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Hey, that is Sam Adams on the label after all!

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Bruguru

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Jun 25, 1997, 3:00:00 AM6/25/97
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Holy deceptive marketing practices Batman! That is Sam Adams on the label!
Though Sam's pose is a dead ringer for the famous painting of Paul Revere,
a recent issue of Boston Beer's newsletter features a picture of a Boston
statue of Sam, and the facial features are indeed authentic to the statue.
So much for the conspiracy theories.
Prost!
John Staradumsky
Freelance beer writer
American Breweriana Association #4492
Website in progress:http://members.aol.com/bruguru2/cybeer.html

**************************************************************************
"Ware ich ein General und verstunde soviel von Strategie wie vom
Bier, so wurde ich Euch ein Andenken mitgeben!"
- Paraphrase of Ludwig Van Beethoven
**************************************************************************

Relief

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Jun 25, 1997, 3:00:00 AM6/25/97
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On 25 Jun 1997, Bruguru wrote:

> Holy deceptive marketing practices Batman! That is Sam Adams on the label!
> Though Sam's pose is a dead ringer for the famous painting of Paul Revere,
> a recent issue of Boston Beer's newsletter features a picture of a Boston
> statue of Sam, and the facial features are indeed authentic to the statue.
> So much for the conspiracy theories.

** _Were_ there actually any portraits/liknesses of Sam made while he was
alive? I thought there weren't.

BTW, the "Paul Revere is on the Sam Adams beer labels" story has been
going around for a long time -- I've repeated it myself. The guy on
the label _does_ look like portraits I've seen purporting to be of
Paul. But where did this story start? Has BBC come out and _said_
that they're using a picture of Paul Revere? Dig some unsung
investigative beer reported uncover this alleged information?

Inquiring livers want to know...

tjag

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Jun 25, 1997, 3:00:00 AM6/25/97
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bru...@aol.com (Bruguru) wrote:

>Holy deceptive marketing practices Batman! That is Sam Adams on the label!

><snip>
>**************************************************************************

So you were surprised?


Joel_Plutchak

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Jun 26, 1997, 3:00:00 AM6/26/97
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In article <5ou0bt$2tt$1...@nadine.teleport.com> Nick Bruels <ni...@teleport.com> writes:
>What conspiracy? Koch used a portrait of Paul Revere when
>he realized portraits of Samuel Adams didn't depict the robust
>heroic stereotype image he wanted to market his beer. Now he
>trots out some photo of a statue to say "see--Sam does look like
>Paul after all!"

>Perhaps someone here (Joel?) can point us to that portrait of
>Mr. Revere?

Nah, it's pointless. I *will* pull up this choice piece of
historical evidence. What better source to trust on the subject
than our resident BBC True Believer?

>From: brug...@aol.com (Bruguru2)
>Date: 1996/10/31
>Message-Id: <55bl6l$l...@newsbf02.news.aol.com>
>Newsgroups: rec.food.drink.beer
>
>When Boston Beer came up with the label for Samuel Adams, they were well
>aware whose portrait was going on it. From what I have been told, there
>just was not a suitable portrait of Sam to use. Of course, with the state
>of education the way it is these days, they probably assumed few people
>would notice the difference. Add to that the portrait of Revere holding
>the mug is perfect for what they wanted, and you get the idea.
>
>Prost!
>John Staradumsky

ObBeer: Had more Samuel Adams Scotch Ale last night. It's got a
wonderful but not overpowering peat flavor integrated nicely into
a dark malty base.
--
Joel Plutchak

"It takes two to speak the truth-- one to speak and another to hear."
- Henry David Thoreau

Bruguru

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Jun 26, 1997, 3:00:00 AM6/26/97
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In article <5ou19o$hf3$1...@vixen.cso.uiuc.edu>, jo...@uiatma.atmos.uiuc.edu
(Joel_Plutchak) writes:

