Wow. Simply wow.
<fas...@my-deja.com> wrote in message news:8u50dl$5a8$1...@nnrp1.deja.com...
> If someone already posted this, I'm sorry. No time to check the 100's of
> posts. If so, skip it. It's a lousy article, practically declaring Sega
> dead. Probably not worth reading.
>
>
>
> http://www.salon.com/tech/log/2000/11/03/sega/index.html
>
>
> Who will save Sonic the Hedgehog?
> After four straight quarters in the red, Sega needs a savior. Enter
Microsoft.
>
> - - - - - - - - - - - - By Jim Lynch Nov. 3, 2000 | Sega is the Russia of
> the video-game industry, a former superpower now rotting away, unable to
get
> a grip on its problems and build a prosperous future for itself. The
company
> has dwindled away since its glory days with the Sega Genesis and is now on
> its last legs as a hardware maker. And like the former Soviet Union, it is
in
> desperate need of some outside help.
>
>
> Since there's no IMF to bail Sega out, aid will have to come from a
different
> source. Enter Microsoft. The software giant is moving aggressively into
the
> video-game industry with its upcoming X-Box system. Sega could be a tasty
> morsel for the software giant to devour as it girds for an all-out battle
for
> video-game supremacy with Sony and Nintendo.
>
>
> Last week Sega reported a quarterly loss of $204.6 million -- its fourth
> straight consecutive shortfall. Desperate, the company is promising to
retool
> its business, moving away from hardware and toward becoming a software
> provider to multiple hardware platforms. Sega has also announced that it
> would license its Dreamcast technology for use by other hardware vendors.
>
>
> Sega deserves a pat on the back for finally admitting that its business
model
> isn't working and for trying to retool itself as a software-only company.
But
> will it be enough to pull the company out of its death spiral and bring it
> back to profitability? Don't count on it. Sega still has to execute its
new
> strategy, and there's no guarantee it will succeed.
>
> Sega started out in 1951 in Japan as Rosen Enterprises, an export company.
> Later it merged with a jukebox company, changed its name to Sega (which
came
> about as a contraction of "Service Games") and jumped into the
coin-operated
> game industry.
>
>
> In the 1980s the company released the Sega Master System, hot on the heels
of
> the Nintendo Entertainment System. Though SMS had better technology, it
never
> caught on the way Nintendo's system did. SMS trailed NES until the late
'80s
> when Sega got a jump-start on the 16-bit market by introducing the Sega
> Genesis. Genesis was Sega's high point in the industry, competing
effectively
> with the rival Super Nintendo Entertainment System throughout the late
'80s
> and early '90s. Unfortunately, as the life of Genesis began to ebb away,
Sega
> made a near-fatal error by releasing its next piece of hardware, the
> ill-fated Sega Saturn.
>
>
> Sega Saturn was too hard for developers to program for and subsequently
> lacked enough high-quality games to attract gamers to the system. Slowly
but
> surely, it wilted under the onslaught of Sony's PlayStation and, later,
the
> Nintendo 64. By this point Sega had slipped into the No. 3 slot among
> video-game makers, a terrible place to be in such a competitive market.
>
>
> The Sega Dreamcast, released in 1999, was widely regarded as an
opportunity
> for Sega to jump ahead of Nintendo and Sony, both of whom were still
> supporting older consoles that were beginning to show their age. Although
> Dreamcast has sold well in the United States, the costs of producing it
have
> kept Sega in the red.
>
>
> The latest blow to Sega's position arrived with the recent launch of the
> PlayStation 2, which forced Sega to cut prices on Dreamcast and incur an
even
> higher loss for each Dreamcast produced. To make matters worse for Sega,
next
> year Nintendo has a new console coming and Microsoft is jumping into the
> console market with its X-Box video-game system. To its credit, Sega has
> finally seen the handwriting on the wall. Video-game hardware has just
become
> too brutal a marketplace, and Sega is massively outgunned financially by
all
> three of its rivals.
>
>
> Although some Sega fanboys will recoil at the very idea, a marriage
between
> Sega and another company makes a lot of sense. Hardware aside, Sega has
some
> very attractive assets including some of the most recognizable video-game
> properties around: Sonic the Hedgehog, Phantasy Star, various and sundry
> sports titles, Ecco the Dolphin and many others.
