Apple unveils online music store for Windows
Associated Press
San Francisco, October 17
It was a strange sight on Thursday -- Steve Jobs touting a Windows
product. But the chief executive of Apple Computer Inc had a perfectly
sensible motive.
In a move to reach the masses who use computers based on Microsoft
software, Jobs unveiled a Windows-compatible Apple iTunes Music Store,
an Internet song-downloading service that has proven successful among
Macintosh users.
But Mac users comprise only about three per cent of the
computer-buying public, and now Apple is entering a market crowded
with rival music services for the Windows world.
For its Windows launch, Apple managed to pull some exclusive deals
that it hopes will help it maintain its lead in the legal music
downloads market. Jobs said last week that Apple has 70 per cent
market share, with more than 13 million songs sold since the music
store was launched on April 28.
"And that was just on a Mac," Jobs said.
Now that the store has been revamped to work on Windows computers as
well, Jobs said the company aims to sell 100 million songs by the
store's first anniversary. "iTunes is probably the best Windows
application ever," Jobs said.
Apple has signed an exclusive partnership with America Online, linking
songs from the AOL Music site to the iTunes store. New features also
have been added to iTunes. They include audio books, with the help of
an exclusive deal with Audible.com; the ability for parents to give
their children a monthly "allowance," or a set account with the store;
gift certificates; and preferred playlists of celebrities.
The main new feature, however, is Windows compatibility. "This is a
feature a lot of people thought we'd never have until ... hell froze
over," Jobs said during a media event that included a live performance
by singer Sarah McLachlan and Web video conferences with the Rolling
Stones' Mick Jagger, rapper Dr Dre, and U2's Bono.
In a nod to how Apple helped jump-start the online music download
business, winning liberal licensing deals from all five major record
labels, Bono called Jobs "the Dalai Lama of integration." Apple faces
stiff competition from rivals such as the revived Napster 2.0 and
MusicMatch. Napster, for example, will have a half-million songs when
it officially launches on October 29; Jobs said iTunes will carry more
than 400,000 by then.