On Sep 4, 2:47 pm, Oscar <
oscaredwardwilliam...@gmail.com> wrote:
> So did the John Sibelius screw-up happen when you were the $100,000+ VP of Sales and Marketing at MHS? Or, were the damned proofs approved by one of the donut-eating grunts?
Actually, my pay was more in the $120,000-per-year range when that
screw-up occurred. It's a small screw up that pales in comparison to
the lengths MHS went to to bring that set to its members.
I had already issued Vanska's Sibelius symphonies as a box set through
MHS when the EMI/Barbirolli set was reissued in 2000. I thought it
would be a good set to offer during the holidays, but I didn't think
it warranted our manufacturing. Ergo, I made arrangements to buy
finished goods through Angel, USA. Unfortunately, after we had already
advertised the set, Angel informed us that they would not be able to
supply finished good in the quantities I needed for projected sales.
We made the decision immediately to convert the set to an MHS-
manufactured set. Parts and masters were supplied by EMI UK. We were
under the gun, but we knocked the set out in record time.
The problem with "John" on the CD labels wasn't MHS' fault directly.
In fact, it couldn't be our fault as our database had the names of
every composer entered into it. Those names were spit out of the
computer to appear the same on product, in catalogs and in
advertisements. the beauty of the system was that we only had to get
the composer name right once, ie: right in the system. After that, we
had a high level of confidence that things would come out correctly.
The screw-up on the CD labels actually occurred at the CD
manufacturing plant. They were sent the e-files for the CD label film.
Before they went online, they called our proof department to get a
final verbal OK on the labels. Apparently, they misunderstood our
person pronouncing "Jean" using the French pronunciation (sounds like
"John") with the American pronunciation of "John," most likely because
in the USA, Jean is pronounced as "gene." So they went ahead and
stripped out the "Jean" and inserted "John" on all the CD labels.
Being a rush job, we didn't discover the problem until we received the
manufactured sets from the plant. At that point, I really wasn't going
to demand a fix. After all, John is just English for Johan, which WAS
Sibelius' christened name. Besides, what asshole besides a guy like
Oscar would think the mistake was big enough to get one's panties in a
wad over?
You'll notice that the name "Jean" appears printed correctly on this
set every place except on the CD labels, ie: on the booklet and tray
cards.
The set proved to be a decent seller for us. Plus, I got EMI to give
me the right to use the set as a loss leader to attract new members to
compensate for their inability to supply me with finished goods.
As far as my salary, the screw-up had no effect on my Xmas bonus that
year, which was in the 20%-of-salary range.
Thanks for giving me a forum to relate this bit of behind-the-scenes
fun!