yes, because they are a rather conservative brand that deals in
low-cost, high-price crap for the most part. They want high profit
margins. If they get the money from some kickstarter thing they don't
have to deal with the possibility of not making back their investment.
If they just make back their investment or of the profit is not high
enough they still might drop it. Just like movies nowadays are
considered failures if they only made more than what the company spent
on them instead of breaking the box office.