also, if anyone owns/works at a music store and can get that kind of
info for godin guitars, will you email me? thanks in advance for your
time.
--paul
<pcsa...@pobox.com> wrote in message
news:cgao4t$r...@odbk17.prod.google.com...
"John Rethorst" <no...@nowhere.net> wrote in message
news:noone-D28937....@news.telus.net...
> In article <JU8Wc.10203$5q5....@newssvr27.news.prodigy.com>,
> "Steve" <elr...@pacbell.net> wrote:
>
> > I think retail is about twice "cost."
>
> That's my impression too.
>
> --
> John Rethorst
> jrethorst at post dot com
Hi Paul,
In most cases list price (retail) is about twice what the store paid
(wholesale or trade cost), give or take a few bucks and shipping
costs, etc. So a guitar listing at $1000 costs the store somewhere
around $500. They sell it to us for $750 and we feel good because
it's 25% off of list. That's usually how it works.
This is really just a general rule of thumb and things vary from
manufacturers and stores. I've worked at a few music stores and most
places try hard to keep the wholesale prices away from the customers.
So you might find it hard to get info on dealer prices. Try calling
or e-mailing Godin with a dealer inquiry about wholesale pricing.
There is nothing to stop the average Joe from being a dealer of
instruments. They might tell you that you'd have to buy 10 guitars,
but you'd get them for a great price. Then find 9 frinds who want to
go in with you. :)
--Eric Elias
www.ericelias.net www.funkyfolkmusic.com
What are you trying to get at anyway? I don't think you'll get much leverage
on price if you know the wholesale. You might want to look at the Godin
seconds. They come with the same warranty and you can save some bucks. These
are not what most mortals would consider 'seconds'.
As an aside, the guitars are now assembled in the states. This is a pure
marketing move and apparenlty they are now selling more guitars.
Rick
<geekg...@aol.com> wrote in message
news:55dba6df.04082...@posting.google.com...
>There is no email address I know of for Godin (and they too discourage
>internet sales BTW). You'll have a really hard time getting their phone
>number as they are unlisted. It took me a long time to track it down (oops).
>
>What are you trying to get at anyway? I don't think you'll get much leverage
>on price if you know the wholesale. You might want to look at the Godin
A look at Music123 and Musician's Friend will give you a good idea of
a fair price. You can likely do better if you have a couple of good
stores near you, but only by 5% or so. No one's willingly going to
hand out info on wholesale prices. Markups are slim enough as it is.
> No one's willingly going to hand out info on wholesale prices. Markups
> are slim enough as it is.
Well, the markup on a $500 guitar sold for $750 is 50%. That doesn't seem
that slim to me.
Kent
Don
So where do you think the markup goes? A commission to the sales
droid, perhaps, or into the pocket of the store owner? To a small
extent, yes. But mostly it goes to rent, salaries, health insurance
(if any), electricity, inventory insurance, cost of money, cost of
maintaining inventory, and so on. The net profit isn't anywhere near
50%, it's probably (guessing) under 5%.
>
> What are you trying to get at anyway? I don't think you'll get much leverage
> on price if you know the wholesale.
I think I will get significant leverage on the price if I know how
much the store is paying. look at it this way. there are 3 stores in
my area that sell godin guitars, and they all have the same rule about
special ordering the one I want, i.e. I have to pay for it and they
won't give me a refund if I don't like it. I have talked to all these
stores and they all admit that this is sort of stupid and all of them
offered to sell it at a minimum profit to themselves, since they're
not doing anything for me and incurring absolutely no risk and are
essentially a worthless middleman.
another thing is, I have a serious moral problem paying the store any
more than a couple hundred more than what they pay. so much of a
problem that I would rather not buy the guitar than support a buisness
that's going to charge me more than that. this is nyc and all these
guys will try and make a deal with me if they want a sale at all.
it's basically much easier for me to negotiate if I can just tell them
what they're paying and what I think they should charge me. I just
want to make an informed purchase and get the best deal possible, and
knowing the list price is going to help me do that, and keep the
bullshit level to a minimum.
--paul
Most NY stores will match any legit online price, so you just have to
froogle the lowest advertised online price and bring it to them. The
point is, if you can't get it for less online, then it doesn't matter
what the wholesale price is because you can't get it anywhere...
-Dan
http://danadler.com
Rent, overhead, salaries, bank financing.
> But that guitar takes up space x time...
All very good points. I guess I was trying to point out that they aren't
buying the guitar for $500 and selling it for $525. Even with the normal
carrying costs on inventory, advertising, etc., 50% markup is pretty darn
good any way you look at it in ANY retail establishment.
Of course, McDonald's does a lot better on a super-size soft drink which
costs about .04 to provide (and that includes cup, ice, drink, and labor).
:-)
Kent
> So where do you think the markup goes?
Oh, I understand all your points. I was commenting specifically about the
term "markup" which has a specific meaning. If the OP had said "profit" or
"net profit", I would have worded my post differently. 50% markup is great
in any business (well, except for jewelry and guns perhaps) regardless of
whether the net profit is advantageous.
Kent
> >Well, the markup on a $500 guitar sold for $750 is 50%. That doesn't
seem
> >that slim to me.
> Rent, overhead, salaries, bank financing.
Now you're talking about net profit, not markup. Look, I've made this
comment in two other posts. 50% markup is pretty darn good in most retail
sectors. Whether or not the business is run efficiently enough to realize
effective profits is another issue altogether. Anyone remember Mars Music?
Kent
"Kent Kingery" <m...@kentkingery.com> wrote in message
news:6ltWc.4771$gQ7...@newssvr23.news.prodigy.com...
Space x time. Shelf life of a single unit of McDonald's food is measured in
minutes. It's out the door. Non perishable large items need a large markup.
Standard markup in a small grocery store where stuff moves out pretty evenly
and quickly. 25-30% (cheap good price small store) to 75-100% (Sheetz type
franchise driven by parking lot space). Supermarkets markup 10-20% or more
due to buying power. 50% markup is not a lot for something that's not going
to walk out of the store in a day or a week. Generally if people say 10% or
5% markup is going out of their stores they are lying. Sure, you have to
move stuff that doesn't want to when you make a mistake or the market
changes, in this case it's worth it to free up the space for something that
will go and you will see deals for cost or even less sometimes, because
something else is going in and that loser sale will produce money to stock
your space with something that will produce profit. If it isn't going out it
can't bring *anything* in unless it's a Gibson, a D'Angelico, something that
catches the eye or mind and gets fannies inside to buy something within
their economic range. Aw, now I'm talkin' about the economic range of
fannies, which is almost unlimited...
dj