Accenture ends relationship with Tiger Woods
By Ilaina Jonas
Reuters
Sunday, December 13, 2009; 6:04 PM
NEW YORK (Reuters) - Technology outsourcing and consulting firm
Accenture Plc on Sunday said it was ending its six-year sponsorship
arrangement with golfer Tiger Woods, who is embroiled in a scandal
involving extra-marital affairs with numerous women.
"Given the circumstances of the last two weeks, after careful
consideration and analysis, the company has determined that he is no
longer the right representative for its advertising," Accenture said
in a statement.
Woods had appeared in Accenture's print, television and online ads.
Accenture's move comes a day after razor maker Gillette's statement
that is would limit the role of the No. 1 golfer in the world in its
marketing and Woods' own decision to step away from golf in order to
repair his life.
The announcement by Procter & Gamble's Gillette, which had featured
Woods in its razor ads, was an early sign the sex scandal already was
taking its toll on his marketability as a global sports idol.
Woods is estimated to earn $100 million a year from his various
endorsement deals.
Woods, 33, confessed to "infidelity" in his marriage to his Swedish
wife Elin Nordegren as allegations of multiple extra-marital affairs
rocked his life and career.
Other major commercial backers have said they are standing by him but
AT&T, while also expressing support for Woods and his family, said it
is evaluating its relations with him.
Commercials featuring Woods have disappeared from prime-time TV.
Woods has won 14 major titles and 71 PGA Tour events and is the first
athlete to earn $1 billion. He is believed to be the wealthiest sports
personality in the world.
Nevertheless, several of Woods' biggest celebrity endorsement
sponsors, which include Nike, PepsiCo's Gatorade and Electronic Arts,
recently said that they continue to support their commercial icon.
On his website on Friday, Woods admitted for the first time to
infidelity after earlier admitting "transgressions." He did not
mention specific affairs but asked for forgiveness and said he would
leave golf for an indefinite period "to focus my attention on being a
better husband, father, and person."
What pierced Woods' larger-than-life persona, propped up by lucrative
endorsement deals and polished by the media and adoring fans, was a
minor early morning car accident outside his Florida home on November
27.
Speculation that the accident was provoked by a blazing quarrel
between Woods and his wife over his affairs rapidly ballooned into a
full-fledged sex scandal.
(Reporting by Ilaina Jonas and Pascal Fletcher; Editing by Bill
Trott)
Hey, ASSHOLE.... I don't cheat on my wife. I control what hangs
between my legs. It does not control me. And that is why I ain't a
NIGGER. Like THIS clown. That's all he is DESPITE what the LYING MEDIA
spins your way and gets you to believe. He's NOTHING but a TOM-CAT
NIGGER. Home is where he hangs his hat. He has women all over 'his
territory'. Just like the animal that he fucking is. I am respectable
and loving to my wife. So don't you EVER compare ME with this sorry
black bastard. He don't fit. He can't fit. He only IS what you MADE it
possible for him to be. Just like your nigger-boy Oboma there. A
token. They didn’t do a thing but TAKE.
That's not much of a challenge is it? TNMM is the intellectual
equivalent of the stuff that acculuates around the base of a subway
toilet. And that's about the nicest thing I can say about him.
Oh, that and it's easy to control your junk when women, men and small
farm animals will have nothing to do with you.
Would you want that slack jawed moron drooling on your shoes? Mr Woods
probably wouldn't either.
Congrats to you for replying to previous post. If you weren't being
controlled above as you say about that, you are now being
controlled for responding to this post. I hope you can
find your way out of this tangled web...but I have my
doubts. Good luck. You sure aren't alone.
That's okay with him, he's got his hands and a jar of vasoline.
I'd bet his hand turns him down on a regular basis.
Sick? Stupid? Hateful? Ignorant?
Off Topic. Disgusting. Repugnant. Moronic...
There's no good way to characterize it.
Good looking guy, sudden fame, world's greatest golfer,
multi-millionaire over night.......couldn't handle it. Swelled head
(little one, too).
Interview this morning on the Today Show with one of them. Crying her
heart out. Beautiful blonde gal with a young son.
She knew what she was doing, too. They all did.
Offers from Playboy pouring in.
The entire episode is disgraceful.
The fact that he only goes for white woman, including wife, must
really make you tear your hair out.
Good.
Tiger is good looking? The money is good looking.
Skanking looking good.
Teacher: "Whoever answers the questions I ask, first and correctly
can leave early today."
Little Johnny says to himself "Good, I want to get outta here. I'm
smart and will answer the question."
Teacher: "Who said 'Four Score and Seven Years Ago'?"
Before Johnny can open his mouth, Susie says, "Abraham Lincoln."
Teacher: "That's right Susie, you can go home."
Johnny is mad that Susie answered the question first.
Teacher: "Who said 'I Have a Dream'?"
Before Johnny can open his mouth, Mary says, "Martin Luther King."
Teacher: "That's right Mary, you can go."
Johnny is even madder than before.
Teacher: "Who said,'Ask not, what your country can do for you'?"
Before Johnny can open his mouth, Nancy says, "John F. Kennedy."
Teacher: "That's right Nancy, you may also leave."
Johnny is boiling mad that he has not been able to answer to any of
the questions.
When the teacher turns her back Johnny says, "I wish these bitches
would keep their mouths shut!"
The teacher turns around: "NOW WHO SAID THAT?"
Johnny: "TIGER WOODS. CAN I GO NOW?"
That's funny Robert. I was thinking about the first part of your
post with Christmas break. It reminded me of the last days
of every school year. You sit at your desk...while the
teachers hand you out papers to fill out...and the teachers
couldn't care less if you get the answers right or not.
It's not regular school work. Perhaps, you can describe
what I'm talking about better than I can called:
"The last days of the school year and what is happening"
and, are the teachers sad about that day...losing
certain students? Do teachers ever get nervous on the
first days of school like kids do?
Jeff
This is the natural result of creating a "24/7" news cycle, with endless
holes to fill with pretty flypaper for a billion eyes.
dmh