Phoenix Radiowatchers #4

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MICHAEL HAGERTY

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Dec 1, 1994, 7:41:45 PM12/1/94
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Two Phoenix stations have begun the annual blitz of Chrismas music.
KTWC-FM, which signed on in May, went all-Xmas music at Midnight the
day after Thanksgiving...beating last year's all-carols station, KOY-AM
at their own game. KOY is doing holiday music weekends only until Dec. 10...
and will then go non-stop carols until Christmas. KTWC owner Don Jerome
is betting the better quality and earlier availability will translate into
a cume generator for his still-young operation. KTWC is the first FM in
recent memory to go all-Christmas music in Phoenix. Most stations did
holiday music only sparingly during the late 70's and early to mid 80's.
Group W broke away with KMEO-AM five or six years back dropping the
beautiful music for Christmas carols and renaming the station "Cozy 740"
for six weeks a year...but new owner Bonneville flipped it to Radio Aahhs
creating a void that "AM Only" affiliate KOY has filled for the last 2 years.

The Thursday editions of the Arizona Republic report that the FCC
is investigating complaints of signal interference caused by a small
translator for religious station KRDS-FM. KRDS' primary signal is at
105.3...but the stick is located 50 miles northwest of Phoenix...and the
signal is poor to nothing in the populous (and conservative) East valley.
A Scottdale businessman is rebroadcasting KRDS(in mono)
on a translator at 106.7. Urban KMJK, at 106.9, says the translator is
jamming their signal in predominantly black areas of the South Phoenix
area. The FCC confirms it is looking into the matter.

KXAM-AM(1310) continues its evolution from adult standards to talk.
Never able to score even a measurable rating in most books despite a live
local AM-stereo presentation versus KOY's satellite delivered format in
mono, KXAM bagged most of the music after five years and countless
GM's. Current chief Del Hull (ex-KOOL, KUKQ), made the switch...former
Arizona congressman Sam Steiger(who was on KUKQ) handles mornings. G.
Gordon Liddy middays...Ken Hamblin's satellite show from Denver in
afternoon drive...and Bruce Williams late nights. Only resident
jazz expert and musician Vic Caesar remains to play music...in early
evenings. KXAM(which until 1989 was KZZP-AM), has a poor nighttime
signal in much of the metro area....low wattage and a stick in the
East valley don't help the coverage.

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