> Nah, it's pointless. I *will* pull up this choice piece of
>historical evidence. What better source to trust on the subject
>than our resident BBC True Believer?
>
>>From: brug...@aol.com (Bruguru2)
>>Date: 1996/10/31
>>Message-Id: <55bl6l$l...@newsbf02.news.aol.com>
>>Newsgroups: rec.food.drink.beer
>>
>>When Boston Beer came up with the label for Samuel Adams, they were well
>>aware whose portrait was going on it. From what I have been told, there
>>just was not a suitable portrait of Sam to use. Of course, with the
state
>>of education the way it is these days, they probably assumed few people
>>would notice the difference. Add to that the portrait of Revere holding
>>the mug is perfect for what they wanted, and you get the idea.
>>
>>Prost!
>>John Staradumsky

Yup, and I stand by what I said. As I said in my latest post, the pose is
that of Paul Revere from the painting, but the face is taken from the
statue of Sam in Boston. I didn't know that back in October, but all you
have to do is look at the statue and the painting to realize which one is
most similar to the beer label. I was told by a BBC rep that there was no
suitable portrait of Sam. I'm not sure why he didn't mention the statue.
Anyway, the shot of Sam holding a mug is most appropraite for Boston
Beer's purposes (Gloabal Domination and all that) :).

Bruguru

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Jun 26, 1997, 3:00:00 AM6/26/97
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In article <5ou0bt$2tt$1...@nadine.teleport.com>, Nick Bruels
<ni...@teleport.com> writes:

>What conspiracy? Koch used a portrait of Paul Revere when
>he realized portraits of Samuel Adams didn't depict the robust
>heroic stereotype image he wanted to market his beer. Now he
>trots out some photo of a statue to say "see--Sam does look like
>Paul after all!"

C'mon, Nick, if it's

C'mon, Nick, if it's no big deal, then why did you feel the need to tell
everyone reading rfdb that "That's not Sam Adams on the Label" on your sig
file for so long?Anyway, you are missing the point. They are not saying
that the portrait wasn't based on Revere's. But the faces have never been
the same. In fact, Paul's not even holding a beer mug, it's a teapot. I'll
admit I hadn't seen the portrait in a while, but I should have checked it
before saying Paul was holding a beer mug. Anyway, you can view it at

http://www.hol.gr/mirror/cjackson/copley/p-copley25.htm

That is not the face on my Boston Lager.

Relief

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Jun 27, 1997, 3:00:00 AM6/27/97
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**So, John, are you saying that the "That's Paul Revere on the label"
statement originally came from the BBC?

Or are you saying that BBC said the label was _based on_ a portrait
of Paul Revere, and others ran with that and assumed that the portrait
_was_ Paul Revere?

I'm confused.

Also, is there somewhere where we can view a likeness of the statue?
(Either cyber, or hard copy...)

Thanks. I'm gonna go drink my last BBC Double Bock, _whoever_ the
hell it is on the label. And I'm going to enjoy it.


Chad Thompson

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Jun 27, 1997, 3:00:00 AM6/27/97
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In article <19970626190...@ladder02.news.aol.com>,
bru...@aol.com (Bruguru) wrote:

-> I don't remember Sam Adams being a "forefront" hero of the the
Revolutionary War, at least according to history, since there doesn't seem
to be as many pictures, documents, etc. attributed to Samuel Adams as
there are to other figures of the American Revolution. (Which makes it
easier to use him as the marketing ploy, since he can be easily "fitted"
to the goal of the product. Similar to the "George Washington and the
cherry tree" tale, which cannot be easily refuted, since very little is
known about the early life of George Washington...)

(BTW, didn't George Washington also brew beer or make whiskey on his
Virgina plantation... I thought I remember reading that somewhere...)


> Anyway, the shot of Sam holding a mug is most appropraite for Boston
> Beer's purposes (Gloabal Domination and all that) :).

