio');
https://radioinsight.com/wp-content/images/2022/05/1079kstefm-05102022.mp3

Update 5/9: After launching on Wednesday with the May 4 oriented loop of
the Star Wars theme, iHeartMedias 107.9 KSTE-FM Sacramento continues its
daily themed stunt loops.

Thursday, May 5 brought WARs Cinco de Mayo
Friday, May 6 featured Rebecca Blacks Friday
Saturday, May 7 featured Chicagos Saturday In The Park
Sunday, May 8 featured an hour-long loop of songs about mothers for Mothers
Day including songs such as Three Dog Night Mama Told Me Not To Come, Boyz
II Men A Song For Mama, ABBA Mamma Mia, Fountains of Wayne Stacys Mom,
Carrie Underwood Mamas Song, Loggins and Messina Your Mama Dont Dance, and
The Shirelles Mama Said
Monday, May 9 featured The Bangles Manic Monday
Tuesday, May 10 through Sunday, May 15 featured clips of people talking
themed around smart speakers listening


Original Report 5/4: After Entercom surrendered the license for 107.9 KDND
Sacramento in February 2017 rather than risk having its license renewal
hearing hold up the then-pending acquisition of CBS Radio, iHeartMedia has
brought the allocation back on the air for the first time since.

iHeart, which won the rights to what is currently 107.9 KSTE-FM Sacramento
in FCC Auction 109 last summer for $6,146,000, resumed operations today
with a May 4 oriented loop of the Star Wars theme.

We expect various stunting to continue over the next few days as a new
TheNew1079.com website is promoting a giveaway of Celtic Woman concert
tickets to start on Sunday, May 8 for Mothers Day.

We have reported on multiple rounds of domain registrations made for
KSTE-FM since shortly after the auction last August.

This posting includes a media file:
https://radioinsight.com/wp-content/images/2022/05/1079kstefm-05102022.mp3