Penalties.
South's penalty pass conveys the message "despite that 1-level penalties are seldom the best spot
this hand is probably an exception." North respects this message and doubles 1S for penalties
with good spades. It is easy to construct "normal" hands where North-South have no game
but can defeat either 1H or 1S by 2 tricks or more.
If the double is not for penalties, North will often have no logical call at all.
Cheers,
James