> Prost!
> John Staradumsky
> Freelance beer writer
> American Breweriana Association #4492
> Website in progress:http://members.aol.com/bruguru2/cybeer.html
>
>
**************************************************************************
> "Ware ich ein General und verstunde soviel von Strategie wie vom
> Bier, so wurde ich Euch ein Andenken mitgeben!"
> - Paraphrase of Ludwig Van Beethoven
> **************************************************************************

--

Chad Thompson, Univ. of Iowa Experimental Plasma Physics
email: ctho...@newton.physics.uiowa.edu

Andrew Ager

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Jun 30, 1997, 3:00:00 AM6/30/97
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In article <33B42F...@tekNOSPAM.com>, nick....@tekNOSPAM.com wrote:

> Not to mention the serious midwest USA beer collection I
> received from a certain very generous too-rare rfdb'r...New Glarus
> Bock and Coffee Stout! Abita Alligator (?) "Malt Liquor".
> Sprecher Bavarian Black Lager!

The New Glarus Bock is delightful. Please post your thoughts on it!

Cheers,
--
Andrew Ager I am a: Homebrewer
Chicago, IL Ex-historian
andrew-ager at nwu.edu Budding beer geek

dss...@psu.edu

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Jul 1, 1997, 3:00:00 AM7/1/97
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I'm glad to see I'm not the only one who thought this was Paul Revere!


=========================================
"You don't need to see my identification.
I'm not the droid you're looking for.
I can go about my business.
I'll be moving along."
=========================================

Aanakin Skywalker <dss...@psu.edu>

=========================================

Cloned by Senator Palpatine to ensure the fall from grace of my
counterpart, and maintain his loyalty through the transition from
Republic to Empire!!!

/\
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
\||/
/__\
<++++>
==
==
==]
==]
__

Bruguru

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Jul 1, 1997, 3:00:00 AM7/1/97
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In article <33B431...@tekNOSPAM.com>, Nick Bruels
<nick....@tekNOSPAM.com> writes:

>Oh yeah, as if Rogue would get let off the hook so easily!

Of course they would, because I buy their beer whenever i can get it
fresh, and don't make a point of slamming them at every opportunity.

>Of course they didn't mention the statue--they didn't know about
>it!

If that is the case, why does the face on the label look so much like the
face on the statue? Coincidence? I hardly think so.

> I bet some BBC suit-happy lawyer/brewer spotted the statue and
>thought about suing the city for how similar it looked to the BBC
>Revere/Adams depiction. Then he went into PR mode and thought how
>great it would be to come up with a story like what you read in the
>BBC newsletter.

I'm sure you don't belive that. Speculative criticism with no basis in
fact the likes of this is hardly conduscive to any intelligent debate.

Joel_Plutchak

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Jul 1, 1997, 3:00:00 AM7/1/97
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In article <5p9p6t$18...@r02n01.cac.psu.edu> dss...@psu.edu writes:
>I'm glad to see I'm not the only one who thought this was Paul Revere!

As confirmed by Staradumsky, the image on the Samuel Adams
bottles was derived from a Copley portrait of Paul Revere.
Strangely enough, Copley also did a portrait of Samuel Adams.
If memory serves, I believe I saw it hanging in the Museum
of Fine Arts in Boston. Don't know why that one wasn't used.
At any rate, this historical revisionism is taking on a
familiar air of fanaticism. (I'm waiting for another chance to
invoke Godwin's Law...)

Oliver Weatherbee

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Jul 1, 1997, 3:00:00 AM7/1/97
to

While I do disagree with lots of things that Jim
Koch does and has done, I gotta side with John on this
one. Here's a quote from the following page:

http://www.discovery.com./DCO/doc/1012/world/obscurity/
obscurity081296/obscurity1.3.html

"Some fans of Samuel Adams Beer have long insisted that it's
actually an illustration of Paul Revere on the label. The
microbrewery swears it's Sam Adams. Nina Zannieri, of the
Paul Revere Memorial Association, sees a hybrid. "I'll grant
that it's Sam Adams' head and face," she says. "But the torso
is Paul Revere's, or more accurately, John Singleton Copley's
painted version of Paul Revere's torso. I've seen it under
plenty of other heads, too. It's a popular body." "
--
________________________________________________________
Oliver Weatherbee oli...@triton.cms.udel.edu
First State Brewers
http://triton.cms.udel.edu/~oliver/firststate/
________________________________________________________

