Sega: King of Ads!
ProfRev777
the experience, and to see Sega on top again. But another reason I can;t wait
for the DC is the commercials that will accompany it. As shallow and
superficial as it seems, it's true =)
Sega has always produced the best commercials. Sonic, Streets of Rage, etc.
Even the last wave of Saturn commercials were great. The NBA Action 98 one
cracked me up every time! And who could forget the commercials they were
running when N64 finally made it out? They shot it like a Clay Pigeon! I think
that was a first in video game ad history!
I know I'm forgetting alot of the great ads Sega has done over the years, so I
ask all of r.g.v.s to think of the Sega commercials that stood out in their
memory. Also, what do you think the Dreamcast commercials will be like? Here's
what I imagine:
The screen is dark, it slowly gets lighter and lighter until we see the
silhouette of Sonic. He's laughing maniacally. Brighten to reveal a crushed PS
and N64 beneath him, he then strikes the thumbs up pose as the DC logo appears
around him. Finally, the blue Sega logo flashes on the screen for a split
second.
Play those for a month or so before the release, then as it draws closer start
showing clips of gameplay.
Just a simple example. Anyway, whaddaya think sirs?
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Benjamin
certainly an eye catching ad which displayed the graphical power of the Saturn. The
way the commercial took apart the "insides" of the eye and brain to show the
sensory overload the Saturn would provide was, in my opinion, brilliant, even if
the system got off to a lousy start (more due to other factors than the actual ads
being run).
I also enjoyed Sega's print ads during the Genesis days. Not the "Nintendon't"
variety, but the two pagers featuring a large comical picture on the right and text
describing it and the game on the second page. The majority of those were extremely
well done -- humorous and eye catching.
I was not a fan of the Saturn's second wave of ads featuring the bald woman. Bald
blue women, as I think most gamers and marketing people with a brain would
realize, does not inspire one to purchase a gaming system. I hope the Dreamcast ads
feature the humor that made Sega's commercials stand out from the rest.
Have you seen Crash Bandicoot's commercials (of course you have.... they're old)?
Don't they remind you of those great Sega commercials?
Somewhat pointless,
Benjamin
Raymond McKeithen II
ProfRev777 wrote in message
<199807310328...@ladder03.news.aol.com>...
quite feasible.
Those early "Theater of the Mind" Saturn ads were pathetic, though.
remove *2* nospam's for email...
Raymond
Benjamin
<snip>
> Those early "Theater of the Mind" Saturn ads were pathetic, though.
<snip>
'splain, please.
Benjamin
Quinn Seed
campaign. The VF2, Sega Rally, and Virtua Cop commericals were all excellent.
~Quinn Fox, creator of the PLAYERS gamesite.
"http://members.aol.com/quinnseed/players.html"
Raymond McKeithen II
Benjamin wrote in message <35C14732...@tmbg.org>...
Well, to me, they were just dumb. They didn't grab you, they didn't explain
anything about the system, just *bleah*. Of course, at my age (41) I'm not
the target market, so who am I to judge?
However, you're actually the first person I've heard who liked them; I've
heard a lot of complaints, and several of my friends think this was the
beginning of the many mistakes SOA made with the Saturn. So who knows?
Another question...where were these ads actually shown on TV? I watch very
little television, but I *never* saw one of these ads on TV (I saw them all
on a Sega promo video tape that Babbages and such got). I've seen Sony and
Nintendo ads, so where *were* these?
verb
where there's this really fat guy in the stands and as Joe goes back to
pass, The fat guy yells out "Hey Joe". He looks up, says "Oh My God" and
gets tackled by the defenders. Then he gets traded to the Jets (Ha Ha) .
Then at the end, they zoom in on the end of the fat guys hot dog and the
end flips up and says "SE-GA"
That commercial killed me. I still talk about it today.
ProfRev777
<<Have you seen Crash Bandicoot's commercials (of course you have.... they're
old)?
Don't they remind you of those great Sega commercials?>>
Yeah, those were funny. They shoulda kept Crash in commercials for his own game
though. The one were he had that old pick-up or whatever and was taunting
Nintendo in their parking lot was funny, even though the 1st Crash can't hold a
torch to Mario64 IMHO.
DJ sizzle
liked the ads that said "Hey Mommy, what are those two game machines doing?"
"they are making a 32 bit system dear" It wasn't quite like that, but you get
the picture. The kid was all like in shock with his hand over his mouth and
shit.
Greg
luna...@my-dejanews.com
Genesis commercial with that guy dresed up as a lady doing a public service
announcement on the dangers of playing Genesis (Humans Against Genesis or
something). Then at the end she would suggest something more wholesome, like
Jello molds ("in the shape of Florida.") Then there were the 32X ads that
ran in the magazines that I thought were hilarious, but since this isn't a
XXX newsgroup, I won't reminisce on their content ;-) ("get you mind out of
the gutter and back on video games where it belongs.") When it comes to fun
advertising on the edge, Sega really does what Nintendon't.
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Craig B.
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Feel the power!
verb <snum...@delcoautomation.sk.ca> wrote in article
<01bdbc4c$09e85780$d263...@cs265377-a.sshe1.sk.wave.home.com>...
> the one that sticks out in my mind was a Joe Montana Football Ad (I
Benjamin
The "Theatre of the Eye" spots were a minute long, though an abbreviated half a
minute spot was used after the Saturn's release for maybe another month or two.
I recall seeing these ads during "The Simpsons," so I can only guess that
Sega's marketing team was focused on younger-demographic shows. I know someone
saw one during a sports game. Remember, of course, that Sega had a _much_
smaller advertising budget than either Nintendo or Sony which is why the ads
were somewhat scarce, another reason why the "Theatre of the Eye" spots were so
great... because they caught the audience's interest.
I still disagree about the ads being "pathetic." The ad campaign's aim was to
show "the next level," and the Theatre of the Eye commercials did a wonderful
job conveying the sensory overload one had when exposed to the next-generation
of graphics... well, for the time, at least. That seems to be pretty much the
aim, too, of every new system's release.... to top the graphical capabilities
of its predecessors. I think the ads were great in that effect and simply a
good "Sega" ad.
Benjamin
SPaZTiQ
commercial in Canada since NiGHT's came out. This is what I think would be a neat
idea for DC's commercials leading up to its launch:
-Black screen with slow heartbeat sound -- beat slowly increases as various in-game
graphics flash with the beats -- it continues to an almost strobe like speed until
it just flashes to bright white, then fades back to black as "DC" fades in, no
logo, no name, just "DC"-- then some simple tag line like "it's comming...."
appears at the end. There would be different variations of the commercial with
different game shots, each leaving the viewer in awe going "what the f*ck was
that?!!"
- Then on the day of it's release you would get a similar commercial, starting with
the black/heartbeat thing, but instead of graphics, something like "it's here..."
would slowly flash...then the beat would increase again -- a ton of awesome in-game
graphics would then be displayed un-interupted, and at the end it would do the
flash to white/fade to black thing again with the "DC" letters - but DC would
expand to spell Dreamcast...then the tag line would appear...I think something like
"Sega is back" would do the trick.
That's just something I would like to see, something I think might grab the
attention of the viewers. Your thoughts?
Later,
Steve
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