Announcing 'Music E-Blast,' A Direct And Economical Way For Artists To Reach New Fans
nicholasg980
Website: http://www.mi2n.com/services/mi2n_IMB.php3
New York and Ft. Lauderdale (July 19, 2010) - Musicians are always
looking for ways to increase their fan base. With MySpace's popularity
teetering out and Facebook becoming overcrowded and cost-prohibitive
on which to advertise, email marketing remains an effective and
economical way for both artists and labels to reach a targeted group
of potential fans.
Mi2N, the largest and oldest online music industry newswire, has
partnered with Inside the Music Business (IMB) to introduce 'Music E-
Blast,' an email marketing service allowing artists and labels to
reach music fans of their particular genre. In conjunction with IMB's
sister company Local Adzine, Mi2N is now offering email campaigns
reaching 25,000 genre-specific fans to help promote everything from
music releases to events & tours. 'Music E-Blast' can reach fans of
virtually every genre of music, including Country, Rock, Hip Hop, R&B,
Dance/Electronica, Jazz, Classical, and Folk-Americana to name a few.
Mi2N and IMB also announced that Oseao Media Group, a digital music
distributor, licensing and publishing company, would be the first
affiliate partner, offering 'Music E-Blast' and other Mi2N PR
marketing packages to its artists and labels.
"For musicians, Music E-Blast is like shooting a bull's-eye," says IMB
Founder and President Eric Kline. "They can take their message and
directly reach people who already have a proclivity to want to check
them out."
Next to music video and radio, 'Music E-Blast' is a great play for an
artist to reach 25,000 potentially new fans. The people who are
emailed have already identified themselves as fans of your genre.
Whether it's a press release announcement of an EP or CD release, a
tour, or just a continuing effort to increase followers and fans,
Music E-Blast, has enormous potential.
"While email marketing has been part of corporate and small business
marketing's arsenal for years, the independent music community has
largely missed out on its potential," noted MusicDish President Eric
de Fontenay. "Email marketing is not just a great way to reach your
fans, but it can be particularly effective when used in conjunction
with social media marketing."
Kline says the service can be expanded to reach millions of fans. "We
have music databases with millions of subscriber email addresses in
most of the major genres. We can reach a broad range of people around
the country or we can target it to a specific city or state. There are
amazing opportunities for artists to use the service."
For more information on 'Music E-Blast': visit http://www.mi2n.com/services/mi2n_IMB.php3
or www.InsideTheMusicBusiness.com
About Mi2N
Mi2N (Music Industry News Network) is the largest online daily
newswire serving the music industry. Since 1998, Mi2N has kept
professionals worldwide informed on the latest developments shaping
their sector by covering nearly every facet of the industry, from new
business models and technological innovations to up-&-coming artists
and emerging trends. Through its Mi2N Music PR service, it has become
a leading PR resource for major and independent music companies around
the world.
http://www.mi2n.com
About Inside the Music Business
Inside the Music Business (IMB) is a brand of products, services and
events created in 1999 by Producer/Director Eric Kline (formerly Sr.
Producer at the Box Music Network).
IMB produces mixers, seminars, radio shows, DVDs, newsletters and
provides tools for success for record labels both large and small and
is committed to providing access for the indie artist.
About Local Adzine
Local Adzine was created by Producer Director Eric Kline and enables
musicians, businesses and others to reach an active, targeted audience
by category or geo-targeted area. With each email blast, Local Adzine
provides tracking - giving you a way to definitively determine your
return on investment.
Local Adzine and its data partners have more than 65 million people in
its online network. These email lists are geo-targeted by city, state
and zip code, and is 100% permission based, double opt in - No spam.