Tom Donaghue

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Jul 1, 1997, 3:00:00 AM7/1/97
to

Nick Bruels wrote:
>
> You know, just last night this issue came crashing into my
> living room. There's a 3-part show on the American revolution
> playing on the History Channel, which happened to show at least
> two different portraits of the real Samuel Adams. Neither had
> anything like the forhead or jaw features so prominently
> noticable in the BBC representation of SA. That, and he was
> very gray by the time the portraits were made...

[snipped]

And last night I saw *another* likeness of this hybrid Samuel Adams/
Paul Revere image...

As I was watching "The History of Rock and Roll" on PBS I noticed
a close-up shot of the bass player from the late 60's British pop
band, Paul Revere and the Raiders. The bass player wore a frighteningly
similar haircut and colonial outfit as the gentleman on the S.A. label,
but the face was slightly different. Later in the program, they showed
a crowd shot of the infamous Rolling Stones concert at Altamont... and
there, dressed as a Hell's Angels security guard, was Samuel Adams!
The exact same face as on the beer label!

My guess is that Jim Koch hired a computer design team to morph
a picture of the bass player from Paul Revere and the Raiders with a
picture
of the face of the Hell's Angels security guard... this also helps to
explain the "Paul Revere" rumor. :)

Tom Donaghue
--
============================================================
Tom Donaghue in Farmington, Maine/USA
dona...@maine.maine.edu
Visit my spam-free Irish Toasts, Blessings and Sayings site:
http://zinnia.umfacad.maine.edu/~donaghue/tom04.html
============================================================

Relief

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Jul 1, 1997, 3:00:00 AM7/1/97
to


On Tue, 1 Jul 1997, Oliver Weatherbee wrote:

> While I do disagree with lots of things that Jim
> Koch does and has done, I gotta side with John on this
> one. Here's a quote from the following page:
>
> http://www.discovery.com./DCO/doc/1012/world/obscurity/
> obscurity081296/obscurity1.3.html
>
> "Some fans of Samuel Adams Beer have long insisted that it's
> actually an illustration of Paul Revere on the label. The
> microbrewery swears it's Sam Adams. Nina Zannieri, of the
> Paul Revere Memorial Association, sees a hybrid. "I'll grant
> that it's Sam Adams' head and face," she says. "But the torso
> is Paul Revere's, or more accurately, John Singleton Copley's
> painted version of Paul Revere's torso. I've seen it under
> plenty of other heads, too. It's a popular body." "
> --

**Hey! Maybe it's really Thomas Paine in disguise! ;)


Don Scheidt

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Jul 2, 1997, 3:00:00 AM7/2/97
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Tom Donaghue <"spam-free address"@see.below> wrote:

>And last night I saw *another* likeness of this hybrid Samuel Adams/
>Paul Revere image...

>As I was watching "The History of Rock and Roll" on PBS I noticed
>a close-up shot of the bass player from the late 60's British pop

^^^^^^^
Nope - they came from the Pacific Northwest of the U.S. of A.

>band, Paul Revere and the Raiders.

As far as the rest of the "picture of Sam" theory goes, who
knows for sure? The Truth Is Out There.
--
Don Scheidt, dgs1300[AT]teleport.com, also at dgs1300[AT]cyberspace.com
Browse the Northwest BrewPage. www.teleport.com/~dgs1300/index.shtml
Spammers suck, and I don't do business with them. Replace [AT] with @.
I *do* get spammers' Internet access removed from time to time.


Andrew Ager

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Jul 2, 1997, 3:00:00 AM7/2/97
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In article <5pb2lq$50r$1...@vixen.cso.uiuc.edu>, jo...@uiatma.atmos.uiuc.edu
(Joel_Plutchak) wrote:

> At any rate, this historical revisionism is taking on a
> familiar air of fanaticism. (I'm waiting for another chance to
> invoke Godwin's Law...)