>
>
> It's doubtful that Nintendo would be interested in such a deal, given its
own
> powerful video-game franchises like Mario, Zelda, Metroid, etc. Sony also
has
> its own franchises, along with nearly every other developer under the sun
> already involved with making games for PS2. So that leaves us with one
likely
> candidate to purchase Sega: Microsoft. Microsoft has already worked
closely
> with Sega in providing the Dreamcast's operating system (a scaled-down
> version of Windows), and Sega would be an invaluable asset to Microsoft's
> attempt to penetrate the video-game industry.
>
>
> Sega's franchises would also be a great way for Microsoft to quickly
> guarantee AAA-quality titles for the X-Box. So don't be surprised if you
see
> Sonic the Hedgehog standing in front of a Windows logo someday. In the
long
> run, assimilation might be the only hope left for the shriveled remains of
a
> former video-game superpower. How sad.
>
>
> salon.com | Nov. 3, 2000
> - - - - - - - - - - - -
>
> About the writer Jim Lynch is a consultant, writer and editor. He is a
> frequent contributor to ZDNet, PC Magazine, MSNBC, Forbes, Express.com,
> eWeek, The FamilyEducation Network and Computer Gaming World. Sound Of
>
>
>
> Sent via Deja.com http://www.deja.com/
> Before you buy.
I thought you were going to stop trolling (er, posting)?
Actually, after playing Sonic Adventure, I think Sonic is past saving.
He's been turned into Poochie the dog!
<fas...@my-deja.com> wrote in message news:8u50dl$5a8$1...@nnrp1.deja.com...
> If someone already posted this, I'm sorry. No time to check the 100's of
> posts. If so, skip it. It's a lousy article, practically declaring Sega
> dead. Probably not worth reading.
>
>
>
I don't think many people realized that drastically cutting the price of the
Dreamcast was as damaging as it was. All we cared about was "Look how cheap
the system is! You have to get one now!" and "The Dreamcast is half the
price of the PS2, we definately have the system to buy this year!". Sega
incurred an even HIGHER loss per Dreamcast produced, definately a stinger.
Throw in the fact that Sega is probably mailing out quite a few $150 rebate
checks, and it compounds the losses. Sure, they will get some of that back
in a year or so as people continue to pay for Seganet by the month. But
Sega needs money NOW, they are in serious debt right now and need help, they
NEED someone to buy them out or to team up with them or we may never see
another Sega console ever again.
> The latest blow to Sega's position arrived with the recent launch of the
> PlayStation 2, which forced Sega to cut prices on Dreamcast and incur an
even
(Dreamcast for sale, send e-mails with offers)
<paging Mr. Gates, paging Mr. Gates....please save us>
"Checkmate" <Lunati...@The.Edge> wrote in message
news:MPG.146fb4bea...@news.alt.net...
> Felching article from server...
>
> On Sun, 5 Nov 2000 21:07:47 -0500, Scott Simpson put forth the notion
> that...
>
>
> > OUCH. I seriously hope another company bails out Sega soon or we may
never
> > see a Dreamcast 2. And I am NOT a Sony Fanboy, or any other fanboy for
that
> > matter. I only own a Dreamcast system, and love every game I own for
it. I
> > am really really worried about the future of Sega in a year or two.
>
>
> Sony's delivery fuckups will most likely help Sega this Christmas,
> especially with the DC selling for half the price.
> --
> Checkmate
>
If you really want to give Sega a serious infusion of cash
immediately, run out to your local store and buy some games :) That's
where they make the money :)
On Sun, 5 Nov 2000 21:14:02 -0500, "Freakman" <ff...@yahoo.com> wrote:
>> The latest blow to Sega's position arrived with the recent launch of the
>> PlayStation 2, which forced Sega to cut prices on Dreamcast and incur an
>even
>> higher loss for each Dreamcast produced.
>
When the DC if finally dead, what are the trolls gonna do then?
"Freakman" <ff...@yahoo.com> wrote in message
news:8u53qn$qtae$1...@ID-51478.news.dfncis.de...
>I don't think many people realized that drastically cutting the price of the
>Dreamcast was as damaging as it was. All we cared about was "Look how cheap
>the system is! You have to get one now!" and "The Dreamcast is half the
>price of the PS2, we definately have the system to buy this year!". Sega
>incurred an even HIGHER loss per Dreamcast produced, definately a stinger.
Sega has to hold the line on the DC's price and allow economies of
scale and component price reductions to catch up with it. They were
roughly breaking even at the old price, and with the economies of scale
they're enjoying with the increased sales they're likely losing less than
$50 U.S. a unit, which isn't bad compared to the huge subsidy Sony is
sinking into each PS2.
