E3 INFORMATION - e3.txt [01/01]
Chris Curry
SAN MATEO, Calif., April 5 /PRNewswire/ -- Controversial topics,
lively discussions and Informative debate will take center stage during
the leading edge conference program that is part of the Electronic
Entertainment Expo's (E3) trade show extravaganza at the Los Angeles
Convention Center on May 11-13. E3 is the world's largest trade show
devoted exclusively to interactive electronic entertainment.
Designed to address the real-life issues that affect the present and
future interactive entertainment industry, the conference schedule is
packed with nearly 40 programs and 200 presenters, including the
industry's biggest names and most influential leaders, such as Tom
Kalinske, President and CEO, Sega of America, Inc.; Olaf Olafsson,
President, Sony Electronic Publishing Company; Howard Lincoln, Chairman,
Nintendo of America, Inc.; and Tom Jermoluk, President and COO, Silicon
Graphics, Inc.
Recognizing the myriad of issues that face the 30,000 attendees who
are expected at E3, show management has designed the conference program
across seven key informational tracks: Retail Resources and Trends,
Retail Channels, Publishing, Market Segments, International, On-Line and
General Interest.
"E3 will be the industry's ultimate buying, selling, networking
-- and learning -- experience," stated Patrick Ferrell, president of
Infotainment World, Inc., which is co-producing the giant buying expo
with Knowledge Industry Publications, Inc. "The goal of our conference
program is to provide attendees with unparalleled insight on how to
market, promote and sell exciting new titles, hardware and accessories.
Our aim is for the show to have a positive bottom line impact across all
industry segments."
The conference program kicks off its general sessions with morning
keynote addresses and technology sessions presented by some of the
leading industry visionaries who are shaping the face of the interactive
entertainment industry. Each afternoon, presentations and panel
discussions will focus on the crucial Issues that the industry is
grappling with as it charts its course to the future. The conference
schedule includes:
THURSDAY, MAY 11
8:30 p.m. Keynote address:
Tom Kalinske, President and CEO, Sega of America, Inc.
Olaf Olafsson, President, Sony Electronic Publishing
Company
12 noon Sessions:
Where to Go When You Need to Know, Research Resources
(Presenter: Ira Mayer, EPM Communications)
Electronic Entertainment and Music Stores & Video Stores
(Moderator: Seth Goldstein, Billboard)
Distribution 101
(Presenter: Joanna Tamer, S.O.S. Inc.)
The Female Demographic: Untapped Riches or Impossible
Market?
(Moderator: Jane Greenstein, Video Business
The Battle of the Brains
(Moderator: Steve Eskenazi, Alex Brown & Sons)
1:30 p.m. Sessions:
New Concepts in Retailing
(Moderator: Owen McDonald, Video Store)
Electronic Entertainment and Schools & Libraries
(Moderator: Forest Barbieri, Davidson & Associates)
Doing the Deal: New Ways to License
(Moderator: Fred Paul, Electronic Entertainment)
Moving the Goods Across the Globe: European Update
(Moderator: Nigel Ward, British Interactive Multimedia
Association)
Facts & Figures
(Moderator: Patrick Ferrell, Infotainment World)
3:00 p.m. Sessions:
What's With the Package: Selling the Sizzle
(Moderator: Pamela Sansbury, Marketing Consultant)
Electronic Entertainment and Book Stores
(Moderator: Ron Resnick, Infotainment World Books)
Place Your Bets
(Moderator: Alan Chaplin, Crystal Dynamics)
The Global Classroom
(Moderator: Dr. Nelson Heller, Heller Report)
Interactive TV Trials: What's Hot, What's Hype?