<nitpick>

Speaking as a former historian, all history is, at heart, "revisionist."
This title is mostly applied to those who like to assert that the
Holocaust never happened, or similar claims.

Professioanl historians are ALWAYS revising the view of the past -- that's
the only way to do it, unless you're into plagiarism.

</nitpick>

ObBeer: I decided to try the Michelob Pale Ale last night. It was
3.99/6. Not bad. Not great, but not bad at all. I kinda liked the Saaz
in a pale ale. This is better than the Saxer Lemon Lager (girlfriend
likes lemons, likes beer, decided to try it. In the fridge it lurks,
waiting for unsuspecting passerby) or Pete's Summer Brew as a hot-weather
beer. Decent beer.

BeerFly

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Jul 2, 1997, 3:00:00 AM7/2/97
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Andrew Ager wrote:
<SNIP>
> ObBeer: I decided to try the Michelob Pale Ale last night. It was
> 3.99/6. Not bad. Not great, but not bad at all. I kinda liked the Saaz
> in a pale ale. This is better than the Saxer Lemon Lager (girlfriend
> likes lemons, likes beer, decided to try it. In the fridge it lurks,
> waiting for unsuspecting passerby) or Pete's Summer Brew as a hot-weather
> beer. Decent beer.
I drink Mich Pale Ale while I'm grilling (Note: GRILLING, not
'barbecuing'. I don't have a slow pit fire that I start at 5 in the
morning. I have a GRILL, and I use it to GRILL things.). Something I can
drink from the bottle and enjoy. It does well at that.
Hey, know what? I went to a bar last night and ordered a mug of A-B's
Faust. And I drank it! And I enjoyed it! And I didn't feel guilty!!
Imagine...
--
Lew Bryson
sms...@prodigy.com
"I try to love the Bud-drinker and hate the Bud."

Bruguru

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Jul 3, 1997, 3:00:00 AM7/3/97
to
(Joel_Plutchak) writes:

> As confirmed by Staradumsky, the image on the Samuel Adams
>bottles was derived from a Copley portrait of Paul Revere.

Styled after Paul revere. Big difference.

> At any rate, this historical revisionism is taking on a
>familiar air of fanaticism. (I'm waiting for another chance to
>invoke Godwin's Law...)

Revisionism? You can't be serious. We're talking about a BEER LABEL!

>"It takes two to speak the truth-- one to speak and another to hear."
> - Henry David Thoreau

Yes, and if some would only open their ears, they just might hear it.

Bruguru

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Jul 3, 1997, 3:00:00 AM7/3/97
to

In article <33B920...@tekNOSPAM.com>, Nick Bruels
<nick....@tekNOSPAM.com> writes:

>
>Joel_Plutchak wrote:

>> As confirmed by Staradumsky, the image on the Samuel Adams
>> bottles was derived from a Copley portrait of Paul Revere.
>

>After last night, I remain entirely convinced of this.

Have you viewed Copley's portrait and compared it to the label?

>Well, you know, they had that statue to go on!

Have you seen the statue?

'Nuff said!

Nick Bruels

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Jul 3, 1997, 3:00:00 AM7/3/97
to

bru...@aol.com (Bruguru) wrote:
>In article <33B920...@tekNOSPAM.com>, Nick Bruels
><nick....@tekNOSPAM.com> writes:
>
>>
>>Joel_Plutchak wrote:
>
>>> As confirmed by Staradumsky, the image on the Samuel Adams
>>> bottles was derived from a Copley portrait of Paul Revere.
>>
>>After last night, I remain entirely convinced of this.
>
>Have you viewed Copley's portrait and compared it to the label?

Not in a museum, but through the link you provided...and
of course, SA bottles are pretty scarce 'round here, so the
samadams.com website comes in handy too.

>>Well, you know, they had that statue to go on!
>
>Have you seen the statue?

Um, like I said before, it's *awfully* convenient that
this statue issue has come up, isn't it?

> 'Nuff said!

