That's not the reason, far from it. This is actually thought the wrong
way around. Of course tastes change but that doesn't explain why people
will still buy Toscanini and Furtwängler. People take what's on offer
and the offer is what has chances of selling, so you mostly get the safe
stuff (the sacred cows) and the new stuff people *talk about*.
This is the main offer. People do not buy or discuss what they like,
this is not the business of selling the song that plays on the radio,
they buy or discuss what others talk about. They'll go to Paavo Järvi's
or Thielemann's Beethoven because someone has written a review of the
latest concert or of the latest CD's they made. They'll buy Rattle's
Sibelius because it is Sibelius anniversary year and Sir Simon has
brought the Berlin Philharmonic to London to play them. That's the talk,
the curiosity, not this other cycle made 15 or 30 years ago by someone else.
Solti is in the archives now, together with the litany of conductors who
have made one or more Beethoven cycles without ever becoming sacred
cows. He's there with Jochum and Weingarner, with Abbado (watch out for
the Bigbox 10 years after his death) and Schuricht, they were all good
but they're not worshipped.
--
Lionel Tacchini