What happened to Z-95.7 in San Francisco?

[Adora]

I was used to listening to Gene and Julie in the mornings on 95.7 KISS
FM (San Francisco), but return from a two week vacation to find "The
Drive" instead of KISS FM. What in the world is "The Drive"? And
does anyone know what happened to Gene and Julie and the rest of the
former staff? Did they announce anything on the air? Any insight
into what happened would be appreciated.

Thanks,
Adora

[Mark Roberts]

Adora <adora...@yahoo.com> had written:

| I was used to listening to Gene and Julie in the mornings on 95.7 KISS
| FM (San Francisco),

The station's slogan was "Z-95.7". The "Kiss" slogan is used by
KISQ/98.1, a Clear Channel station (R&B-ish). KZQZ is owned by
Bonneville.

| What in the world is "The Drive"?

Classic-rock format with a "lite" rock presentation, first
introduced by Bonneville in Chicago (WDRV/97.1) a year ago
and proving successful at getting 25-54 male listeners. It may
have a tougher time in San Francisco: KFOG/104.5 occupies much
the same territory with the addition of some newer music.

The presentation reminds me of the old KRVK/98.9 in Kansas City in
the early 1990's -- "The River/98.9 FM/Mellow, easy rock/With less
talk" -- personalities deep, deep in the background, playing
classic-rock standards but none that rocked out too much. The
format was called, at the time, "male adult contemporary". The
playlist is somewhat different, but that whisper-hush-hush
presentation and the intent of the format seem largely the same.

KRVK liked to play entire albums on holiday weekends. I wonder if
"The Drive" will do the same.

The other Bay Area format change in the last two weeks was at 92.7,
formerly rebroadcasting San Jose's KSJO/92.3, becoming
KPTI, a dance-music format. The Radio-Info message-board crowd is
wetting all over themselves for this one, which is amusing to
watch, but it would be nice if KPTI could play more than
six tunes in any given day.

--
Mark Roberts | "Allergan sells each vile of Botox to doctors for
Oakland, Cal.| about $400." -- Oakland Tribune, 4-23-2002
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[Greg The A-Hole]

I think they got replaced by a completely computer-run format with no
DJs. Not even a morning show.

Greg The Asshole
Frequent guest of the Bob Freeman Show
http://www.BobFreemanShow.com