[Socialist Vermont...] Baking Company Hosts Competition Barring White Participants

[Leroy N. Soetoro]

https://www.msn.com/en-us/money/companies/baking-company-hosts-
competition-barring-white-participants/ar-AA1mXhKS

King Arthur Baking, a Vermont-based company, faced criticism for hosting a
baking competition that excluded white contestants, aiming to support
People of Color entrepreneurs.

The contest, called the Baking Pitchfest 2024, offered financial support,
brand exposure, and mentorship to winners, with specific categories
limited to “person of color led” businesses.

The use of the term “POC” was defined by the company to include various
racial and ethnic groups. (Trending: Anthony Fauci Questioned About
Evidence Behind COVID Restrictions)

https://twitter.com/NatCon2022/status/1744024580933460326

National Conservative
@NatCon2022
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King Arthur Flour is holding a no White people allowed "POC" only baking
competition from January 2 through February 10, 2024.

King Arthur Flour explained the term “POC” or “people of color,” is
defined as, “Asian or Pacific Islander; Black or African American;
Hispanic or Latinx; Indigenous or Native American; Middle Eastern or North
African.”
The competition was taken down after inquiries. This event reflects a
broader trend of diversity, equity, and inclusion initiatives facing
backlash for perceived discriminatory practices.

King Arthur Baking’s corporate social responsibility manager Molly
Lawerence, said, “Pitchfest 2024 is a testament to our commitment to
fostering a more inclusive baking community and empowering creative POC
leaders in the industry.”

Project Potluck, the self-described “largest professional community
inclusively for People of Color (POC) in Consumer Packaged Goods,” is
collaborating with King Arthur’s Baking for the event.

Project Potluck is dedicated to “lifting up minorities in the
overwhelmingly white consumer goods and food industry.”

Project Potluck claimed that “founders, leaders and professionals are
overwhelmingly white” in the food industry.

“We are here to change that,” the group continued.

Executive Director Kathleen Casanova said, “Baking Pitchfest 2024 is more
than a competition; it’s a platform for empowering People of Color to
break barriers and redefine the narrative in baking.”

The company received online criticism with some customers vowing not to
support them.


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