(Moderator: Gene DeRose, Jupiter Communications)
FRIDAY, MAY 12
8:30 a.m. Keynote address:
Howard Lincoln, chairman, Nintendo of America
Technology address:
Tom Jermoluk, president and COO, Silicon Graphics
12 noon Sessions:
The Hit-Makers
(Moderator: Susan Margolis, Deep Content Solutions)
Interactive Home Shopping
(Moderator: Mike Langberg, San Jose Mercury News)
Making the Most of Marketing
(Moderator: Rebekah Walker, Walker & Associates)
Merchandising in the 90s: It's Not Just Posters Anymore
(Moderator: Jim McCullaugh, Multimedia Merchandising)
Electronic Entertainment and Software & Consumer
Electronics Stores
(Moderator, James Willcox, TWICE)
1:30 p.m. Sessions:
The Japanese Perspective
(Moderator: Mayumi Ishii Velinksy, Nomura Research
Institute America)
The Line on Online Entertainment
(Moderator: Will Kreth, Hot Wired)
You Oughtta Be In Pictures: Managing Talent
(Moderator: Robert Dowling, Hollywood Reporter)
Service is More Than a Smile: New Role of Customer
Service
(Presenter: Susan Nash, Training Consultant)
Electronic Entertainment and Catalogs
(Moderator: Larry Jordan, Multimedia Marketing, Inc.)
3:00 p.m. Session:
Come and Get It: Location-based Entertainment
(Moderator: Bruce Apar, Video Business)
Madison Avenue Meets the Net
(Moderator: Anthony Perkins, The Red Herring)
Business Planning/Financial Models: CD-ROM Publishing
(Moderator: Tom O'Reilly, Multimedia Business Report)
Bringing Up Baby: Selling it to the Children's Market
(Steven Reddicliffe, Parenting)
Electronic Entertainment and Mass Merchandisers & Toy
Stores
(Moderator to be confirmed)
5:30 p.m. Women's Interactive Entertainment Association Panel
Portrayal of Women in Interactive Entertainment
(Moderator: LeeAnne McDermott, GamePro)
SATURDAY, MAY 13
8:30 a.m. Technology address:
Eric Zarakov, program manager, Apple Computer's
QuickTime V
12 noon Sessions:
Copyright Issues in the Interactive Age
(Moderator: Bruce Methven, Methven & Associates)
Hey Kid! -- A Panel of Players Speaks Out
(Moderator: Lawrence Neves, GamePro)
1:30 p.m. Sessions:
Getting a Move On: Accelerating the Authoring Process
(Moderator: Stephan Somogyi, Digital Media)
Emerging Markets; Around the World
(Moderator: Hugo Hsiung, Asia Business Development, IDG)
Tens of thousands of attendees are expected at E3, including buyers
from key software outlets, top electronic retail stores, major record
store chains, mass market giants and national book store chains, as well
as media from across the globe. Over three hundred top interactive
entertainment companies will be exhibiting at E3, including leading
publishers of interactive titles, such as Acclaim, Activision, Atari,
Capcom, Compton's NewMedia, Electronic Arts, Interplay Productions,
Konami, Lucas Arts, Living Books, Microsoft, Nintendo, Philips
Interactive Media, Sega, Sony Electronic Publishing, 3DO, Williams
Entertainment, Viacom and Virgin Interactive.
More information on attending the E3 Electronic Entertainment Expo
can be obtained by calling 800-660-EXPO (fax-on-demand) or 800-787-EXPO
(voice).
Infotainment World, Inc., a $40 million consumer publishing division
of IDG Communications, publishes GamePro, S.W.A.T. Pro and Electronic
Entertainment(R) magazines, and custom publishes Sega Visions for Sega
of America. It also produces a variety of tip books and strategy guides
through Infotainment World Books, which has published over 20 books on
interactive entertainment. The San Mateo, California company's
publications have a combined audience of more than five million. IDG
publishes over 222 computer-related publications in more than
62 countries.
Knowledge Industry Publications, Inc. of White Plains, New York, has
produced more than 100 technology-related events during the past
25 years and also publishes four magazines with a combined circulation
of 150,000. Its titles include AV Video, Computer Pictures, Multimedia
Producer, Tape/Disc Business and Teleconferencing News, reaching key
decision makers and professionals in the presentation arts, electronic
image creation, computer graphics, digital data storage and video
teleconferencing fields.
/CONTACT: Dana Trujillo or Helga Beck of Neale-May & Partners,
415-328-5555/
CO: Infotainment World Inc.; Knowledge Industry Publications Inc.
ST: California, New York
IN: CPR ENT
SU:
Transmitted: 95-04-05 00:00:00 EDT
END -- Cut Here -- cut here
Chris C
------------------------------------------------+
In order to understand one must learn how others
see the world and then learn how not to see the
world how one wants it be (S)
------------------------------------------------+