Near the beginning of the pandemic, I was telling folks that
while the Corona virus is bad, it could be worse. It could be
a Tecate virus. Corona is shitty beer. It's like Bud, Coors or
Miller. They spend a lot more on advertising than quality
ingredients. That's the difference. It's not some brewing
skill thing. It's recipes that use costlier ingredients that
tend to be better. You don't need small batches, or special
skills. You need decent hops, and you need to use enough
of it, rather than boiling the shit out of the stuff to get
every bit of everything out of it. Imagine doing that to
coffee.
Hey, I'm not against people drinking shitty, pisswater beer.
Lord knows I drank the stuff for decades, but I never once
pretended that it tasted good. Shit, once I got to my
second or third one, while I didn't shoot the whole can
straight down, I only lifted it two or three times. You tip
your head back, and it goes straight down, without much
tasting at all. The difference between Lite (by Miller),
and Milwaukee's Best Light (also made by Miller) was
negligible, other than the difference in price.
People pay a lot more for Coors Light than for AB's
Natural Light. They're both 4.2 ABV, and both are
equivalently crappy, but Coors Light's cost includes
millions and millions of $$ of advertising costs. AB's
Bud Light is also 4.2, and like Coors Light, you're
paying for Super Bowl commercials. AB also makes
Goose Island IPA. Yeah, it's a bit pricier, but it's 5.7,
and the ingredient costs are significantly higher, as
malted barley is more expensive than rice, and the
hopping costs more. Ten cents more a can, and it
tastes like decent beer, not great, but decent.
--Bryan