Using fan friendly marketing, the Parisian electro duo The Glimps,
comprised of members Christopher Paris and Victor Valdez, spread the
word that once their new video "Please" reached 500,000 views on
YouTube, it would become available as a free download. It didn't take
long. The video "Please" was posted on YouTube (
http://youtu.be/
HrFOHlD4mKY) on September 11, 2012, and reached (and exceeded) their
500,000 views by September 30th. The advertisement was made on The
Glimps' Facebook page. The song and video have received accolades from
both fans and media.
"Please" is a concept song, in addition to being an electro-funk track
that's catchy and has a nice beat. But because The Glimps like to
involve their fans in their music as much as possible, the final
product is always something that they know will be well received. By
allowing their fans to have creative input and feedback on their songs
via Facebook, they've created a very receptive audience for their
music. They simply upload drafts of their songs and allow people to
openly make comments. Once a song has been tweaked per the comments
that were made, it is finalized and a video is made. The Glimps then
upload the video and watch how quickly it hits their targeted number
of views, which are followed by free downloads and there you have it -
viral marketing.
The video "Please" is well produced and directed, with a steamy and
seductive side to it. A group of seemingly nervous corporate workers
are seated in a conference room, as footsteps approach and the door is
opened. A very stern looking, but beautiful woman enters the room, and
it's obvious that she's the boss. She sets her things down on the
table, looks around at everyone, and then does something no one would
ever guess - she gets the "I want you" look, and proceeds to
passionately kiss the male colleague seated next to her. The kiss sets
off a chain reaction as he too gets "the look" and turns to the woman
next to him. This proceeds down the line, becoming steamier all the
while, until the lady seated in the middle gets up and performs a well-
choreographed dance, only to return to "the look" which she then
passes on and it continues until everyone in the room has shared a
little bit of office romance. The video is a somewhat risqué but fun
one that focuses on a group of business people who are end up all
getting intimate with each other, however done in an orderly fashion.
The video then reverses itself hastily, beyond those initial steps and
entrance into the boardroom, where viewers find that the "lady in
charge" had walked past someone playing The Glimps' song "Please."
The single "Please" is available for free download on October 8th,
with an album slated for release by the end of 2012.
The Glimps wish to thank their fans and friends for helping them to
attain their goal of 500,000 YouTube views. Please enjoy the free
download.