Big Al
> Lately, I've run across 3 AM stations playing such music. The first
Ann Arbor, Mich. has a really good adult-oriented alternative station,
WAMX, AM 1290. From what I can discern, the station isn't doing well
in terms of advertising revenue, but because they're the sister station
of a very successful mainstream rock station (WIQB, 102.9 FM), even
if they have mediocre ratings, the combo has to be doing better than
when they were simulcasting the FM station on AM.
I really enjoy the station a lot. Their jocks are credible and have
a good amount of knowledge about the music. I would best describe
their format as "classic progressive," meaning that it's probably what
the early progressive stations such as WBCN (Boston) and WABX (Detroit)
would have evolved to, had they not given up their progressive formats.
A sample of WAMX's music:
Crash Test Dummies
Genesis
Kate Bush
The The
Traffic
Joan Armatrading
Bruce Cockburn
E
Tracy Chapman
Talking Heads
k.d. lang
Howard Jones
Linda Ronstadt
I think the station has a chance to become more successful commercially
with the right kind of off-air promotions. Just as account executives
have to convince potential advertisers that radio is an important part
of the advertising mix--that the other forms of advertising alone are not
enough--those in charge of promotions need to use other media to promote
their stations.
For a city of 100,000+, Ann Arbor has diverse demographics, including
a large student population--all of which means that there's no reason
WAMX can't be highly successful. Personally, I hope the station will
stick it out for the long term.
Charles R. Azer <az...@garnet.msen.com>
Strategic Radio Consulting
I'm rather suprised you heard it as far away as you did, as WDJX-AM is
not a hyperstrong station...(It's only about 10 KW...) If you want the
address for a QSL I'll be glad to send it to you.
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>Ann Arbor, Mich. has a really good adult-oriented alternative station,
>WAMX, AM 1290.
Is it just me, or has this set of calls really bounced around for the last
few years? WAMX used to be a great AOR FM station in Huntington, WV...all
the greater for the fact that market could support an AOR at all. (This
was a long time ago, since they called themselves "94 WAMX" when the
station is at 93.7.) Then in the early 80s they adopted a
format-of-the-week, most of them bad: all oldies, MOR, oldies MOR, lite
rock, on and on. About a year into the lurch they dropped WAMX for WRVC
(and their sister station dropped a 60-year-old set of calls, WGNT, for
WTKZ). Two great stations annihilated, a big part of the reason I moved
to New York. :)
Just rambling,
Aaron
--
Aaron Dickey kie...@world.std.com
Often the cats who need the most affection are the ones that are the most
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