What would really benefit Sega would be for the yen to drop. The high
yen is killing Sega because it makes the Dreamcast more expensive to sell
outside of Japan, and it reduces the value of the profits (yes, profits)
that Sega of America is earning each quarter.
The suggestion that Sega is abandoning its commitment to hardware is
innaccurate, though it's something that Sega's happy to let analysts
convince themselves of for the time being. In fact, Sega's commited to
the Dreamcast architecture. A next-generation Dreamcast arcade
architecture (Naomi 2, which pushes 10 million polygons a second already
and may be capable of more once developers learn to harness it better) has
already debuted. Sega is working to reduce the Dreamcast's motherboard
down to a single chip, which will down-the-road allow them to save money
on producing Dreamcast consoles and allow the Dreamcast to be integrated
with set-top boxes, wireless phones, and PDAs in a cost effective manner.
Sega intends to offer content to these Dreamcast-enabled devices. A
Dreamcast PC card looks set to debut in Japan soon, too. Rather than
abandoning hardware, Sega has actually re-affirmed their commitment to it
and intend to make it more ubiquitous.
That said, there is talk of Sega re-releasing some of their classic
games on the PSX and Game Boy Colour. This will generate a much needed
cash infusion, and raise the profile of some of their franchises to the
benefit of the Dreamcast sequels. Rumours insist that Sega is secretly
planning to release games on other next-gen platforms through "ghost
developing" deals with other publishers. Time will tell if these are just
rumours or not, but the fact that the rumours have them doing it secretly
suggests that in the long-term they're still committed to their own
platforms.
>Throw in the fact that Sega is probably mailing out quite a few $150 rebate
>checks, and it compounds the losses. Sure, they will get some of that back
>in a year or so as people continue to pay for Seganet by the month. But
>Sega needs money NOW, they are in serious debt right now and need help, they
>NEED someone to buy them out or to team up with them or we may never see
>another Sega console ever again.
CSK, a major Sega shareholder, has remained committed to Sega and
infused cash into it recently. Sega has friends and allies and people who
still believe in it.
|||Steven Hurdle|||
> The latest blow to Sega's position arrived with the recent launch of the
> PlayStation 2, which forced Sega to cut prices on Dreamcast and incur an
even
Yes, not only did the PS2 *NOT* make a profit, it cost Sony so much
that it wiped out ALL the profit from their other divisions plus
costing them almost 600 million dollars besides!
Please apologize.
I'm not a troll. I'm a Sony fanboy. And I stay in the Sony ng.
"Jak Crow" <new...@werewolves.org> wrote in message
news:8u581r$b91$2...@nntp1.ba.best.com...
> In alt.games.video.sony-playstation2 Jerry <jerryl...@mail.com> wrote:
> > Actually, Sega doesn't need the money. Their parent company has money to
> > burn, and lots of it. They will eventually, however, realize Sega is
> > clueless as a business and attempt to cut their losses.
>
> > When the DC if finally dead, what are the trolls gonna do then?
>
> Dunno, Jerry. What are you gonna do?
>
>
So you're just stupid?
http://www.salon.com/tech/log/2000/11/03/sega/index.html
Who will save Sonic the Hedgehog?
...If you think about it, the only thing that's really lost if Sega goes
software only is pride. Who cares if they actually make the hardware or not?
Maybe a fanboy. But if it makes financial sense and survival itself for
Sega, then I would rather have them make software for the next 100 years
instead of running itself into the ground and disappearing like SNK. Death
to SEGA. Long live SEGA.
<fas...@my-deja.com> wrote in message news:8u50dl$5a8$1...@nnrp1.deja.com...
The bottom line with any new game system is that you will lose money the first
and possibly the second year of existence and then hope to recoup the money.
If you can have a long running system like the Playstation, you stand to make
alot more money. Sony charges a $15.00 per unit fee to third party publishers.
To put this in perspective, there have been 70 million Playstations sold. If
they averaged 5 software titles per unit sold (a low figure because of how many
people are on their second or third machine), that would equate to 350 million
games sold. Take that and times it by the $15.00 per unit licensing fee and
you have over $5 billion dollars that Sony has made on licensning fees on the
software alone. Add in systems, joysticks, memory cards and the rest and you
have a tremendous profit.
Sega is hoping that by getting more systems out there, they can keep the third
party software coming and collect more licensing fees. They also make alot of
their own software, so this is even more money for them.