Agreed. The forehead, jaw, hair, pose, and expression
of the Revere portrait match the BBC label depiction so
closely that a rather extraordinary set of evidence would
be required to convince me that it wasn't the model for
the BBC interpretation of SA.

Another old, tired, but relevant .sig follows...but I suppose
there's a convenient BBC newsletter article about how "maltster"
really meant "brewer" in revolutionary America.

nickb
--
-------------------------------------------------------------------
ni...@teleport.com -is- Nick Bruels at home near Portland, Oregon
"Portland and Seattle are America's beer capitols." -- M. Jackson
"Contrary to revisionist history and public relations, [Sam Adams]
was not a brewer." -Gregg Smith That's not Sam Adams on the label!


Joel_Plutchak

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Jul 3, 1997, 3:00:00 AM7/3/97
to

In article <33BB1B...@prodigy.net> sms...@prodigy.com writes:
>I drink Mich Pale Ale while I'm grilling... Something I can

>drink from the bottle and enjoy. It does well at that.

>Hey, know what? I went to a bar last night and ordered a mug of A-B's
>Faust. And I drank it! And I enjoyed it! And I didn't feel guilty!!

I understand Faust is a decent beer. I tried the Pale ale
and it didn't do it for me. Not enough oomph (or character, or
however you want to say it).
--
Joel Plutchak

"I believe that some of the best beers being made today are brewed in
people's homes." - Jim Koch

Andrew Ager

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Jul 3, 1997, 3:00:00 AM7/3/97
to

> Andrew Ager wrote:
> <SNIP>
> > ObBeer: I decided to try the Michelob Pale Ale last night. It was
> > 3.99/6. Not bad. Not great, but not bad at all. I kinda liked the Saaz
> > in a pale ale. This is better than the Saxer Lemon Lager (girlfriend
> > likes lemons, likes beer, decided to try it. In the fridge it lurks,
> > waiting for unsuspecting passerby) or Pete's Summer Brew as a hot-weather
> > beer. Decent beer.
> I drink Mich Pale Ale while I'm grilling (Note: GRILLING, not
> 'barbecuing'. I don't have a slow pit fire that I start at 5 in the

> morning. I have a GRILL, and I use it to GRILL things.). Something I can


> drink from the bottle and enjoy. It does well at that.
> Hey, know what? I went to a bar last night and ordered a mug of A-B's
> Faust. And I drank it! And I enjoyed it! And I didn't feel guilty!!

> Imagine...

Odd. I will be doing exactly this (drinking Mich Pale Ale) while grilling
things tomorrow afternoon. On three grills, no less (they're small).
With the food will come the voluminous quantities of homebrew and the
current obsession of both myself and my brewing partner....Old Style.
It's been bloody hot out here, and as another friend of mine says,
"Sometimes you just want that light, watery, American lager beer taste."
I think it also cleans the palate between different homebrews....

Toby & Evelyn Ivey

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Jul 4, 1997, 3:00:00 AM7/4/97
to

On 3 Jul 1997 13:27:56 GMT, jo...@uiatma.atmos.uiuc.edu (Joel_Plutchak)
wrote:

>>I drink Mich Pale Ale while I'm grilling... Something I can


>>drink from the bottle and enjoy. It does well at that.
>
>>Hey, know what? I went to a bar last night and ordered a mug of A-B's
>>Faust. And I drank it! And I enjoyed it! And I didn't feel guilty!!
>

> I understand Faust is a decent beer. I tried the Pale ale
>and it didn't do it for me. Not enough oomph (or character, or
>however you want to say it).
>--
>Joel Plutchak
>
>"I believe that some of the best beers being made today are brewed in
>people's homes." - Jim Koch


I enjoyed Faust when I had almost a year ago, and had a similar
experience with the Pale Ale. However, I tried the Honey Lager a
couple of nights ago and found that to be abysmal, very sweet with a
very prominent honey taste, I wonder if they're competing with JW
Dundee's Honey Brown, another awfully sickly honey beer.

Cheers, Toby

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