LET’S HAVE THE OLD GAME BACK. PERIOD
By Padma Rao Sundarji
Editorial
The Pioneer
http://www.dailypioneer.com
Friday, June 14, 2013
Nobody needs a degree in quantum physics to understand
that customer feedback is key to the business of selling.
Yet, Mattel's response has been pedantic. And, it has
refused to reinstate its earlier scrabble version
What’s in a game? Plenty, going by a massive, million-
man campaign that has been launched on Facebook, has
spread like wildfire to other social media like Twitter
and has stirred up enough attention for media houses in
the UK, South Africa and Australia to report it. Incensed
people around the world have declared an indefinite
boycott of all products by US gaming giant Mattel and of
the popular social media platform Facebook itself, if the
loved online game is not restored.
Till last month and practically since the inception of
Facebook, its users could play Scrabble Worldwide, a
free online version of the recreational and educational
word game patented by Mattel. The interface of Scrabble
Worldwide was traditional, subdued, and advertising —
admittedly, a necessary evil — was restricted to the
beginning of the game, the shortest version of which can
stretch up to 45 minutes.
Given the many time zones of the English-speaking world,
the game was always active (except, due to copyright
issues, in the US and Canada), players could log on round
the clock and always find someone online and willing to
play. They could choose, depending on the time on their
hands, between two-minute, five-minute, day-long and
week-long games; and also between beginners, intermediate
and advanced players.
Continues at:
http://www.dailypioneer.com/columnists/edit/lets-have-the-old-game-back-period.html
Jai Maharaj, Jyotishi
Om Shanti
http://groups.google.com/group/alt.fan.jai-maharaj