Last thing to keep in mind is that the more people who buy Dreamcasts, the more
people who will sign up for their online service. They have 100,000 now and if
they can get to their projected goal of 500,000, that would be over $10 million
a month in subscription fees, not counting selling advertisement. So they are
taking a loss now, but they are building for down the road. Next year they
should get back in the black for the quarter and the bleeding should stop.
Tom Zjaba
Tomorrow's Heroes
http://tomheroes.com
"Kevin" <g...@gte.com> wrote in message
news:8u5aie$qos1$1...@ID-51478.news.dfncis.de...
> I can't believe I'm reading at least 15 admitted Dreamcast owners
admitting
> that their system is on the way out and that their company is going to be
> non-existant in a few months. OK, maybe I can believe it. Make me #16.
> I'm a DC owner, and I don't see my system's company lasting much longer.
My
> system will still work after Sega goes bankrupt though, and that's all
that
> matters.
What I can't believe is that you have gone to all the trouble to make the
following different userids to appear to be more than one person:
Kevin
PS2 Fanboy!
Freebird
5
Mike
Theo225
George Lent
RipTornRider
Trent
and however many more after I got tired of looking. All of the above were
posted from:
NNTP posting host: pppa3-resaledublinb1-3r7234.saturn.bbn.com (4.54.213.0)
within about a 30 minute period. The writing style in every message is the
same too. Trolls don't even try hard anymore...
I'd think someone like yourself would be playing that "awesome" PS2 that you
no doubt own instead of wasting your time trolling Usenet.
--
Raymond
remove "suchiepai" for email
>What I can't believe is that you have gone to all the trouble to make
>the following different userids to appear to be more than one person:
>Kevin
>PS2 Fanboy!
>Freebird
>5
>Mike
>Theo225
>George Lent
>RipTornRider
>Trent
>
>and however many more after I got tired of looking. All of the above
>were posted from:
>NNTP posting host: pppa3-resaledublinb1-3r7234.saturn.bbn.com
>(4.54.213.0)
Now *that's* just sad.
Good eye, Raymond.
--
-Mike
Michael R. Baraniecki
uni...@netcom.com
http://www.geocities.com/prowl
Space Ghost sounds and Videogame MIDIs
- Voted #1 by those asked which site they never want to see again
> Bad, bad news from the Sega camp. I've had my Dreamcast for over
> a year and seen this report and that report about how Sega was in
> trouble but never really thought about it much. I'm really
> starting to get worried about how long Sega has left before being
> bought out, or just plain going bankrupt.
I don't think you need to worry about that. They have solid financial
backing, and CSK has nothing to gain from forcing Sega into
bankruptcy. I think the turnaround operation can happen in an orderly
fashion.
Kjetil T.
Its been out since 1998. 18 months would not be decent. 18 months would
be pathetic. I think the DC can last a good 4 years. Heck the Saturn
did terribly in the US and it last at least 2 years.
--
All Purpose Cultural Randomness
http://www.angelfire.com/tx/apcr/index.html
"Mark Berger" <mberg...@vax2.winona.msus.edu> wrote in message
news:fpbc0t412ugmsm4nm...@4ax.com...
In article <EhqN5.14870$mC.9...@monger.newsread.com>,
"Raymond McKeithen II" <rfmc...@suchiepaijas.net> wrote:
>
>
> What I can't believe is that you have gone to all the trouble to make the
> following different userids to appear to be more than one person:
> Kevin
> PS2 Fanboy!
> Freebird
> 5
> Mike
> Theo225
> George Lent
> RipTornRider
> Trent
>
> and however many more after I got tired of looking. All of the above were
> posted from:
> NNTP posting host: pppa3-resaledublinb1-3r7234.saturn.bbn.com (4.54.213.0)
>
> within about a 30 minute period. The writing style in every message is the
> same too. Trolls don't even try hard anymore...
>
> I'd think someone like yourself would be playing that "awesome" PS2 that you
> no doubt own instead of wasting your time trolling Usenet.
