$99 Jaguar - confirmed!

[d...@delphi.com]

CONTACT: Beth Whyte or Jennifer Hansen
Shandwick U.S.A.
800/444-6663 or 310/479-4997


Atari Corporation's Jaguar 64 Hits Mass Market Price
In Time for Holiday Sales, Jaguar now $99


SUNNYVALE, CA (December 15, 1995) -- In a bold retailing
move to increase its share in the interactive home
entertainment market, Atari Corporation announced that the
Jaguar 64 system will be priced at $99.

A premier gaming platform launched nationally in 1994, the
Jaguar is a power home video game system designed to
provide game enthusiasts with top-quality entertainment
products. Atari has developed an extensive software library
to support the Jaguar system, and is committed to
aggressively expanding its list of exclusive titles
throughout 1996. Four new Atari titles have been released
this week alone for the Jaguar 64: "Atari Karts", "I-War",
"Fever Pitch Soccer" and "Supercross 3D". The new games
will be available at retail stores before Christmas.

As Ted Hoff, Atari's President of North American Operations
explained, "Atari is proud of the depth and breadth of
current Jaguar platform software titles, and we're
committed to enhancing this already impressive collection.
Offering the Jaguar 64 at $99 will allow us to reach more
consumers nationwide with top-quality games."

Hoff indicated the Jaguar 64 systems will be offered at
their new price in retail outlets across the country
effective Saturday, December 16. That means there's still
time for Christmas shoppers to benefit from the $99 price
tag.

With its aggressive new pricing, Atari Corporation is
offering consumers a high-end home video game system at a
mass market price. The action reinforces Atari's commitment
to the Jaguar gaming platform, as well as providing
consumers with superior and affordable interactive
products.

For more than twenty years, Atari Corporation has provided
consumers with high quality value-priced entertainment.
Atari Corporation markets Jaguar, the only American-made,
advanced 64-bit entertainment system and is located in
Sunnyvale, California.

###

Atari and Jaguar are registered trademarks of Atari
Corporation. All rights reserved.

###



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