>
> --
> Raymond
> remove "suchiepai" for email
>
>
>Checkmate, do you really think that Sega cutting the cost of the Dreamcast
>is HELPING them? They are losing even MORE money per system then they were
>before, and still not selling enough systems to break even.....not even
>close to breaking even. I'm sure they have sold more DC's in the last few
>months then they were selling with the $200 price tag, but not nearly enough
>to even make a SMALL DENT in their debt. Checkmate, trust me guy, I am a
>proud Dreamcast owner and think it kicks the shit out of any system out
>their right now including the PS2, but I am not stupid. I know when things
>look bad for my favorite system, and they definately look bad right now. I
>will not lie and try to cover up Sega's financial problems, they are very
>very bad and have been spoken about in dozens of articles in magazines and
>on the web. It is a known fact that Sega is looking into other ways to make
>money because they are taking a beating in the console competition. I LOVE
>my Dreamcast, but I will not try to defend a company that is going down the
>drain in a hurry.
Sega is owned by a company with very deep pockets. They have time and
room to find a new strategy.
Trauma
|injured plea crushed destiny
|deep down trauma hounds run to corrode integrity
>> The latest blow to Sega's position arrived with the recent launch of the
>> PlayStation 2, which forced Sega to cut prices on Dreamcast and incur an
>even
>> higher loss for each Dreamcast produced.
>
>I don't think many people realized that drastically cutting the price of the
>Dreamcast was as damaging as it was. All we cared about was "Look how cheap
>the system is! You have to get one now!" and "The Dreamcast is half the
>price of the PS2, we definately have the system to buy this year!". Sega
>incurred an even HIGHER loss per Dreamcast produced, definately a stinger.
>Throw in the fact that Sega is probably mailing out quite a few $150 rebate
>checks, and it compounds the losses. Sure, they will get some of that back
>in a year or so as people continue to pay for Seganet by the month. But
>Sega needs money NOW, they are in serious debt right now and need help, they
>NEED someone to buy them out or to team up with them or we may never see
>another Sega console ever again.
Sega is owned by another company.
It's called "rounding," dipshit. And the PS2 is NOT going to make
money. Not when they need to sell fourteen fucking games per every
console to make money, and they're only selling 1.6. The value of
Sega's unique franchises (SegaSports, Sonic the Hedgehog, Phantasy
Star, etc.) are important assets that are not included in the raw
numbers of how much money changed hands. In addition, their ISP
business is nearly pure profit for Sega, and in the years to come it
WILL be a potent earnings boost for their company. Looking at their
business strategy from an unbiased point of view, you will discover
how many things they are actually doing right and how much money they
will be making once they recoup the development costs from the
Dreamcast and Seganet.
-- M.
Anyway I dont cater to foul mouth lil punks who cant have a conversation
without talking filth !
No matter how much you whine , bitch or moan about it ! Sega has been in the
Red for many years and all the online gaming in the world and great 1st
party launch titles wont get them out of it anytime soon .
"Mark Berger" <mberg...@vax2.winona.msus.edu> wrote in message
news:fs3e0tou4r74rm247...@4ax.com...
>Last week Sega reported a quarterly loss of $204.6 million -- its fourth
>straight consecutive shortfall. Desperate, the company is promising to retool
>its business, moving away from hardware and toward becoming a software
>provider to multiple hardware platforms. Sega has also announced that it
>would license its Dreamcast technology for use by other hardware vendors.
Everyone is putting far too much into this.
According to IDG.net, Sony of Japan has fallen deep into the red,
posting a net loss of 68.5 billion yen (US $634 million) against a net
profit of 64.9 billion yen in the same period last year.
<snip>
It is time for the hardware wars to end, there are too many consoles out
now and with two more coming out next year, my entertainment center is
going to be damn crowded. I would like to see a console with standardized
hardware that could be made by different companies (like a cd player, vcr
or dvd player) and software companies could just make software for the
standarized hardware. This would include all of our favorites: Nintendo,
Sega, Square, Konami, etc.
This way, everyone wins. All the great software developers can concentrate
on what they do best, software. A standardized console will have a huge
penetration considering there is no technological competition and every
title has a chance to sell millions of copies. The hardware companies will
then be able to do what they do best, manufacture hardware. Hardware
manufacturers can compete with each other in pricing and extra features,
such as dvd playback and whatnot. The software companies and the hardware
manufacturers can have a standards committee to discuss the new hardware
that is in development and set a launch time for each console upgrade,
maybe every 4 years or so.
Best of all, we as the consumers win, with no royalties, the software
company can (in theory, but I wouldnt hold my breath) charge us less for
games. We get a bigger selection of games without having to fork out $300
bucks each for every console. The software companies would have to compete
for or money by making great games without having to worry about
exclusivity or promoting thier own hardware.
Its too bad it took Microsoft to start the initiative. We will see what
happens though.
-byron
"BottleofrUM" <dont...@boutit.com> wrote in message
news:8FE4AB090dont...@207.217.77.24...
>I love my Dreamcast in every way possible, but those are some serious,
>SERIOUS bad numbers folks. That is a major loss for a company to take.
>Even if Sega sells a million systems in this quarter,
They will sell more than a million systems this quarter, in all
likelihood. That's one of the reasons for the losses: an investment in
hardware subsidies to increase game sales, which will be profitable down
the road once enough hardware is out there.
The Dreamcast is already quite profitable for Sega of America. Now if
only that success can be duplicated in other territories.
In the meantime, off to pick up Jet Grind Radio tomorrow, and Shenmue
in about a week or so.
Remember that Nintendo would be losing money if not for Pokemon, and
that Sony Computer Entertainment is losing money hand over fist with the
huge loss they're absorbing on every PS2 they ship out the door. The
major difference between Sega and Nintendo is that Nintendo's
non-videogame cash cow (Pokemon) is more lucrative than Sega's (Poo-Chi).
:)
|||Steven Hurdle|||
>Long live Dreamcast! (At least 2 or 3 more months :) )
By Sony's own admission, Sega will have the largest next-gen installed
base for at least five more months in North America.
The problem Sega has is that the money is made when a console matures,
not when its in its growth stages. The DC is profitable already in North
America, and will probably be profitable in other parts of the world as
well once its market matures. Had the Saturn been a success Sega would be
riding on its profitable back while investing in hardware subisidies to
build the Dreamcast's market share for a profitable future for the DC. As
it is, Sega's having to do it the hard way due to the Saturn's failure.
The DC is profitable in North America and will likely remain so. The
rest of the world is the question mark.
As for those who say that triple-AAA titles like Jet Grind Radio don't
sell in Japan, you're right that JGR (in its JSR incarnation) didn't sell
there. Neither did Crazy Taxi, for that matter. Perhaps the conformist
sensibilities of the Japanese were too badly upset by the lawless nature
of the games? I wonder how games for other systems like Driver, Midnight
Club, and others that have lawless premises do in Japan?
However, some Dreamcast titles in Japan have broken the half-mil.
barrier, such as Shenmue and Seaman. The problem the DC has there is
having their triple-AAA titles become system sellers. The DC owners there
are hardcore, but they have trouble convincing their friends. Sega's
Dreamcast Direct online sales service, though, has massive sales growth
there and perhaps the secret to Sega's profitability there is dealing with
its fans directly, skipping stores directly.
|||Steven Hurdle|||
>Ack! That sucks! I at least hope they can make it till spring when an
>online version of World Series should be out. An online version of Hockey
>before they go bankrupt would be great too! One thing though, when Sega
>gets bought out or files for bankruptcy, will they still keep SegaNet up for
>those that already own a DC so that we can still play our games? Or will
>they have to bring down SegaNet too?
Firstly, Sega isn't necessarily going down. It has strong backing from
its major shareholder, CSK corp., which has infused Sega with cash
recently to keep it rolling.
Secondly, Seganet isn't geared exclusively towards the Dreamcast.
There are PCs and Macs using it as an ISP, and it could be further
expanded to encompass other next-gen consoles if Sega, or a company
purchasing Sega, so desired.
|||Steven Hurdle|||
>I don't think you need to worry about that. They have solid financial
>backing, and CSK has nothing to gain from forcing Sega into
>bankruptcy. I think the turnaround operation can happen in an orderly
>fashion.
Exactly. CSK is in too deep with Sega to cut their losses and run, so
they'll see the restructuring through to the end.
Sega of America, on the backs of the Dreamcast, is profitable. Sega of
Japan, with close to 2 million DC owners there (not a good figure
considering it went on sale there in late 1998, admittedly) should be able
to at least break even on the DC there as the DC matures through Sega's
hugely popular Dreamcast Direct service. Europe is an open question at
this point as the DC is largely successful in the UK, and falling off the
radar elsewhere.
Sega should be back on an even keel within a year. Once the DC market
stops growing frantically and starts to mature, Sega will benefit hugely
on the software side.
|||Steven Hurdle|||
>What you not caculating in here though is the PS2 can turn things around
>and make Sony their money back and then some possibly where as the DC
>will always lose money and emost likely stay in the RED !
You're basing this on what? Sony's amazing success at turning about
Betamax's fortunes when JVC's VHS system gained the momentum?
|||Steven Hurdle|||